Сергей Лютаревич: Кроме Молдовы и Украины, работаем со всеми странами
Проблемы, которые нам устроили в рамках пакетов санкций, связаны с тем, что нам запрещен провоз через Литву всего, что идет на экспорт. Таким образом, чтобы поставить продукцию в Гродно — это 370 км от нас, — мы ее грузим на паром, везем в Усть-Лугу, с Усть-Лугу машинами везем в Гродно. То есть вместо 370 км получается 2 300 км. И так со всем экспортом, который мы сегодня делаем.
Мы даже железной дорогой не можем везти — в те же Азербайджан, Узбекистан, Казахстан, — мы грузим на паром и везем до Москвы. В Москве на складах дополнительно перегружаем, клеим стикеры, и только после этого уже на машинах или вагонами [продукция] идет во все страны. Кроме Молдовы и Украины, мы работаем со всеми странами. Поэтому те показатели по экспорту, которые мы выполняем, они правда нам с огромным трудом даются. Но нам помогает государство, выдавая именно кредиты на поддержку экспорта. Поэтому мы будем дальше там присутствовать. Могу сказать, что с каждым днем все тяжелее нам там конкурировать, потому что мы там конкурируем с латышами. В основном сейчас те же производители, которые были и в Советском Союзе. Латвия поставляла в Россию примерно 90 % всех шпрот, и сейчас она остается на тех же рынках. Когда мы три года назад приехали в Узбекистан, то, делая фокус-группу, ни один узбек не говорил, что кроме латышских шпрот какие-то в мире еще бывают. Сегодня можно посмотреть, я думаю, 30–35 % рынка Узбекистана — это шпроты «За Родину». И мы дальше будем эту свою долю увеличивать. Экспорт тяжелый, но мы его будем делать.
Еще здесь по экспорту немаловажную роль играет курс валют. То, что у нас такой низкий курс по отношению к доллару — 77–78 руб., — это сказывается на нашей цене. Мы продаем все в российских рублях, но они все равно перекручивают это через доллар, и у них получается валютная цена. Она сейчас очень дорогая, примерно на 25–30 % дороже, чем была год назад, когда был курс 85–89 руб. Поэтому там приходится нам маркетингом работать побольше. Но мы экспортом будем заниматься. Государством поставлена задача, и нам самим интересно быть на экспорте. Поэтому в наших задачах — около 30 % от общего объема продукции продавать на экспорт. В том числе в нашу любимую Белоруссию, где больше всего потребляют рыбных консервов, особенно «За Родину». Экспорт для нас — одна из стратегических задач.
* Мнение высказано председателем совета директоров ГК «За Родину» на пресс-конференции в региональном информационном центре ТАСС.
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Новости по этой теме
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