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Сергей Лютаревич: Видим падение примерно 13 % в потреблении рыбных консервов
У нас минувший год не так радужно прошел. Наша компания чуть недоловила кильки в Балтийском море. Причина — погода. Мы октябрь – декабрь практически простояли из-за того, что были сильные ветра. Соответственно, чуть недоловили и недовыпустили шпроты, которые очень нужны нам были как раз в ноябре – декабре. А так производственную программу мы выполнили, коллективы все сохранили, выдержали процентную ставку достаточно высокую Центробанка. Но здесь я бы хотел поблагодарить наше правительство и Минсельхоз РФ, которые нам помогают льготным кредитом на поддержку экспорта. Это действительно очень хорошая поддержка, несмотря на то, что у нас достаточно серьезные требования по увеличению экспорта на основании этого кредита. Но мы выполняем свои обязательства. Минсельхоз нам помогает в этом.
По реализации — если брать шире, смотреть рынок РФ, — к сожалению, в 2025 году мы видим падение, примерно 13 %, именно в потреблении или покупке рыбных консервов. Мы делаем выводы, что консервы чуть подорожала, наценка тоже достаточно серьезная в федеральных сетях. Мы стали конкурировать уже не консервы между собой рыбные, а именно с мясом курицы. И вот это очень важно, что у нас конкурент как раз курица. Поэтому мы делаем выводы — и мы, и торговые сети — и посмотрим по поводу наценок и себестоимости. Теперь новый показатель — «стакан себестоимости» — вводится, и как раз мы в открытую, абсолютно, готовы с федеральными сетями работать и смотреть, чтобы наш продукт был более доступным для покупателей.
* Мнение высказано председателем совета директоров ГК «За Родину» на пресс-конференции в региональном информационном центре ТАСС.
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Новости по этой теме
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