Министр туризма назвал самыми эффективными «Голосящий КиВиН», «Калининград Сити Джаз» и Street Food Festival

Фото rugrad.eu

{"ID":"893504","~ID":"893504","TAGS":"фестиваль, андрей ермак, внутренний туризм","~TAGS":"фестиваль, андрей ермак, внутренний туризм","NAME":"Министр туризма назвал самыми эффективными «Голосящий КиВиН», «Калининград Сити Джаз» и Street Food Festival","~NAME":"Министр туризма назвал самыми эффективными «Голосящий КиВиН», «Калининград Сити Джаз» и Street Food Festival","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Тройка наиболее эффективных фестивалей — это, безусловно, “Голосящий КиВиН”, “Калининград Сити Джаз” и Street Food Festival», — заявил врио министра туризма правительства области Андрей Ермак в ходе конференции «Событийный туризм как значимый фактор трансграничного культурного сотрудничества стран Балтийского региона» 18 августа.\u003Cbr\u003E\r\n\t «“КиВиН” имеет очень серьёзную пиар-поддержку. Это уже раскрученное событие. Этот час-полтора на “Первом канале”, когда шутят про Светлогорск, Калининградскую область и всё остальное. С точки зрения маркетинга, мне кажется, это имеет гораздо больший выхлоп, чем серьезные вливания в наружную рекламу в Москве, например», — отмечает Андрей Ермак.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Фестиваль «Калининград Сити Джаз», по мнению министра, \u0026nbsp;является драйвером такого сегмента, как нишевый туризм.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Он притягивает того самого нишевого туриста, который приезжает в область не ради моря, пляжа, хорошей погоды, а ради социальной среды и какой-то иной атмосферы, которая его здесь привлекает. Такой турист становится суперлояльным, приезжает ещё и ещё, а потом, как правило, покупает здесь жильё. Это стратегически наш клиент, который начала приезжает отдыхать, а потом остаётся навсегда», — считает Андрей Ермак.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Что касается Streed Food Festival, по словам министра, это то самое событие, формирующее определенную социальную среду в Калининграде\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Фестиваль существует в Москве, Питере, но в больших городах совершенно не та атмосфера ощущается. Когда его проводят в месте, которое ассоциируется с какой-то “европейскостью”, с Прибалтикой, и в то же время, является российским регионом, предлагающим совершенно необычный событийный продукт, который мало, где встретишь, это совсем другое. Streed Food, с моей точки зрения, трансформируется постепенно. И он должен трансформироваться из вот этого позиционирования себя как фестиваля уличной еды в некоторое мероприятие по восприятию города в ином ключе», — объясняет министр.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Кроме того, он отмечает и перспективность международного фестиваля-выставки янтаря Amberfest: «Во-первых, он является событием общероссийского значения. Он имеет самый главный фактор — уникальность: больше нигде в России подобное провести нельзя. Несмотря на то что мероприятие охватывает 1–1,5 тыс. человек, оно является знаковым с точки зрения федерального восприятия, его постоянно отмечают призами. Мне кажется, если бы серьёзная команда взялась за этот фестиваль, его можно было бы сделать событием федерального уровня. 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