Марина Агеева: Большая часть из наших туристов - из России, то есть, иностранный паспорт не требуется, чтобы посетить регион с помощью самолета.
Министерством по туризму Калининградской области был проведен анализ таких видов туризма как сельский, лечебно-оздоровительный и медицинский туризм. Мы поняли, что, во -первых, на рынке существует множество новых услуг, во-вторых, эти услуги поменялись качественно и, в-третьих, мы увидели, что нет взаимодействия между людьми, предоставляющими услуги, и туроператорами. Самого туристического продукта не существует, вернее, он существует отдельно не как «региональный туристический продукт», а как «медицинский продукт», как просто «продукт расселения», как «продукт туроперирования», а мы хотим сделать такой единый комплекс.
Что касается самого перспективного направления, мне хотелось бы отметить, что лечебно -оздоровительный туризм многогранен, и есть еще более узкое понятие - медицинский туризм, который делится на лечение и диагностику. И то, и другое направление достаточно перспективно, но начать надо с диагностики. Есть продукт, так называемый 72 часа, когда клиент попадает на территорию Калининградской области и получает полностью обследование. Туристическая компания встречает его в аэропорту, если нужно - предоставляет переводчика, записывает на все процедуры и ко всем врачам. Что касается лечебно-оздоровительного туризма — это, в большей степени, курортология - то, что предоставляют наши учреждения на побережье, и здесь самая большая проблема - это борьба с сезонностью. Существует 40 дней в году, которые на 100% заняты, а дальше есть проблема у санаториев и средств размещения. Объединяя вот этот продукт, можно будет пользоваться этим процедурами, не живя в санатории. Зачастую лечебно-санаторная база у нас в районе трех звезд, но есть клиенты, которые хотят получить и четырехзвездочные и пятизвездочные услуги, поэтому они могут расположится в наших средствах размещении и получить пакет лечебных услуг.
В качестве продвижения этих направлений хотелось бы настоять на том, чтобы оказывать эти услуги не в теплое время года. Весна-осень, особенно для пожилых людей, эти климатические условия намного лучше. К тому же большая часть из наших туристов - из России, то есть иностранный паспорт не требуется, чтобы посетить регион с помощью самолета. Поэтому мы хотели бы создать некий продукт, рассчитанный, в том числе, на российский рынок.
*Мнение высказано во время туристического воркшопа в Калининграде 16 сентября 2013 года
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Новости по этой теме
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