27 февраля
Сергей Куренков: Приехать в Калининградскую область — это действительно очень дорого
Кричалки о том, что Калининградская область на третьем месте по бронированиям — это всё уже в прошлом. Мы на сегодняшний день, по крайней мере, по январю, даже в десятку не входим наиболее популярных направлений. Если в 2024 году мы входили в топ-5, то в 2026-м даже в топ-10 не входим уже.
С чем это связано? Во-первых, приехать в Калининградскую область — это действительно очень дорого. И что бы мы там ни говорили про какие-то переговоры с авиакомпаниями, это коммерческие организации. И, естественно, если у них будут самолеты пустые, то они либо снимут эти самолеты, либо будут продавать билеты дешевле. Если все самолеты летят полные, то они будут продавать дорого. И ждать чудес, что летом билеты будут не по 20–40 тыс., а по 6 тыс.... Этого точно не будет. Тем более что количество бортов сейчас ограничено, и они будут ставить их туда, где больше спроса.
Во-вторых, нужно понимать — и это в 2025-м году уже было, и в 2026-м продолжится — богатые люди не отдыхают в стране. Они летят за границу. Если мы Калининградскую область позиционируем как курорт для элегантного отдыха, как наш министр говорил... Когда люди гуляют по променаду, дышат воздухом, кайфуют. Деньги им жмут карман, и они прямо готовы ими сорить... Эти люди сейчас уже выбирают, где им сорить деньгами.
* Мнение главы Ассоциации рестораторов и отельеров Зеленоградска, владельца сети отелей «Элиза» приводит «Новый Калининград».
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Новости по этой теме
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