«Почему «Автотор» сжимается?»
Фото rugrad.eu
Вчера руководство калининградского автозавода «Автотор» заявило о сокращении рабочих смен на предприятии из-за «непростой экономической ситуации». Сокращение производства автомобилей предприятием по итогам года должно составить 24%. Ранее завод прогнозировал падение объемов всего на 8,3%.
По данным RUGRAD.EU, на предприятии не только сокращаются рабочие смены, но и происходит увольнение персонала.
К таким действиям предприятие подтолкнуло значительное снижение продаж автомобилей брендов, которые собирает «Автотор».
По данным Ассоциации европейского бизнеса, сильнее всего пострадали продажи брендов General Motors, которые традиционно собирает калининградский завод. В январе-октябре 2014 года было продано 99 тыс. Chevrolet против 142 тыс. автомобилей в аналогичном периоде прошлого года (-30%), 52 тыс. автомобилей Opel против прошлогодних 67 тыс. (-22%) и 1,1 тыс. автомобилей Cadillac против прошлогодних 1,3 тыс. автомобилей (-16%).
Ассоциация европейского бизнеса дает помодельный разрез продаж только для 25 самых популярных моделей, к которым относятся далеко не все автомобили, собираемые на «Автоторе». Тем не менее Chevrolet Cruze есть в их числе, и его продажи по итогам первых 10 месяцев 2014 года упали на 46% (с 46,5 до 25 тыс. автомобилей). Также сильно «просела» вторая популярная модель GM, собираемая на «Автоторе» - Opel Astra. В январе-октябре было продано всего 20 тыс. автомобилей против прошлогодних 34 тыс. (снижение — 41%).
Одно из самых низких падений по рынку продемонстрировали автомобили марки Hyundai (-2%), однако падение продаж бренда в целом сильно сдерживалось довольно стабильными продажами самой популярной марки этого бренда — «народного автомобиля» Hyundai Solaris (продано в январе-октябре 95 тыс. машин, что всего на 485 машин меньше, чем годом ранее), которую «Автотор» не производит. Калининградский завод выпускает только элитный Equus и сравнительно дорогой i40.
Частично падение сборки «Автотора» удерживают продажи KIA. В целом бренд «просел» на 6%. Впрочем, как и в случае с Hyundai на «Автоторе» не собирается народная KIA Rio (производится в Санкт-Петербурге), которых в январе-октябре было продано 73,5 тыс. против 76 тыс. в соответствующем периоде 2013 года. Продажи более дорогой модели KIA Cee'd (собирается в Калининграде) — с 27,6 до 24,6 (-11%). Еще сильнее упали продажи KIA Sportage — на 3,3 тыс. автомобилей до 24,6 тыс. или на 14%.
Что касается якорного бренда «Автотора» - BMW, то его продажи упали на 15%. Модельной разбивки продаж BMW Ассоциация европейского бизнеса не приводит, по причине сравнительно небольшого объема продаж дорогой марки.
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Ранее завод прогнозировал падение объемов всего на 8,3%. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По данным RUGRAD.EU, на предприятии не только сокращаются рабочие смены, но и происходит увольнение персонала. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E К таким действиям предприятие подтолкнуло значительное снижение продаж автомобилей брендов, которые собирает «Автотор». \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По данным Ассоциации европейского бизнеса, сильнее всего пострадали продажи брендов General Motors, которые традиционно собирает калининградский завод. В январе-октябре 2014 года было продано 99 тыс. Chevrolet против 142 тыс. автомобилей в аналогичном периоде прошлого года (-30%), 52 тыс. автомобилей Opel против прошлогодних 67 тыс. (-22%) и 1,1 тыс. автомобилей Cadillac против прошлогодних 1,3 тыс. автомобилей (-16%). \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \r\n \u003Cbr \/\u003E\r\n \u003C\/p\u003E\r\n \r\n\u003Cp\u003E\u003Cimg src=\u0022\/upload\/medialibrary\/b39\/b39bfdd15b3e9da30707822c735801a9.png\u0022 title=\u0022Снимок экрана 2014-11-13 в 13.14.03.png\u0022 hspace=\u00225\u0022 vspace=\u00225\u0022 border=\u00220\u0022 align=\u0022middle\u0022 alt=\u0022Снимок экрана 2014-11-13 в 13.14.03.png\u0022 width=\u0022497\u0022 height=\u0022415\u0022 \/\u003E\u003C\/p\u003E\r\n \r\n\u003Cp\u003E Ассоциация европейского бизнеса дает помодельный разрез продаж только для 25 самых популярных моделей, к которым относятся далеко не все автомобили, собираемые на «Автоторе». Тем не менее Chevrolet Cruze есть в их числе, и его продажи по итогам первых 10 месяцев 2014 года упали на 46% (с 46,5 до 25 тыс. автомобилей). Также сильно «просела» вторая популярная модель GM, собираемая на «Автоторе» - Opel Astra. В январе-октябре было продано всего 20 тыс. автомобилей против прошлогодних 34 тыс. (снижение \u0026mdash; 41%). \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Одно из самых низких падений по рынку продемонстрировали автомобили марки Hyundai (-2%), однако падение продаж бренда в целом сильно сдерживалось довольно стабильными продажами самой популярной марки этого бренда — «народного автомобиля» Hyundai Solaris (продано в январе-октябре 95 тыс. машин, что всего на 485 машин меньше, чем годом ранее), которую «Автотор» не производит. Калининградский завод выпускает только элитный Equus и сравнительно дорогой i40. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Частично падение сборки «Автотора» удерживают продажи KIA. В целом бренд «просел» на 6%. Впрочем, как и в случае с Hyundai на «Автоторе» не собирается народная KIA Rio (производится в Санкт-Петербурге), которых в январе-октябре было продано 73,5 тыс. против 76 тыс. в соответствующем периоде 2013 года. Продажи более дорогой модели KIA Cee\u0027d (собирается в Калининграде) — с 27,6 до 24,6 (-11%). Еще сильнее упали продажи KIA Sportage — на 3,3 тыс. автомобилей до 24,6 тыс. или на 14%.\u003C\/p\u003E\r\n \r\n\u003Cp\u003E Что касается якорного бренда «Автотора» - BMW, то его продажи упали на 15%. 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Новости по этой теме
