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Павел Макаров: Я не вижу смысла в накоплении «товарных остатков» квартир
Если говорить о том, сколько продано и сколько не продано квадратных метров в новых объектах, то я рассуждаю так: сколько ты производишь — столько должен продавать. Баланс обязателен. В прошлом году мы построили 80 тыс. кв. м и столько же продали.
Мы не накапливаем товарные остатки, и ценовая политика компании тоже исходит из этого. Смотрим: если объект не продается, то корректируем цену. Это позволяет иметь оборотные средства, активно вести себя на рынке земли и покупать участки.
Если у тебя есть свой строительный комбинат, который должен быть постоянно загружен работой, то смысла накапливать остатки нет. А если построен один объект и собственник настроен на получение максимальной прибыли, то он может выбрать другую стратегию продаж.
Такие застройщики в Калининграде тоже есть. К примеру, они строили дом, не привлекали дольщиков, вводили его, но не открывали продажи около года в ожидании лучшей цены. В 2019 году это казалось отличным решением, потому что в 2020 году цена выросла. Но в 2021 она выросла еще сильнее. Что будет в 2022 году, мы не знаем. Поэтому у каждого подхода есть свои плюсы и свои минусы.
* Мнение высказано генеральным директором СК «КалининградСтройИнвест», депутатом горсовета в беседе с RUGRAD.EU.
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Новости по этой теме
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