«Ели мясо мужики, концентратом запивали»: обзор RUGRAD.EU

Фото rugrad.eu

{"ID":"1221648","~ID":"1221648","TAGS":"мясо, свинина, экспорт, калининградская область, китай, вьетнам, индия, правдинское свино производство, медицинские маски, вероника никишина, РЭЦ","~TAGS":"мясо, свинина, экспорт, калининградская область, китай, вьетнам, индия, правдинское свино производство, медицинские маски, вероника никишина, РЭЦ","NAME":"«Ели мясо мужики, концентратом запивали»: обзор RUGRAD.EU","~NAME":"«Ели мясо мужики, концентратом запивали»: обзор RUGRAD.EU","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003EЧто мешает экспорту калининградской свинины в Китай, как мешают местным производителям масок и зачем гвардейской пастиле\u0026nbsp; «Национальный магазин».\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В пятницу, 26 февраля, состоялся визит в Калининградскую область директора Российского экспортного центра Вероники Никишиной. В рамках рабочего совещания с местным бизнес-сообществом обсуждались перспективы выхода калининградской продукции на рынки Вьетнама и Индии. Губернатор Антон Алиханов в ходе совещания отметил, что область вошла в перечень регионов России, которые были включены в программу РЭЦ по развитию международной электронной торговли.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Рассуждая о перспективах экспорта калининградских товаров, глава региона упомянул региональных «мясников». \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/8f1\/8f1993962b5577cd40fd8846ccb9d654.jpg\u0022 height=\u0022177\u0022 align=\u0022right\u0022\u003E«У наших производителей есть большой интерес во вьетнамском рынке. Вьетнамский рынок — это потенциал для дальнейшего входа на китайский рынок и на другие рынки Восточной Азии. Соглашение о зоне свободной торговли с Вьетнамом\u0026nbsp;как точка входа в страны АСЕАН, Юго-Восточной Азии. Это соглашение дает свои плоды. Объем присутствия российских компаний, объем [их] экспорта растет (в том числе и калининградских)», — рассказал \u003Cb\u003EАнтон Алиханов\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Губернатор \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1114247\/\u0022\u003Eобещал\u003C\/a\u003E местным «мясникам» китайский рынок еще 2 года назад. По словам Алиханова, региональные производители при экспансии сталкиваются с различными ограничениями, связанными с защитой другими государствами национальных рынков.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/e18\/e182b8c036887797c14bc533b4e75683.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Нас ограничивали. Известная история: во время COVID-19 [медицинские] маски, произведенные на территории Калининградской области, не размещались на Alibaba, потому что там в этот период размещались только китайские маски. Эти вопросы (если говорить не про Калининградскую область, а про глобальную ситуацию) слабо урегулированы на уровне ВТО, на уровне каких-то международных соглашений. На наш взгляд, здесь важна национальная, но при этом глобально представленная платформа российского маркетплейса. Либо заниматься здесь регулированием и ставить всех в равные условия, либо создавать свою платформу», — заявил глава региона.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом калининградским компаниям удалось продать через площадку Alibaba товаров на сумму свыше 9 млн долларов США. Производством масок в регионе занимается компания «Кап Фордж», в прошлом году она была \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1177581\/\u0022\u003Eзарегистрирована\u003C\/a\u003E\u0026nbsp;в качестве резидента ОЭЗ.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t С аналогичными сложностями при экспансии на азиатские рынки сталкивались и «мясники». Рассказывая об их перспективах в на азиатских рынках, губернатор отметил, что «ни одна страна не хочет отдавать рынок просто так».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/1d0\/1d0461222578ab3a20ad28f4f6a49815.JPG\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Свинина — это не космический корабль. Никто не хочет отдавать достаточно простой продукт», — подчеркнул он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t У компаний из аграрного сектора, как считает Алиханов, есть несколько сценариев для покорения Азии. Один из них — выходить на рынок с более сложным продуктом. В качестве примера губернатор привел проект ГК «Содружество» по \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1198771\/\u0022\u003Eпроизводству\u003C\/a\u003E белкового концентрата. «Это глубокая переработка, высокие технологии, то, на что нужно делать акцент. Ты можешь продавать свинину, но недолго. Скорее всего, рынок быстро насытится», — заявил он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Тем не менее, по оценкам региональных властей, сейчас потребность в свинине у Китая есть, поскольку рынок еще не оправился после АЧС. «Пока такая возможность для экспорта есть», — подчеркнул губернатор. При этом глава региона отметил, что местные производители уже продают мясо во Вьетнам, а на китайском рынке присутствует компания \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1215672\/\u0022\u003E«Правдинское Свино Производство»\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/83c\/83c14aacdc8f17ad7d136dc49d7cff38.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Ждать, что случится просто открытие рынка и туда можно будет зайти безболезненно, без проблем, — все рынки высококонкурентные. Такого никогда не будет», — заявила в свою очередь директор РЭЦ \u003Cb\u003EВероника Никишина\u003C\/b\u003E.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/c06\/c06e92a58d51c4e9e3dc0ffdf00ed1b5.jpg\u0022 height=\u0022184\u0022 align=\u0022left\u0022\u003EРуководитель экспортного центра отметила, что рынок Вьетнама, помимо сельхозпродукции, заинтересован в автокомпонентах. «Он очень хорошо потребляет продукцию машиностроения: такие различные мелкие комплектующие, начиная с запчастей для велосипедов...», — рассказала она.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Алиханов, отвечая на вопрос, есть ли среди калининградского бизнеса подобные производители, заявил, что регион «готов входить и техникой». «Те же производители \u0022мотособак\u0022\u0026nbsp;вполне успешно продают… В Китай точно продают. Я думаю, что вьетнамский рынок в этом смысле для нас будет доступен», — отметил он, добавив, что после заключения с Вьетнамом соглашения о зоне свободной торговли\u0026nbsp;данный рынок стал более доступным для российских экспортеров.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы видим, что дорожка протоптана. Любого, не боящегося на нее заходить, ждет успех», — подчеркнула Никишина.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор РЭЦ также рассказала о проекте «Национальный магазин российских товаров», который был\u003Ca href=\u0022https:\/\/www.exportcenter.ru\/press_center\/news\/natsionalnyy-magazin-rossiyskikh-tovarov-otkroetsya-na-ploshchadke-kitayskogo-tmall-food-fresh\/\u0022\u003E открыт \u003C\/a\u003Eна китайской площадке Tmall.com (входит в\u0026nbsp;Alibaba Group). В настоящий момент на данной площадке представлена компания «Бионова Рус», которая занимается \u003Ca href=\u0022https:\/\/rugrad.eu\/projects\/pastila\/\u0022\u003Eпроизводством\u003C\/a\u003E пастилы в Гвардейском городском округе.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/36b\/36bcdb3ff2f64bcef74462ff84f00843.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы в рамках форума \u0022Сделано в России\u0022\u0026nbsp;в ноябре прошлого года показывали премьер-министру Михаилу Мишустину наш национальный магазин, показывали страничку компании \u0022Бионова\u0022», — похвасталась Никишина.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Во втором квартале 2021 года РЭЦ планирует открыть аналогичный проект, но уже на Amazon. Площадка будет ориентироваться на европейский, а не азиатский рынок. Европа будет более интересна компаниям из Калининграда, считает Вероника Никишина. По данным экспортного центра, от калининградского бизнеса поступила 21 заявка на размещение на данной площадке.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003EТекст: Алексей Щеголев\u003C\/i\u003E\u003Cbr\u003E\r\n \u003Ci\u003EФото: RUGRAD.EU, exportcenter.ru, gov39.ru\u003C\/i\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003EЧто мешает экспорту калининградской свинины в Китай, как мешают местным производителям масок и зачем гвардейской пастиле\u0026nbsp; «Национальный магазин».\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В пятницу, 26 февраля, состоялся визит в Калининградскую область директора Российского экспортного центра Вероники Никишиной. В рамках рабочего совещания с местным бизнес-сообществом обсуждались перспективы выхода калининградской продукции на рынки Вьетнама и Индии. Губернатор Антон Алиханов в ходе совещания отметил, что область вошла в перечень регионов России, которые были включены в программу РЭЦ по развитию международной электронной торговли.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Рассуждая о перспективах экспорта калининградских товаров, глава региона упомянул региональных «мясников». \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/8f1\/8f1993962b5577cd40fd8846ccb9d654.jpg\u0022 height=\u0022177\u0022 align=\u0022right\u0022\u003E«У наших производителей есть большой интерес во вьетнамском рынке. Вьетнамский рынок — это потенциал для дальнейшего входа на китайский рынок и на другие рынки Восточной Азии. Соглашение о зоне свободной торговли с Вьетнамом\u0026nbsp;как точка входа в страны АСЕАН, Юго-Восточной Азии. Это соглашение дает свои плоды. Объем присутствия российских компаний, объем [их] экспорта растет (в том числе и калининградских)», — рассказал \u003Cb\u003EАнтон Алиханов\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Губернатор \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1114247\/\u0022\u003Eобещал\u003C\/a\u003E местным «мясникам» китайский рынок еще 2 года назад. По словам Алиханова, региональные производители при экспансии сталкиваются с различными ограничениями, связанными с защитой другими государствами национальных рынков.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/e18\/e182b8c036887797c14bc533b4e75683.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Нас ограничивали. Известная история: во время COVID-19 [медицинские] маски, произведенные на территории Калининградской области, не размещались на Alibaba, потому что там в этот период размещались только китайские маски. Эти вопросы (если говорить не про Калининградскую область, а про глобальную ситуацию) слабо урегулированы на уровне ВТО, на уровне каких-то международных соглашений. На наш взгляд, здесь важна национальная, но при этом глобально представленная платформа российского маркетплейса. Либо заниматься здесь регулированием и ставить всех в равные условия, либо создавать свою платформу», — заявил глава региона.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом калининградским компаниям удалось продать через площадку Alibaba товаров на сумму свыше 9 млн долларов США. Производством масок в регионе занимается компания «Кап Фордж», в прошлом году она была \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1177581\/\u0022\u003Eзарегистрирована\u003C\/a\u003E\u0026nbsp;в качестве резидента ОЭЗ.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t С аналогичными сложностями при экспансии на азиатские рынки сталкивались и «мясники». Рассказывая об их перспективах в на азиатских рынках, губернатор отметил, что «ни одна страна не хочет отдавать рынок просто так».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/1d0\/1d0461222578ab3a20ad28f4f6a49815.JPG\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Свинина — это не космический корабль. Никто не хочет отдавать достаточно простой продукт», — подчеркнул он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t У компаний из аграрного сектора, как считает Алиханов, есть несколько сценариев для покорения Азии. Один из них — выходить на рынок с более сложным продуктом. В качестве примера губернатор привел проект ГК «Содружество» по \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1198771\/\u0022\u003Eпроизводству\u003C\/a\u003E белкового концентрата. «Это глубокая переработка, высокие технологии, то, на что нужно делать акцент. Ты можешь продавать свинину, но недолго. Скорее всего, рынок быстро насытится», — заявил он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Тем не менее, по оценкам региональных властей, сейчас потребность в свинине у Китая есть, поскольку рынок еще не оправился после АЧС. «Пока такая возможность для экспорта есть», — подчеркнул губернатор. При этом глава региона отметил, что местные производители уже продают мясо во Вьетнам, а на китайском рынке присутствует компания \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1215672\/\u0022\u003E«Правдинское Свино Производство»\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/83c\/83c14aacdc8f17ad7d136dc49d7cff38.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Ждать, что случится просто открытие рынка и туда можно будет зайти безболезненно, без проблем, — все рынки высококонкурентные. Такого никогда не будет», — заявила в свою очередь директор РЭЦ \u003Cb\u003EВероника Никишина\u003C\/b\u003E.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/c06\/c06e92a58d51c4e9e3dc0ffdf00ed1b5.jpg\u0022 height=\u0022184\u0022 align=\u0022left\u0022\u003EРуководитель экспортного центра отметила, что рынок Вьетнама, помимо сельхозпродукции, заинтересован в автокомпонентах. «Он очень хорошо потребляет продукцию машиностроения: такие различные мелкие комплектующие, начиная с запчастей для велосипедов...», — рассказала она.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Алиханов, отвечая на вопрос, есть ли среди калининградского бизнеса подобные производители, заявил, что регион «готов входить и техникой». «Те же производители \u0022мотособак\u0022\u0026nbsp;вполне успешно продают… В Китай точно продают. Я думаю, что вьетнамский рынок в этом смысле для нас будет доступен», — отметил он, добавив, что после заключения с Вьетнамом соглашения о зоне свободной торговли\u0026nbsp;данный рынок стал более доступным для российских экспортеров.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы видим, что дорожка протоптана. Любого, не боящегося на нее заходить, ждет успех», — подчеркнула Никишина.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор РЭЦ также рассказала о проекте «Национальный магазин российских товаров», который был\u003Ca href=\u0022https:\/\/www.exportcenter.ru\/press_center\/news\/natsionalnyy-magazin-rossiyskikh-tovarov-otkroetsya-na-ploshchadke-kitayskogo-tmall-food-fresh\/\u0022\u003E открыт \u003C\/a\u003Eна китайской площадке Tmall.com (входит в\u0026nbsp;Alibaba Group). В настоящий момент на данной площадке представлена компания «Бионова Рус», которая занимается \u003Ca href=\u0022https:\/\/rugrad.eu\/projects\/pastila\/\u0022\u003Eпроизводством\u003C\/a\u003E пастилы в Гвардейском городском округе.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/36b\/36bcdb3ff2f64bcef74462ff84f00843.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы в рамках форума \u0022Сделано в России\u0022\u0026nbsp;в ноябре прошлого года показывали премьер-министру Михаилу Мишустину наш национальный магазин, показывали страничку компании \u0022Бионова\u0022», — похвасталась Никишина.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Во втором квартале 2021 года РЭЦ планирует открыть аналогичный проект, но уже на Amazon. Площадка будет ориентироваться на европейский, а не азиатский рынок. Европа будет более интересна компаниям из Калининграда, считает Вероника Никишина. По данным экспортного центра, от калининградского бизнеса поступила 21 заявка на размещение на данной площадке.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003EТекст: Алексей Щеголев\u003C\/i\u003E\u003Cbr\u003E\r\n \u003Ci\u003EФото: RUGRAD.EU, exportcenter.ru, gov39.ru\u003C\/i\u003E\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Что мешает экспорту калининградской свинины в Китай, как мешают местным производителям масок и зачем гвардейской пастиле «Национальный магазин».","~PREVIEW_TEXT":"Что мешает экспорту калининградской свинины в Китай, как мешают местным производителям масок и зачем гвардейской пастиле «Национальный магазин».","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3775292","TIMESTAMP_X":"26.02.2021 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