SPAR: свежесть, выбор, выгода и сервис!

{"ID":"695361","~ID":"695361","TAGS":"","~TAGS":"","NAME":"SPAR: свежесть, выбор, выгода и сервис!","~NAME":"SPAR: свежесть, выбор, выгода и сервис!","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4068","~IBLOCK_SECTION_ID":"4068","DETAIL_TEXT":"\r\n\u003Cp\u003EВ Калининграде открылся первый европейский супермаркет. \r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cb\u003EЕда со вкусом из Европы\u003C\/b\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E 10 июля жители улиц Сибирякова, Горького и микрорайона Сельма с интересом наблюдали за последними приготовлениями перед открытием супермаркета SPAR. Часть калининградцев путешествующих в соседние страны уже знакомы с магазинами SPAR и поэтому с явно с нетерпением ждали открытия. Увиденное калининградцев не разочаровало \u0026ndash; первый в области супермаркет SPAR площадью 680 кв.м предложил покупателям 15000 товаров (продукты питания, напитки, товары по уходу за собой, продукция собственного производства). Первая тысяча покупателей получила подарки, которые пригодятся им во время приготовления еды. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E После торжественного открытия супермаркета гостей праздника пригласили на большое \u0026laquo;Кулинарное путешествие по Европе\u0026raquo;. На огромном экране сцены они наблюдали за виртуозными движениями известных шеф-поваров из Москвы, которые искусно приготовили эклектичное меню: австрийский завтрак, французский обед и английский ужин. Веселое кулинарное шоу вела звезда телеканала \u0026laquo;Еда\u0026raquo; Алена Изюмская. А после шоу было время дегустации, когда гости праздника отдали должное блюдам со вкусом Европы. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Впрочем, чтобы попробовать сделать такие же блюда у себя дома, заинтересовавшимся домохозяйкам не нужно идти далеко - все ингредиенты есть в SPAR. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E - Мне очень понравился магазин, - говорит калининградка Павлина Ольховская. \u0026ndash; Здесь есть свободное место, по залу удобно ходить с продуктовой тележкой и каждый товар - на своем месте, а фрукты такие свежие, будто только из своего сада. Даже фейхоа (смеется). Взяли вот с мужем попробовать, что это за деликатес. А еще купили пиццу прямо из печи \u0026ndash; не удержались от ее ароматного запаха и вида. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Чтобы заслужить высокую оценку покупателей в калининградском SPAR была проделана огромная работа, начавшаяся с капитального ремонта здания. Дизайн, планирование и зонирование торгового зала, выкладка товаров,  логистика \u0026ndash; все соответствует требованиям международной сети SPAR, в которой внимательно следят за соблюдение всех норм и правил. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E - Здесь в Калининграде все самое лучшее \u0026ndash; и ассортимент и качество, - подводит итоги работы партнеров директор по развитию SPAR-International Дэвид Мур. \u0026ndash; В этом прекрасном супермаркете наши клиенты найдут свежесть, выбор, выгоду и отличный сервис!  \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В июле супермаркеты SPAR откроются в Гурьевске и Балтийске, а до конца года в области их будет уже пять. Размер и внешний вид магазинов будет несколько отличаться, но гости каждого SPAR могут рассчитывать на самые свежие продукты (особенно овощи и фрукты, рыбу и мясо) и вкусную \u0026laquo;еду на вынос\u0026raquo;  - продукция кулинарного производства SPAR (пиццу, салаты, блины, изделия из мяса и рыбы, суши, булочки, хлеб). Ее удобно утром взять с собой на работу, а вечером \u0026ndash; для семейного ужина. Особое внимание также уделяется и продуктам повседневного спроса: молоко, хлеб, мясо, яйца, рыба. Все, что необходимо покупателям каждый день. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cb\u003E\r\n    \u003Cbr \/\u003E\r\n  \u003C\/b\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EПокупателям \u0026ndash; все самое лучшее! \u003C\/b\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Супермаркет SPAR удивил покупателей инновационными технологиями и современным оборудованием. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Только здесь покупатели могут увидеть в работе систему орошения. В течение дня каждые 8 минут в воздух над стеллажом с овощами и фруктами выбрасывается распыленный поток воды (около 600 мг), который увлажняет их, оседая, тут же испаряется. После орошения на овощах и фруктах не остается никаких следов или влаги, а они надолго сохранят свежесть и вкус.      \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * В этом, и только в этом магазине можно купить европейские товары наивысшего качества под собственной торговой маркой SPAR - соусы, кондитерские изделия, оливковое масло, средства по уходу за собой и многое другое \u0026ndash; по привлекательной  цене.  \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Покупатели обязательно обратят внимание на низкотемпературные витрины финского производства не только благодаря удобной выкладке. Это экологичное и энергоемкое оборудование имеет современную и энергоэффективную конструкцию. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Супермаркет с элементами кулинарного шоу -  что-то необычное для наших торговых точек. SPAR готов удивлять своих покупателей, предлагая им понаблюдать за процессом приготовления пиццы, роллов или булочек, которые тут же можно купить и унести домой. Кстати, Вы можете заказать любимую пиццу или суши и их приготовят прямо при вас! \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Касса самообслуживания, благодаря которой покупателям удастся избежать очередей при оплате, для Европы - не новинка. Но в нашей области такого сервиса еще не было. Терминал  работает по безналичному расчету и умную технику невозможно обмануть \u0026ndash; сработает защита.   \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n \u003C\/p\u003E\r\n\r\n\u003Cp\u003EНаша справка \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E SPAR был основан в 1932 году в Голландии как добровольная сеть бакалейщиков под названием DeSPAR (по первым буквам девиза \u0026laquo;Door Eendrachtig Samenwerken Profiteren Allen Regelmatig\u0026raquo;, что переводится как \u0026laquo;Все выигрывают от сотрудничества\u0026raquo;). Основная его цель была в том, чтобы обеспечить сотрудничество между независимыми оптовыми компаниями и ритейлерами в ответ на появление крупных торговых сетей в Европe. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Слово \u0026laquo;SPAR\u0026raquo; на голландском языке означает \u0026laquo;ель\u0026raquo;, и с самого начала изображение этого дерева стало символом сети. В конце 1940-х годов название DeSPAR было сокращено до SPAR. В течение 1950-х годов SPAR быстро распространялся по Европе. В 1953 году была создана организация SPAR International. Следующие 20 лет SPAR продолжал расширяться в Европе, но самое главное, сеть пришла на новые континенты. С 2000 года SPAR начал работу в крупных развивающихся странах, в России, Китае и Индии, продолжая расширяться в Центральной и Восточной Европе и Африке. \r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cimg src=\u0022\/upload\/medialibrary\/1ae\/1aec2f519bcf65ac10a6f82d9965907e.jpg\u0022 title=\u0022EvroRiteil_tvI.jpg\u0022 border=\u00220\u0022 align=\u0022bottom\u0022 alt=\u0022EvroRiteil_tvI.jpg\u0022 width=\u0022250\u0022 height=\u002235\u0022  \/\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Супермаркет Spar \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Калининград, Сибирякова, 13 \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Ca href=\u0022http:\/\/www.spar-kaliningrad.ru\/\u0022 target=\u0022_blank\u0022 \u003Ewww.spar-kaliningrad.ru\u003C\/a\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n","~DETAIL_TEXT":"\r\n\u003Cp\u003EВ Калининграде открылся первый европейский супермаркет. \r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cb\u003EЕда со вкусом из Европы\u003C\/b\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E 10 июля жители улиц Сибирякова, Горького и микрорайона Сельма с интересом наблюдали за последними приготовлениями перед открытием супермаркета SPAR. Часть калининградцев путешествующих в соседние страны уже знакомы с магазинами SPAR и поэтому с явно с нетерпением ждали открытия. Увиденное калининградцев не разочаровало \u0026ndash; первый в области супермаркет SPAR площадью 680 кв.м предложил покупателям 15000 товаров (продукты питания, напитки, товары по уходу за собой, продукция собственного производства). Первая тысяча покупателей получила подарки, которые пригодятся им во время приготовления еды. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E После торжественного открытия супермаркета гостей праздника пригласили на большое \u0026laquo;Кулинарное путешествие по Европе\u0026raquo;. На огромном экране сцены они наблюдали за виртуозными движениями известных шеф-поваров из Москвы, которые искусно приготовили эклектичное меню: австрийский завтрак, французский обед и английский ужин. Веселое кулинарное шоу вела звезда телеканала \u0026laquo;Еда\u0026raquo; Алена Изюмская. А после шоу было время дегустации, когда гости праздника отдали должное блюдам со вкусом Европы. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Впрочем, чтобы попробовать сделать такие же блюда у себя дома, заинтересовавшимся домохозяйкам не нужно идти далеко - все ингредиенты есть в SPAR. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E - Мне очень понравился магазин, - говорит калининградка Павлина Ольховская. \u0026ndash; Здесь есть свободное место, по залу удобно ходить с продуктовой тележкой и каждый товар - на своем месте, а фрукты такие свежие, будто только из своего сада. Даже фейхоа (смеется). Взяли вот с мужем попробовать, что это за деликатес. А еще купили пиццу прямо из печи \u0026ndash; не удержались от ее ароматного запаха и вида. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Чтобы заслужить высокую оценку покупателей в калининградском SPAR была проделана огромная работа, начавшаяся с капитального ремонта здания. Дизайн, планирование и зонирование торгового зала, выкладка товаров,  логистика \u0026ndash; все соответствует требованиям международной сети SPAR, в которой внимательно следят за соблюдение всех норм и правил. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E - Здесь в Калининграде все самое лучшее \u0026ndash; и ассортимент и качество, - подводит итоги работы партнеров директор по развитию SPAR-International Дэвид Мур. \u0026ndash; В этом прекрасном супермаркете наши клиенты найдут свежесть, выбор, выгоду и отличный сервис!  \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В июле супермаркеты SPAR откроются в Гурьевске и Балтийске, а до конца года в области их будет уже пять. Размер и внешний вид магазинов будет несколько отличаться, но гости каждого SPAR могут рассчитывать на самые свежие продукты (особенно овощи и фрукты, рыбу и мясо) и вкусную \u0026laquo;еду на вынос\u0026raquo;  - продукция кулинарного производства SPAR (пиццу, салаты, блины, изделия из мяса и рыбы, суши, булочки, хлеб). Ее удобно утром взять с собой на работу, а вечером \u0026ndash; для семейного ужина. Особое внимание также уделяется и продуктам повседневного спроса: молоко, хлеб, мясо, яйца, рыба. Все, что необходимо покупателям каждый день. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cb\u003E\r\n    \u003Cbr \/\u003E\r\n  \u003C\/b\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EПокупателям \u0026ndash; все самое лучшее! \u003C\/b\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Супермаркет SPAR удивил покупателей инновационными технологиями и современным оборудованием. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Только здесь покупатели могут увидеть в работе систему орошения. В течение дня каждые 8 минут в воздух над стеллажом с овощами и фруктами выбрасывается распыленный поток воды (около 600 мг), который увлажняет их, оседая, тут же испаряется. После орошения на овощах и фруктах не остается никаких следов или влаги, а они надолго сохранят свежесть и вкус.      \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * В этом, и только в этом магазине можно купить европейские товары наивысшего качества под собственной торговой маркой SPAR - соусы, кондитерские изделия, оливковое масло, средства по уходу за собой и многое другое \u0026ndash; по привлекательной  цене.  \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Покупатели обязательно обратят внимание на низкотемпературные витрины финского производства не только благодаря удобной выкладке. Это экологичное и энергоемкое оборудование имеет современную и энергоэффективную конструкцию. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Супермаркет с элементами кулинарного шоу -  что-то необычное для наших торговых точек. SPAR готов удивлять своих покупателей, предлагая им понаблюдать за процессом приготовления пиццы, роллов или булочек, которые тут же можно купить и унести домой. Кстати, Вы можете заказать любимую пиццу или суши и их приготовят прямо при вас! \u003C\/p\u003E\r\n\r\n\u003Cp\u003E * Касса самообслуживания, благодаря которой покупателям удастся избежать очередей при оплате, для Европы - не новинка. Но в нашей области такого сервиса еще не было. Терминал  работает по безналичному расчету и умную технику невозможно обмануть \u0026ndash; сработает защита.   \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n \u003C\/p\u003E\r\n\r\n\u003Cp\u003EНаша справка \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E SPAR был основан в 1932 году в Голландии как добровольная сеть бакалейщиков под названием DeSPAR (по первым буквам девиза \u0026laquo;Door Eendrachtig Samenwerken Profiteren Allen Regelmatig\u0026raquo;, что переводится как \u0026laquo;Все выигрывают от сотрудничества\u0026raquo;). Основная его цель была в том, чтобы обеспечить сотрудничество между независимыми оптовыми компаниями и ритейлерами в ответ на появление крупных торговых сетей в Европe. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Слово \u0026laquo;SPAR\u0026raquo; на голландском языке означает \u0026laquo;ель\u0026raquo;, и с самого начала изображение этого дерева стало символом сети. В конце 1940-х годов название DeSPAR было сокращено до SPAR. В течение 1950-х годов SPAR быстро распространялся по Европе. В 1953 году была создана организация SPAR International. Следующие 20 лет SPAR продолжал расширяться в Европе, но самое главное, сеть пришла на новые континенты. С 2000 года SPAR начал работу в крупных развивающихся странах, в России, Китае и Индии, продолжая расширяться в Центральной и Восточной Европе и Африке. \r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\r\n  \u003Cbr \/\u003E\r\n\u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Cimg src=\u0022\/upload\/medialibrary\/1ae\/1aec2f519bcf65ac10a6f82d9965907e.jpg\u0022 title=\u0022EvroRiteil_tvI.jpg\u0022 border=\u00220\u0022 align=\u0022bottom\u0022 alt=\u0022EvroRiteil_tvI.jpg\u0022 width=\u0022250\u0022 height=\u002235\u0022  \/\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Супермаркет Spar \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Калининград, Сибирякова, 13 \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003Ca href=\u0022http:\/\/www.spar-kaliningrad.ru\/\u0022 target=\u0022_blank\u0022 \u003Ewww.spar-kaliningrad.ru\u003C\/a\u003E \u003C\/p\u003E\r\n\r\n\u003Cp\u003E \u003C\/p\u003E\r\n","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"В Калининграде открылся первый европейский супермаркет.","~PREVIEW_TEXT":"В Калининграде открылся первый европейский супермаркет.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"377852","TIMESTAMP_X":"01.02.2015 21:47:21","MODULE_ID":"iblock","HEIGHT":"133","WIDTH":"200","FILE_SIZE":"66422","CONTENT_TYPE":"image\/png","SUBDIR":"iblock\/fb1\/fb16d8cf9b75b1a1685381384ad85936","FILE_NAME":"a2927e6f9ec0182c09031ed58a5e9608.png","ORIGINAL_NAME":"_6004142.png","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":null,"VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/fb1\/fb16d8cf9b75b1a1685381384ad85936\/a2927e6f9ec0182c09031ed58a5e9608.png"},"~DETAIL_PICTURE":"377852","ACTIVE_FROM_X":"2014-07-16 16:00:00","~ACTIVE_FROM_X":"2014-07-16 16:00:00","ACTIVE_FROM":"16.07.2014 16:00:00","~ACTIVE_FROM":"16.07.2014 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