Николай Власенко: Хотелось бы, чтобы правительство не только административными мерами пыталось сдерживать рост цен
Санкции по ограничению ввоза части товаров на территорию РФ для нашего бизнеса можно рассматривать и как угрозу, и как возможность. Все будет зависеть от того, сумеет ли наше правительство сформулировать мотивационные меры для собственного бизнеса. Бизнес на самом деле подстроится под какие угодно условия – найдет других поставщиков, производителей. В мире производится 20 миллионов товаров и не существует ни одной страны – эксклюзивного производителя. Нисколько не сомневаюсь, что ниша будет заполнена. Понятно, что в конце концов без какой-то части продукции мы сможем прожить, переключившись с одного на другое. Потребитель просто может не заметить отсутствие какого-то товара, учитывая, что только в одном супермаркете 20 тысяч наименований.
Но вводя санкции, мы должны обратить пристальное внимание на сферу логистики, хранения, складирования, обработки и постараться ускоренными темпами это развить. Иначе будем иметь сезонные всплески насыщения рынка. Потребитель хочет иметь на прилавках свежие продукты каждый день, и мы должны его ими обеспечить. Не будут компенсированы издержки логистики, хранения – это отразится на розничной цене. Ее, конечно, можно сдерживать разными методами, в том числе административными. Но если экономически не подкреплять эти сдерживания, образуется либо дефицит продукта, либо вырастет цена, либо, третий вариант, продукт вообще пропадет с полки и возвратится торговля «из-под прилавка». Санкции – это серьезная интеллектуальная задача, во-первых, для бизнеса. Но, бизнесу не привыкать решать такие проблемы, он и сейчас справится. Это задача в большей степени для правительства. Хотелось бы, чтобы правительство не только административными мерами пыталось сдерживать рост цен. Цена в магазине – это как температура на градуснике. Если растет температура, можно сколько угодно приказывать градуснику ее не повышать, а она все равно будет расти. Так и рынок – через цену в магазине он показывает эффективность или наличие проблем в сферах экономики.
Есть мнение, что санкции простимулируют развитие отечественного сельского хозяйства. Но надо понимать, что сельскохозяйственный цикл занимает определенное время. Сегодня картошку посадишь – завтра не выкопаешь. При этом премьер-министр Дмитрий Медведев говорит, что принятые меры – временные. Какой сигнал предпринимателю? А вдруг весной отменят все барьеры и к нам снова хлынет на рынок дешевая продукция? Зачем тогда фермеру увеличивать посевные, вкладывать деньги в модернизацию? При том, что современные инвестиции окупаются в течение 5-7, а то и 10 лет. Поэтому хотелось бы, чтобы была внесена ясность – на какой период будут действовать санкции, с каких секторов потом они будут сняты. То есть должны быть продуманы важнейшие стратегические вещи для бизнеса. Пока этого, к сожалению, нет. И надеяться, что мы резко модернизируем производство в связи с веденными санкциями, не приходится. Отталкиваемся от существующей действительности: вдруг резко вырос спрос на отечественное. А это, по законам рынка, автоматически приводит к повышению цены.
*мнение приводит журнал «Балтийский статус»
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Новости по этой теме
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