«Автотор» хочет увеличить дилерскую сеть «Амберавто» почти в 2 раза

Фото rugrad

{"ID":"1452391","~ID":"1452391","TAGS":"автотор, амберавто, автомобиль, дилер, автодилер, Evolute, продажи, электрокар","~TAGS":"автотор, амберавто, автомобиль, дилер, автодилер, Evolute, продажи, электрокар","NAME":"«Автотор» хочет увеличить дилерскую сеть «Амберавто» почти в 2 раза","~NAME":"«Автотор» хочет увеличить дилерскую сеть «Амберавто» почти в 2 раза","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Холдинг «Автотор» намерен расширить дилерскую сеть продажи электрокаров «Амберавто» до 25 точек. В настоящий момент дилерская сеть холдинга по электромобилям насчитывает только 13 автоцентров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Как \u003Ca href=\u0022https:\/\/spb.vedomosti.ru\/business\/articles\/2026\/01\/19\/1170337-dilerskii-tsentr-amberavto-peterburge\u0022\u003Eсообщают\u003C\/a\u003E\u0026nbsp;«Ведомости», в январе 2026 года холдинг рассчитывает открыть первый дилерский центр в Санкт-Петербурге.\u0026nbsp;Также новые центры планируется открыть в Ставрополе, Волгограде, Воронеже, Самаре, Набережных челнах, Саратове, Екатеринбурге, Туле, Рязани и Иваново.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За счет расширения дилерской сети холдинг рассчитывает на увеличение продаж собственного электромобиля. На III квартал текущего года запланирован вывод на рынок новых моделей — электрического семейного кроссовера «Амберавто А7»\u0026nbsp; и электрического хэтчбека «Амберавто А3» (в настоящий момент бренд представлен на рынке только электрическим седаном «А5»).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом эксперты отмечают, что холдинг не сможет рассчитывать на высокие объемы продаж именно в Санкт-Петербурге.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Конечно, при наличии дилерского центра спрос вырастет. Так как появится нормальная возможность познакомиться с моделями бренда вживую. Это повлияет как на розничных клиентов, так и на корпоративных. Но объемы продаж, по моему прогнозу, в этом году не превзойдут продажи того же Evolute (производят в Липецкой области)», — прокомментировал ситуацию эксперт авторынка Денис Гаврилов. По его мнению, «Амберавто» в большей степени известен именно корпоративным клиентам, а в рознице практически не развивается. При этом увеличение популярности марки у розничных клиентов эксперт связал именно с перспективами расширения дилерской сети.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В настоящий момент лидером продаж\u0026nbsp;электрокара «Автотора» является Краснодарский край. На данный регион пришлось порядка 28 % от всех продаж. Также в число регионов с наиболее успешными продажами «Амберавто»\u0026nbsp;входит\u0026nbsp;Калининградская область (27 %).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор аналитического агентства «Автостат» Сергей Целиков подчеркнул, что на сегодняшний день продажи электрокаров «Амберавто» крайне малы и нестабильны в целом по России, а бренд не сможет рассчитывать на большие объемы продаж. Это обусловлено в том числе спецификой российского автомобильного рынка в целом.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «К сожалению, доля всего электрического сегмента на российском рынке — в пределах 1 % от общего объема, то есть 10 000–15 000 на все бренды. Поэтому и говорить о существенных объемах продаж \u0022Амберавто\u0022 не приходится», — заявил Целиков.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Холдинг «Автотор» намерен расширить дилерскую сеть продажи электрокаров «Амберавто» до 25 точек. В настоящий момент дилерская сеть холдинга по электромобилям насчитывает только 13 автоцентров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Как \u003Ca href=\u0022https:\/\/spb.vedomosti.ru\/business\/articles\/2026\/01\/19\/1170337-dilerskii-tsentr-amberavto-peterburge\u0022\u003Eсообщают\u003C\/a\u003E\u0026nbsp;«Ведомости», в январе 2026 года холдинг рассчитывает открыть первый дилерский центр в Санкт-Петербурге.\u0026nbsp;Также новые центры планируется открыть в Ставрополе, Волгограде, Воронеже, Самаре, Набережных челнах, Саратове, Екатеринбурге, Туле, Рязани и Иваново.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За счет расширения дилерской сети холдинг рассчитывает на увеличение продаж собственного электромобиля. На III квартал текущего года запланирован вывод на рынок новых моделей — электрического семейного кроссовера «Амберавто А7»\u0026nbsp; и электрического хэтчбека «Амберавто А3» (в настоящий момент бренд представлен на рынке только электрическим седаном «А5»).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом эксперты отмечают, что холдинг не сможет рассчитывать на высокие объемы продаж именно в Санкт-Петербурге.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Конечно, при наличии дилерского центра спрос вырастет. Так как появится нормальная возможность познакомиться с моделями бренда вживую. Это повлияет как на розничных клиентов, так и на корпоративных. Но объемы продаж, по моему прогнозу, в этом году не превзойдут продажи того же Evolute (производят в Липецкой области)», — прокомментировал ситуацию эксперт авторынка Денис Гаврилов. По его мнению, «Амберавто» в большей степени известен именно корпоративным клиентам, а в рознице практически не развивается. При этом увеличение популярности марки у розничных клиентов эксперт связал именно с перспективами расширения дилерской сети.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В настоящий момент лидером продаж\u0026nbsp;электрокара «Автотора» является Краснодарский край. На данный регион пришлось порядка 28 % от всех продаж. Также в число регионов с наиболее успешными продажами «Амберавто»\u0026nbsp;входит\u0026nbsp;Калининградская область (27 %).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор аналитического агентства «Автостат» Сергей Целиков подчеркнул, что на сегодняшний день продажи электрокаров «Амберавто» крайне малы и нестабильны в целом по России, а бренд не сможет рассчитывать на большие объемы продаж. Это обусловлено в том числе спецификой российского автомобильного рынка в целом.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «К сожалению, доля всего электрического сегмента на российском рынке — в пределах 1 % от общего объема, то есть 10 000–15 000 на все бренды. Поэтому и говорить о существенных объемах продаж \u0022Амберавто\u0022 не приходится», — заявил Целиков.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Эксперты считают, что холдинг всё равно не сможет обогнать лидеров продаж.","~PREVIEW_TEXT":"Эксперты считают, что холдинг всё равно не сможет обогнать лидеров продаж.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3902414","TIMESTAMP_X":"23.01.2026 18:13:06","MODULE_ID":"iblock","HEIGHT":"366","WIDTH":"550","FILE_SIZE":"46842","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/708","FILE_NAME":"67eupfjlgb1v0yco2dpm3huvqkanh251.jpg","ORIGINAL_NAME":"электрокар, амберавто, автотор 2.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":"fb86ad634a1a4125c86ab4718088394b","VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/708\/67eupfjlgb1v0yco2dpm3huvqkanh251.jpg"},"~DETAIL_PICTURE":"3902414","ACTIVE_FROM_X":"2026-01-23 16:37:00","~ACTIVE_FROM_X":"2026-01-23 16:37:00","ACTIVE_FROM":"23.01.2026 16:37:00","~ACTIVE_FROM":"23.01.2026 16:37:00","LIST_PAGE_URL":"news.php?ID=54","~LIST_PAGE_URL":"\/news\/","PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","~PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","PROPERTY_FOTO_DESC_VALUE_ID":"1452391:1498","~PROPERTY_FOTO_DESC_VALUE_ID":"1452391:1498","PROPERTY_CLIPART_VALUE":"N","~PROPERTY_CLIPART_VALUE":"N","PROPERTY_CLIPART_VALUE_ID":"1452391:1262","~PROPERTY_CLIPART_VALUE_ID":"1452391:1262","PROPERTY_DOPINFO_VALUE":[{"TEXT":"\u003Cp\u003E\r\n\t В 2025 году \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1446935\/\u0022\u003Eпродажи\u003C\/a\u003E\r\n\tсобираемого на мощностях калининградского холдинга «Автотор» электромобиля «Амберавто» составили 1 126 машин, или 9 % от всех продаж электромобилей в РФ. При этом за год продажи калининградской марки увеличились почти в 7,6 раза. Успешные продажи представленного на рынке только моделью А5 калининградского электрокара во многом объясняются его ценовой привлекательностью за счет государственного субсидирования и фирменной программы кредитования, комментировали в «Автостате».\u003Cbr\u003E\r\n\t\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\tВ России в 2025 году было продано 12,5 тыс. новых электромобиля, что на 30 % меньше по сравнению с аналогичным периодом прошлого года. Наиболее востребованной моделью остаются китайский Zeekr — 3 тыс. проданных штук (–61 % в годовом выражении), собираемый в Липецке Evolute — 1,8 тыс. 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