«Мольберт и братья» выкупили крупнейший в городе светодиодный экран у «CityVision»
Как сообщил RUGRAD.EU директор рекламного агентства «Мольберт и братья» Гарри Гольдман, 2 месяца длились переговоры с «CityVision» о приобретении крупнейшего в городе двойного светодиодного экрана, установленного напротив гостиницы «Калининград», которые закончились несколько недель назад, когда федеральный оператор предложил достаточно выгодные условия покупки. По словам директора «Мольберт и братья», «хорошая» цена которую предложили «CityVision», владеющие более 70 экранами в крупнейших городах России, обусловлена политикой по сокращению наименее рентабельных активов, одним из которых оказался экран в Калининграде. Ради одной конструкции приходилось содержать весь Калининградский офис, притом головной офис был недоволен качеством местного менеджмента.
Комментируя приобретение нового актива рекламным агентством, Гарри Гольдман подчеркнул, что при рассмотрении вариантов покупки, какой-либо конкретный срок окупаемости объекта не рассчитывался, а приобретение рассматривалось, как инвестиции в будущее. «Низкая рентабельность их экрана, также обуславливалась невозможностью использования эффекта масштаба, так как у них был только один экран. Что касается нас, то приобретенный нами экран уже четвертый в нашей сети, и мы можем разрабатывать более интересные для покупателя рекламные предложения. Кроме того, сейчас мы проводим реконструкцию приобретенного имущества, в частности монтируем вентиляцию. Ранее она отсутствовала, что приводило к перегреву экрана и появлению черных полос»,- добавил Гарри Гольдман.
На данный момент в Калининграде функционируют 5 светодиодных экранов, 4 из которых принадлежат рекламному агентству «Мольберт и братья» и 1 - компании «Еврореклама».
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По словам директора \u0026laquo;Мольберт и братья\u0026raquo;, \u0026laquo;хорошая\u0026raquo; цена которую предложили \u0026laquo;CityVision\u0026raquo;, владеющие более 70 экранами в крупнейших городах России, обусловлена политикой по сокращению наименее рентабельных активов, одним из которых оказался экран в Калининграде. 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