Алтынбек Кожахметов: Начинает сказываться падение покупательной способности
Источник: rgo.ru
Авиаперевозка в зимний период, в отличие от летнего, выступает только одним из сдерживающих факторов и далеко не главным. Сильно упала глубина бронирования. Перевозчики в 2025 году «постарались»: за три дня до вылета почти весь сезон можно было улететь по более бюджетным ценам, чем по купленным заранее билетам. Как итог — сформированная за последние годы потребительская привычка раннего бронирования дает сбой.
К тому же начинает сказываться падение покупательной способности россиян. Но летом рассчитываем на то, что в контексте празднования 80-летия Калининградской области спрос на наш регион будет не хуже, чем в предыдущие годы. А вот новогодние праздники прошли хуже, чем годом ранее, с падением на 10 %.
Прежде праздники 23 февраля и 8 марта в целом по рынку заполнялись иногородними гостями слабо. Но даже и при таком раскладе бронирований на эти даты меньше. Коллеги сообщают, что это видно и по заказам столиков в ресторанах, и по загрузке отелей. Также вдвое меньше, чем в 2025-м, стало запросов от МICE-групп (организованных корпоративных групп, приезжающих с деловыми целями. — Прим. ред.).
* Мнение директора турфирмы «Анюта» приводит информационное агентство Ratanews.
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