ФАС решила отменить запрет на гарантийное обслуживание автомобилей у неофициальных дилеров

Фото rugrad.eu

{"ID":"449206","~ID":"449206","TAGS":"дилер, ФАС, калининград, сервис, продажа","~TAGS":"дилер, ФАС, калининград, сервис, продажа","NAME":"ФАС решила отменить запрет на гарантийное обслуживание автомобилей у неофициальных дилеров","~NAME":"ФАС решила отменить запрет на гарантийное обслуживание автомобилей у неофициальных дилеров","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\r\n\u003Cp\u003EФедеральная антимонопольная служба предлагает отменить монополию официальных дилеров марок на гарантийное обслуживание автомобилей. По мнению антимонопольщиков, расширить круг предприятий, участвующих в гарантийном обслуживании автомобилей, можно разделив рынок продажи машин и рынок сервисных услуг, дав компаниям возможность получать отдельно права на дилерство по продаже и по обслуживанию автомобилей. Также ФАС предлагает ввести процедуру аккредитации сервисных центров, разработать и ввести техрегламенты на обслуживание автомобилей, что позволит контролировать качество обслуживания. Кроме того, антимонопольная служба предлагает ввести запрет на ограничение продаж оригинальных запчастей неофициальным сервисам. Соответствующее заявление, сделенное вчера на Форуме Адама Смита заместителем начальника управления контроля социальной сферы и торговли Федеральной антимонопольной службы Михаилом Федоренко, цитирует газета \u0026laquo;\u003Ca href=\u0022http:\/\/www.vedomosti.ru\/companies\/news\/1391419\/garantiya_vne_konkurencii\u0022 \u003EВедомости\u003C\/a\u003E\u0026raquo;. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E «Многие официальные дилеры занимают доминирующее положение на рынке гарантийного обслуживания автомобилей конкретной марки \u0026mdash; в некоторых регионах доля таких дилеров близка к 100%. Получается, пока потребитель выбирает автомобиль, проблем с конкуренцией нет, но, как только он сделал выбор, рынок для него схлопывается — в период действия гарантии почти все идут к официальному дилеру», - цитируют чиновника ФАС «Ведомости». \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Страховщиков инициатива ФАС заинтересовала. Полисы могли бы стать дешевле при условии ремонта автомобиля в сервисах с более низкими тарифами, отмечают они, сейчас же клиенты заключают договоры с условием восстановления автомобиля в официальных сервисах именно из-за опасения потерять гарантию на автомобиль. Большинство владельцев гарантийных автомобилей для проведения определенных работ, например замены масла, колодок, тормозных дисков, перешли бы к неофициальным сервисам, если бы не боязнь потерять гарантию., поскольку услуги гарантийного технического обслуживания в качественных независимых сервисах, по мнению участников рынка, вдвое дешевле, чем у «официалов». Однако официальные дилеры не заинтересованы в потере гарантийных автомобилей, так как сервис сейчас приносит более 50% дохода, загрузку обеспечивают именно гарантийные автомобили. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E «Когда есть контракт на постройку и содержание дилерского центра, компания должна нести большие расходы, в том числе и на постройку шоу-рума и на маркетинг. По условиям контракта, мы должны тратить много денег на продвижение марки. Из предложения ФАС же следует, что вложениями этой компании теперь сможет пользоваться кто угодно. Отсюда вопрос: зачем дилеру тогда вообще вкладывать такие деньги? На сегодняшний день большинство компаний не успели еще отбить свои инвестиции, вложенные в строительство центров. А так получается, что сегодня любой менеджер может придти на рынок и иметь такие же возможности, как и компания, которая понесла большие расходы перед этим. В Европе на сервисе предприятия зарабатывают порядка 60% дохода. У нас сейчас на сервис приходится порядка 40% доходов, но мы постепенно движемся к европейским показателям. В короткой перспективе, возможно, от предложений ФАС и выиграет потребитель, но в долгосрочной перспективе это приведет к тому, что дилерские центры начнут открываться значительно реже», - отмечает замдиректора салона «Шкода» в Калининграде Дмитрий Зиновьев.\u003C\/p\u003E\r\n","~DETAIL_TEXT":"\r\n\u003Cp\u003EФедеральная антимонопольная служба предлагает отменить монополию официальных дилеров марок на гарантийное обслуживание автомобилей. По мнению антимонопольщиков, расширить круг предприятий, участвующих в гарантийном обслуживании автомобилей, можно разделив рынок продажи машин и рынок сервисных услуг, дав компаниям возможность получать отдельно права на дилерство по продаже и по обслуживанию автомобилей. Также ФАС предлагает ввести процедуру аккредитации сервисных центров, разработать и ввести техрегламенты на обслуживание автомобилей, что позволит контролировать качество обслуживания. Кроме того, антимонопольная служба предлагает ввести запрет на ограничение продаж оригинальных запчастей неофициальным сервисам. Соответствующее заявление, сделенное вчера на Форуме Адама Смита заместителем начальника управления контроля социальной сферы и торговли Федеральной антимонопольной службы Михаилом Федоренко, цитирует газета \u0026laquo;\u003Ca href=\u0022http:\/\/www.vedomosti.ru\/companies\/news\/1391419\/garantiya_vne_konkurencii\u0022 \u003EВедомости\u003C\/a\u003E\u0026raquo;. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E «Многие официальные дилеры занимают доминирующее положение на рынке гарантийного обслуживания автомобилей конкретной марки \u0026mdash; в некоторых регионах доля таких дилеров близка к 100%. Получается, пока потребитель выбирает автомобиль, проблем с конкуренцией нет, но, как только он сделал выбор, рынок для него схлопывается — в период действия гарантии почти все идут к официальному дилеру», - цитируют чиновника ФАС «Ведомости». \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Страховщиков инициатива ФАС заинтересовала. Полисы могли бы стать дешевле при условии ремонта автомобиля в сервисах с более низкими тарифами, отмечают они, сейчас же клиенты заключают договоры с условием восстановления автомобиля в официальных сервисах именно из-за опасения потерять гарантию на автомобиль. Большинство владельцев гарантийных автомобилей для проведения определенных работ, например замены масла, колодок, тормозных дисков, перешли бы к неофициальным сервисам, если бы не боязнь потерять гарантию., поскольку услуги гарантийного технического обслуживания в качественных независимых сервисах, по мнению участников рынка, вдвое дешевле, чем у «официалов». Однако официальные дилеры не заинтересованы в потере гарантийных автомобилей, так как сервис сейчас приносит более 50% дохода, загрузку обеспечивают именно гарантийные автомобили. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E «Когда есть контракт на постройку и содержание дилерского центра, компания должна нести большие расходы, в том числе и на постройку шоу-рума и на маркетинг. По условиям контракта, мы должны тратить много денег на продвижение марки. Из предложения ФАС же следует, что вложениями этой компании теперь сможет пользоваться кто угодно. Отсюда вопрос: зачем дилеру тогда вообще вкладывать такие деньги? На сегодняшний день большинство компаний не успели еще отбить свои инвестиции, вложенные в строительство центров. А так получается, что сегодня любой менеджер может придти на рынок и иметь такие же возможности, как и компания, которая понесла большие расходы перед этим. В Европе на сервисе предприятия зарабатывают порядка 60% дохода. У нас сейчас на сервис приходится порядка 40% доходов, но мы постепенно движемся к европейским показателям. В короткой перспективе, возможно, от предложений ФАС и выиграет потребитель, но в долгосрочной перспективе это приведет к тому, что дилерские центры начнут открываться значительно реже», - отмечает замдиректора салона «Шкода» в Калининграде Дмитрий Зиновьев.\u003C\/p\u003E\r\n","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Обеспокоенные возможной потерей доли рынка официальные дилеры заявляют, что от такого решения потребители выиграют «только в краткосрочной перспективе».","~PREVIEW_TEXT":"Обеспокоенные возможной потерей доли рынка официальные дилеры заявляют, что от такого решения потребители выиграют «только в краткосрочной перспективе».","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"226806","TIMESTAMP_X":"30.01.2015 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