«После соглашения с Wildberries проще не стало»

Фото rugrad

{"ID":"1429700","~ID":"1429700","TAGS":"Wildberries, электронная торговля, милпост, виталий квятковский, СДЭК, сергей павлик, маркетплейс, озон, доставка, отправления, e-commerce, МСП","~TAGS":"Wildberries, электронная торговля, милпост, виталий квятковский, СДЭК, сергей павлик, маркетплейс, озон, доставка, отправления, e-commerce, МСП","NAME":"«После соглашения с Wildberries проще не стало»","~NAME":"«После соглашения с Wildberries проще не стало»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Представили калининградского бизнеса заинтересованы в расширении весовых и стоимостных параметров товаров, которые могут участвовать в эксперименте по электронной торговле. При этом на сегодняшний день предприятия не слишком активно вовлекаются в e-commerce в рамках действующего эксперимента. Об этом шла речь на бизнес-завтраке «Цифровые продукты \u0026amp; Продажи: Региональная специфика», организатором которого выступило агентство «Профи».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1372061\/\u0022\u003EПредставитель\u003C\/a\u003E\r\n\tкомпаний СДЭК и «Милпост» в Калининграде \u003Cb\u003EВиталий Квятковский\u003C\/b\u003E сообщил, что за два года фактической работы эксперимента в него вошли порядка 120 компаний, из которых регулярные отправки выполняют 60. При этом в качестве таможенного представителя (необходимый посредник в схеме эксперимента) работает только компания «Милпост».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t RUGRAD сообщал, что другой посредник — компания «Автотрансгарант»\u0026nbsp;— участие в эксперименте \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1417061\/\u0022\u003Eпрекратил\u003C\/a\u003E, посчитав дальнейшую работу нерентабельной.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Ситуация может измениться при расширении параметров эксперимента и сопутствующем\u0026nbsp;«заходе» в регион больших компаний, готовых в крупных объемах ввозить на территорию области продукцию из зарубежных стран для представления ее на электронных торговых площадках. По данным собеседников RUGRAD, региональные власти готовят определенные инициативы по этому вопросу, которые должны быть поддержаны на уровне федеральных ведомств, прежде всего, ФТС и в перспективе на уровне ЕАЭС.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Однако в настоящее время основной объем продаж в рамках эксперимента реализует калининградский малый бизнес. В первую очередь, это производители автомобильных ковриков, сообщили в СДЭК. «Это несколько компаний, они ввозят ворсовую ткань из Европы и делают для заказчиков из регионов России премиальные коврики под цвет салона, с металлическим шитьем. Такого товара нет в других регионах страны. Хорошо представлен \u0022Балтмоторс\u0022, автозапчасти для техники, которая была ранее продана, детские товары, одежда. Перспективы для расширения есть», — пояснил еще один представитель СДЭК \u003Cb\u003EСергей Павлик\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/5b7\/rnqp44xgmpy3wlinvy8yy37ejd6pldjm.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По оценкам Виталия Квятковского, отклик калининградского бизнеса всё же не получается назвать «живым». «Всё идет ни\u0026nbsp;шатко ни валко, выполняется порядка 700 отправлений в месяц, общая стоимость\u0026nbsp;—\u0026nbsp;около 4 млн руб. Мы вышли на этот уровень, и месяца четыре он стабилен. После того\u0026nbsp;как мы договорились с WB, пришли несколько клиентов, они разбираются, но это тоже совсем не просто», — рассказал Квятковский.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Ключевым ограничением для бизнеса, который входит в эксперимент по упорядоченной электронной торговле в Калининградской области, являются сниженные параметры по стоимости товаров — не дороже 200 евро, и по массе грузов — не более 31 кг. Отдельную задачу представляет организация «прослеживаемости» пути товара и гарантия того, что он поступает физическому лицу в другом регионе.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Эксперимент предоставляет возможность калининградскому бизнесу, представленному на электронных площадках, продавать товары на остальную территорию РФ, не проходя процедуру подтверждения статуса товара.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/3ce\/8ulzbtmhwy3l64s6t87i20r69e2piwzn.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Представили калининградского бизнеса заинтересованы в расширении весовых и стоимостных параметров товаров, которые могут участвовать в эксперименте по электронной торговле. При этом на сегодняшний день предприятия не слишком активно вовлекаются в e-commerce в рамках действующего эксперимента. Об этом шла речь на бизнес-завтраке «Цифровые продукты \u0026amp; Продажи: Региональная специфика», организатором которого выступило агентство «Профи».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1372061\/\u0022\u003EПредставитель\u003C\/a\u003E\r\n\tкомпаний СДЭК и «Милпост» в Калининграде \u003Cb\u003EВиталий Квятковский\u003C\/b\u003E сообщил, что за два года фактической работы эксперимента в него вошли порядка 120 компаний, из которых регулярные отправки выполняют 60. При этом в качестве таможенного представителя (необходимый посредник в схеме эксперимента) работает только компания «Милпост».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t RUGRAD сообщал, что другой посредник — компания «Автотрансгарант»\u0026nbsp;— участие в эксперименте \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1417061\/\u0022\u003Eпрекратил\u003C\/a\u003E, посчитав дальнейшую работу нерентабельной.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Ситуация может измениться при расширении параметров эксперимента и сопутствующем\u0026nbsp;«заходе» в регион больших компаний, готовых в крупных объемах ввозить на территорию области продукцию из зарубежных стран для представления ее на электронных торговых площадках. По данным собеседников RUGRAD, региональные власти готовят определенные инициативы по этому вопросу, которые должны быть поддержаны на уровне федеральных ведомств, прежде всего, ФТС и в перспективе на уровне ЕАЭС.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Однако в настоящее время основной объем продаж в рамках эксперимента реализует калининградский малый бизнес. В первую очередь, это производители автомобильных ковриков, сообщили в СДЭК. «Это несколько компаний, они ввозят ворсовую ткань из Европы и делают для заказчиков из регионов России премиальные коврики под цвет салона, с металлическим шитьем. Такого товара нет в других регионах страны. Хорошо представлен \u0022Балтмоторс\u0022, автозапчасти для техники, которая была ранее продана, детские товары, одежда. Перспективы для расширения есть», — пояснил еще один представитель СДЭК \u003Cb\u003EСергей Павлик\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/5b7\/rnqp44xgmpy3wlinvy8yy37ejd6pldjm.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По оценкам Виталия Квятковского, отклик калининградского бизнеса всё же не получается назвать «живым». «Всё идет ни\u0026nbsp;шатко ни валко, выполняется порядка 700 отправлений в месяц, общая стоимость\u0026nbsp;—\u0026nbsp;около 4 млн руб. Мы вышли на этот уровень, и месяца четыре он стабилен. После того\u0026nbsp;как мы договорились с WB, пришли несколько клиентов, они разбираются, но это тоже совсем не просто», — рассказал Квятковский.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Ключевым ограничением для бизнеса, который входит в эксперимент по упорядоченной электронной торговле в Калининградской области, являются сниженные параметры по стоимости товаров — не дороже 200 евро, и по массе грузов — не более 31 кг. Отдельную задачу представляет организация «прослеживаемости» пути товара и гарантия того, что он поступает физическому лицу в другом регионе.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Эксперимент предоставляет возможность калининградскому бизнесу, представленному на электронных площадках, продавать товары на остальную территорию РФ, не проходя процедуру подтверждения статуса товара.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/3ce\/8ulzbtmhwy3l64s6t87i20r69e2piwzn.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Электронной торговле «доверились» только 60 калининградских компаний. Операторы отправки грузов ожидают «более живого отклика» от бизнеса.","~PREVIEW_TEXT":"Электронной торговле «доверились» только 60 калининградских компаний. 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