Кирилл Лило: Участие в кластере расширит возможности в получении господдержки
В настоящий момент на территории Калининградской области функционируют три кластера: янтарный, судостроения и судоремонта и металлообрабатывающий. Такие профильные и отраслевые кластеры показывают хороший результат, который во многом складывается не столько из-за мер государственной поддержки, сколько ввиду того, что на одной площадке организации начинают взаимодействовать, кооперироваться, создавать совместные проекты, оптимизировать производственные и финансовые процессы. Это им выгодно.
Почему мы решили поддержать создание туристского кластера? Безусловно, туристическая отрасль – одна из приоритетных, именно для нашего региона, так как участников туриндустрии в регионе большое количество. Наряду с традиционными представителями, такими как гостиничный бизнес, сфера общественного питания, турагентства, в нее входят фермерские хозяйства, промышленные предприятия, участвующие в проектах по промышленному туризму, небольшие компании, занимающиеся как развитием сельского туризма, так и осуществляющие экскурсионную деятельность. У некоторых из них есть отраслевые объединения: например, Федерация рестораторов и отельеров, Ассоциация туроператоров, и каждый находился в своем круге доверия.
Региону давно нужна была единая, удобная площадка, в которую, помимо самих участников, войдут еще элементы инфраструктуры, поддерживающие туристическую отрасль, такие как центр «Мой бизнес» и министерство туризма.
Трехстороннее соглашение о формировании кластера подписали министерство туризма, центр «Мой бизнес» и информационно-туристический центр региона. Кроме, членов уже существующих объединений, в кластер войдут также компании до сегодняшнего момента, не состоявшие ни в каких сообществах.
Один из важных вопросов, который может интересовать будущих участников туристического кластера - какая от нас будет поддержка? Хочу напомнить, что в составе центра поддержки предпринимательства «Мой бизнес» существует целое подразделение – центр кластерного развития, которое занимается организацией экспозиций, выставок, оказывает содействие в финансирования услуг по сертификации, маркетинговых исследований, подготовки бизнес-планов, совместных проектов, отправляет на всевозможные стажировки как в России, так и за рубежом.
Так что, помимо мер поддержки, существующих в центре «Мой бизнес» по линии экспорта, льготного финансирования, инноваций, гарантийной поддержки и др. участники кластера смогут воспользоваться и возможностями этого подразделения. Другими словами, участие в кластере расширит возможности компаний в получении мер господдержки.
Участники трех существующих кластеров уже убедились в том, что важно не только получение мер поддержки. Большое значение имеет уровень взаимодействия и кооперации между участниками кластера. Я уверен, что в регионе появится еще больше качественных совместных проектов, турмаршрутов, будут создаваться дополнительные точки притяжения как в популярных частях области, так и новых направлениях. Чтобы участники получали выгоду, область – проекты, компании - рабочие места, а туристы интересные маршруты и впечатления.
Мнение директора центра «Мой бизнес» в Калининградской области высказано в беседе с корреспондентом RUGRAD.EU
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Новости по этой теме
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