Контракт «Автотора» на выпуск «китайца» SWM рассчитан до 2032 года, ему пророчили потерю рынка

Фото rugrad

{"ID":"1413883","~ID":"1413883","TAGS":"автотор, SWM, китай, конкуренция, бренд, Shineray Group, партнеры, калининград, тольятти, автопром, Восток Ветер Рус, владимир щербаков","~TAGS":"автотор, SWM, китай, конкуренция, бренд, Shineray Group, партнеры, калининград, тольятти, автопром, Восток Ветер Рус, владимир щербаков","NAME":"Контракт «Автотора» на выпуск «китайца» SWM рассчитан до 2032 года, ему пророчили потерю рынка","~NAME":"Контракт «Автотора» на выпуск «китайца» SWM рассчитан до 2032 года, ему пророчили потерю рынка","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Китайский партнер «Автотора» будет реализовывать новый проект в РФ на мощностях «АвтоВАЗа», а не в Калининграде. Как \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/auto\/articles\/2025\/03\/07\/1096555-avtovaz-nachnet-sobirat-kitaiskie-furgoni\u0022\u003Eсообщают\u003C\/a\u003E\u0026nbsp;«Ведомости», «АвтоВАЗ» представил собственный бренд новых коммерческих автомобилей SKM. Первоначально сборка данных машин будет осуществляться из машинокомплектов китайского партнера предприятия, предположительно «донором» для проекта будут модели китайской компании Shineray Group.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сборка машин данной компании ведется также на «Автоторе». Это бренд SWM, под которым в Калининграде собираются кроссоверы G01, G01F и G05Pro. Контракт между «Автотором» и Shineray рассчитан до 2032 года и предполагает постепенный переход от крупноузловой сборки к производству по полному циклу со сваркой кузовов и их окраской.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За период январь – сентябрь 2024 года в России было продано порядка 1,29 тыс. автомобилей данного бренда (по \u003Ca href=\u0022https:\/\/www.gazeta.ru\/auto\/2025\/01\/31\/20476874.shtml?updated\u0022\u003Eдругим данным\u003C\/a\u003E, в 2024 было продано около 1,7 тыс. автомобилей данного бренда). Калининградский холдинг рассчитывал собрать по итогам 2024 года порядка 3,5 тыс автомобилей данного бренда.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В Арбитражном суде города Москвы продолжается судебное разбирательство по иску ООО «Лайон Коммьюникейшнз» (связано с рекламным агентством «Родная речь») к ООО «Восток Ветер Рус» — дистрибьютору SWM, связанному с основателем «Автотора» Владимиром Щербаковым. Сумма исковых требований составляет порядка 88,6 млн руб. Истец пытался добиться принятия обеспечительных мер в виде наложения ареста на денежные средства ответчика, но суд в ходатайстве \u003Ca href=\u0022https:\/\/kad.arbitr.ru\/Document\/Pdf\/26857aaa-0f06-4d48-9197-ae52b23702cc\/00593ebf-e4ea-46d8-9cf0-3c59cb8b8f5d\/A40-214058-2024_20250211_Opredelenie.pdf?isAddStamp=True\u0022\u003Eотказал\u003C\/a\u003E. Представители истца \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/media\/articles\/2024\/09\/24\/1064104-reklamschiki-sudyatsya-s-distributorami-kitaiskih-avto\u0022\u003Eотмечали\u003C\/a\u003E, что иск связан со взысканием полугодовой задолженности за размещение рекламы в медиа, креативные услуги, организацию мероприятий и PR-сопровождение.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Согласно ЕГРЮЛ, компания «Восток Ветер Рус» была зарегистрирована в декабре 2022 года. Ее учредителями выступили две структуры — ООО «Автомобильная торговая группа» (90 %) и «Региональный фонд частных инвестиций». Основным бенефециаром последней компании является основатель «Автотора» Владимир Щербаков. «Региональный фонд частных инвестиций» выступает единственным учредителем\u0026nbsp;ООО «Автомобильная торговая группа».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Китайский партнер «Автотора» будет реализовывать новый проект в РФ на мощностях «АвтоВАЗа», а не в Калининграде. Как \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/auto\/articles\/2025\/03\/07\/1096555-avtovaz-nachnet-sobirat-kitaiskie-furgoni\u0022\u003Eсообщают\u003C\/a\u003E\u0026nbsp;«Ведомости», «АвтоВАЗ» представил собственный бренд новых коммерческих автомобилей SKM. Первоначально сборка данных машин будет осуществляться из машинокомплектов китайского партнера предприятия, предположительно «донором» для проекта будут модели китайской компании Shineray Group.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сборка машин данной компании ведется также на «Автоторе». Это бренд SWM, под которым в Калининграде собираются кроссоверы G01, G01F и G05Pro. Контракт между «Автотором» и Shineray рассчитан до 2032 года и предполагает постепенный переход от крупноузловой сборки к производству по полному циклу со сваркой кузовов и их окраской.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За период январь – сентябрь 2024 года в России было продано порядка 1,29 тыс. автомобилей данного бренда (по \u003Ca href=\u0022https:\/\/www.gazeta.ru\/auto\/2025\/01\/31\/20476874.shtml?updated\u0022\u003Eдругим данным\u003C\/a\u003E, в 2024 было продано около 1,7 тыс. автомобилей данного бренда). Калининградский холдинг рассчитывал собрать по итогам 2024 года порядка 3,5 тыс автомобилей данного бренда.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В Арбитражном суде города Москвы продолжается судебное разбирательство по иску ООО «Лайон Коммьюникейшнз» (связано с рекламным агентством «Родная речь») к ООО «Восток Ветер Рус» — дистрибьютору SWM, связанному с основателем «Автотора» Владимиром Щербаковым. Сумма исковых требований составляет порядка 88,6 млн руб. Истец пытался добиться принятия обеспечительных мер в виде наложения ареста на денежные средства ответчика, но суд в ходатайстве \u003Ca href=\u0022https:\/\/kad.arbitr.ru\/Document\/Pdf\/26857aaa-0f06-4d48-9197-ae52b23702cc\/00593ebf-e4ea-46d8-9cf0-3c59cb8b8f5d\/A40-214058-2024_20250211_Opredelenie.pdf?isAddStamp=True\u0022\u003Eотказал\u003C\/a\u003E. Представители истца \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/media\/articles\/2024\/09\/24\/1064104-reklamschiki-sudyatsya-s-distributorami-kitaiskih-avto\u0022\u003Eотмечали\u003C\/a\u003E, что иск связан со взысканием полугодовой задолженности за размещение рекламы в медиа, креативные услуги, организацию мероприятий и PR-сопровождение.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Согласно ЕГРЮЛ, компания «Восток Ветер Рус» была зарегистрирована в декабре 2022 года. Ее учредителями выступили две структуры — ООО «Автомобильная торговая группа» (90 %) и «Региональный фонд частных инвестиций». Основным бенефециаром последней компании является основатель «Автотора» Владимир Щербаков. «Региональный фонд частных инвестиций» выступает единственным учредителем\u0026nbsp;ООО «Автомобильная торговая группа».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Второй крупный проект по сборке автомобилей Shineray Group в РФ достался Тольятти, а не Калининграду.","~PREVIEW_TEXT":"Второй крупный проект по сборке автомобилей Shineray Group в РФ достался Тольятти, а не Калининграду.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3882467","TIMESTAMP_X":"07.03.2025 13:38:06","MODULE_ID":"iblock","HEIGHT":"299","WIDTH":"450","FILE_SIZE":"55068","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/6e9","FILE_NAME":"5fb1ci5cexauboxubunn5ijmtjrwlsmz.jpg","ORIGINAL_NAME":"Автотор, SWM G05 PRO Китай.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":"25903e29f6ae21b2ff069e7570096af8","VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/6e9\/5fb1ci5cexauboxubunn5ijmtjrwlsmz.jpg"},"~DETAIL_PICTURE":"3882467","ACTIVE_FROM_X":"2025-03-10 02:26:00","~ACTIVE_FROM_X":"2025-03-10 02:26:00","ACTIVE_FROM":"10.03.2025 02:26:00","~ACTIVE_FROM":"10.03.2025 02:26:00","LIST_PAGE_URL":"news.php?ID=54","~LIST_PAGE_URL":"\/news\/","PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","~PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","PROPERTY_FOTO_DESC_VALUE_ID":"1413883:1498","~PROPERTY_FOTO_DESC_VALUE_ID":"1413883:1498","PROPERTY_CLIPART_VALUE":"N","~PROPERTY_CLIPART_VALUE":"N","PROPERTY_CLIPART_VALUE_ID":"1413883:1262","~PROPERTY_CLIPART_VALUE_ID":"1413883:1262","PROPERTY_DOPINFO_VALUE":[{"TEXT":"\u003Cp\u003E\r\n \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1410177\/\u0022\u003EПо оценкам экспертов\u003C\/a\u003E, машины марки SWM оказались\u0026nbsp;«не очень понятными российским покупателям», а бренд в перспективе может покинуть российский рынок. «Не стоит ожидать, что с SWM случится что-то волшебное. 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Они не лучше и не хуже других китайских автомобилей, но до покупателей не донесли их особенности, о бренде мало знали», — комментировал ситуацию главный редактор журнала «За рулем» Максим Кадаков. 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