Стоимость подписки на региональные газеты выросла от 50 до 300%: обзор RUGRAD.EU

Фото rugrad.eu

{"ID":"676916","~ID":"676916","TAGS":"пресса, подписка, газеты, почта россии, субсидия","~TAGS":"пресса, подписка, газеты, почта россии, субсидия","NAME":"Стоимость подписки на региональные газеты выросла от 50 до 300%: обзор RUGRAD.EU","~NAME":"Стоимость подписки на региональные газеты выросла от 50 до 300%: обзор RUGRAD.EU","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4070","~IBLOCK_SECTION_ID":"4070","DETAIL_TEXT":"\r\n\u003Cp\u003EПравительство РФ перестало дотировать доставку газет и журналов по подписке, об этом еще в конце февраля этого года \u003Ca href=\u0022http:\/\/rbcdaily.ru\/media\/562949990653085\u0022 \u003Eсообщало\u003C\/a\u003E РБК daily. Ежегодно государство выделяло \u0026laquo;Почте России\u0026raquo; на доставку прессы 3 млрд руб., теперь соответствующие услуги оплачивают читатели. С 1 апреля ощутить рост тарифов предстояло и региональным СМИ. Так, стоимость подписки районных газет в области местами увеличилась от 50 до 300%. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E С вопросом произойдёт ли существенная потеря подписчиков и снижение тиражей прессы, мы обратились к заместителю директора по коммерции ФГУП \u0026laquo;Почта России\u0026raquo; по Калининградской области Сергею Николаеву. \u0026laquo;Размер субсидии по региону я вам сказать не могу, они распространялись общей суммой и далее соответственно по количеству объёма, который мы распространяем. Общая субсидия составляла 3 млрд руб., таковая была отменена. Учитывая особенности доставки, она же разная бывает, \u0026ndash; на разные доставочные пункты, участки, она может быть разной. Если говорить о конкретных цифрах, то сегодня доставка дорожает на 25-50%. Потери естественно в количестве подписчиков. Поэтому естественно ситуация для нас, и для вас не очень приятная. И издатели сейчас, которые с нами работают, устраивают сейчас разные акции, чтобы удержать подписчиков. Кроме этого, вы, наверное, знаете, что кроме доставочной корреспонденции, периодики, которую мы доставляем по подписке, газету можно непосредственно получать на почте и до востребования. В этом случае эта как альтернатива людям, кто хочет сэкономить на подписке. Мы понимаем, что для этого нужно прийти на почту и получить, конечно, не каждый это может сделать, инвалиды, пожилые люди, тем не менее, такая возможность есть\u0026raquo;, \u0026ndash; заявил сотрудник управления. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Районным газетам уже приходится жить в новых условиях. Напомним, что всего в муниципалитетах более 30 газет, 22 из которых входит в Ассоциацию муниципальных газет Калининградской области. Их суммарный \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/668028\/\u0022 \u003Eтираж составляет\u003C\/a\u003E 41370 экземпляра. Отметим, что районные газеты являются единственным средством информирования населения на районном уровне. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E О ситуации в своём округе рассказала редактор газеты \u0026laquo;Светловские вести\u0026raquo; Людмила Еремеева: \u0026laquo;Подписная стоимости газеты почем-то у нас подорожала всего на 50%. В прошлом году у нас было 340 руб. за полугодие \u0026ndash; 126 руб. была цена доставки, она уже была высокая. В этом году услуга доставки дошла до 180 руб., мы цену свою не меняли, оставили каталожную 220 руб., и в итоге она у нас выходит 400 руб. \u0026ndash; это минимальная цена, мы уже не поднимаем, потому что для наших пенсионеров эта цифра запредельная. Но у нас самая минимальная цена по сравнению с другими газетами. У некоторых повышение услуг доставки доходит до 300% и достигает 500-600 руб. за полугодие. Сейчас каждая редакция выходит из этой ситуации сама, кто-то отказывается от почты, кто-то будет организовывать свою доставку, но мы посчитали, что это нам невыгодно. Тираж нашей газеты 2,8 тыс. экземпляров. Для нашего маленького города нормальный тираж, каждая третья семья читает газету\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как отметила Людмила Еремеева, вместе с председателем ассоциации муниципальных газет Калининградской области Еленой Буровой главные редакторы уже обращались с проблемой к директору ФГУП \u0026laquo;Почта России\u0026raquo; по Калининградской области Алексею Иванову, но поддержки не отыскали. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Я не буду скрывать, мы поддерживаем муниципальные СМИ, согласно действующему федеральному закону, мы обязаны это делать. Правительство области, мы делаем это на постоянной основе. Сейчас, что я могу сказать, на следующей неделе приглашу к себе руководителя федеральной почты, посмотрим какие у них планы, в чём проблемы и чем мы можем помочь\u0026raquo;, - прокомментировал ситуацию в беседе с корреспондентом RUGRAD.EU губернатор Николай Цуканов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Отметим, что на федеральном уровне некоторых из экспертов отметили, что отказ от государственных дотаций скажется не только на читателях, но и на полиграфистах, распространителях, подписных агентствах и издателях. Из-за подорожания подписки в конечном итоге могут лишиться работы около 1 млн человек. Всего в 2013 году по подписке в России распространялось более 1 млрд экземпляров газет и журналов. В Калининградской области за первое полугодие 2014 года по подписке распространяется 55300 экземпляров печатной продукции. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003Ci\u003E \u003C\/i\u003E\u003C\/p\u003E\r\n \r\n\u003Cp\u003E\u003Ci\u003E Текст \u0026mdash; Дмитрий Сабирин\u003C\/i\u003E\u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003EПравительство РФ перестало дотировать доставку газет и журналов по подписке, об этом еще в конце февраля этого года \u003Ca href=\u0022http:\/\/rbcdaily.ru\/media\/562949990653085\u0022 \u003Eсообщало\u003C\/a\u003E РБК daily. Ежегодно государство выделяло \u0026laquo;Почте России\u0026raquo; на доставку прессы 3 млрд руб., теперь соответствующие услуги оплачивают читатели. С 1 апреля ощутить рост тарифов предстояло и региональным СМИ. Так, стоимость подписки районных газет в области местами увеличилась от 50 до 300%. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E С вопросом произойдёт ли существенная потеря подписчиков и снижение тиражей прессы, мы обратились к заместителю директора по коммерции ФГУП \u0026laquo;Почта России\u0026raquo; по Калининградской области Сергею Николаеву. \u0026laquo;Размер субсидии по региону я вам сказать не могу, они распространялись общей суммой и далее соответственно по количеству объёма, который мы распространяем. Общая субсидия составляла 3 млрд руб., таковая была отменена. Учитывая особенности доставки, она же разная бывает, \u0026ndash; на разные доставочные пункты, участки, она может быть разной. Если говорить о конкретных цифрах, то сегодня доставка дорожает на 25-50%. Потери естественно в количестве подписчиков. Поэтому естественно ситуация для нас, и для вас не очень приятная. И издатели сейчас, которые с нами работают, устраивают сейчас разные акции, чтобы удержать подписчиков. Кроме этого, вы, наверное, знаете, что кроме доставочной корреспонденции, периодики, которую мы доставляем по подписке, газету можно непосредственно получать на почте и до востребования. В этом случае эта как альтернатива людям, кто хочет сэкономить на подписке. Мы понимаем, что для этого нужно прийти на почту и получить, конечно, не каждый это может сделать, инвалиды, пожилые люди, тем не менее, такая возможность есть\u0026raquo;, \u0026ndash; заявил сотрудник управления. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Районным газетам уже приходится жить в новых условиях. Напомним, что всего в муниципалитетах более 30 газет, 22 из которых входит в Ассоциацию муниципальных газет Калининградской области. Их суммарный \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/668028\/\u0022 \u003Eтираж составляет\u003C\/a\u003E 41370 экземпляра. Отметим, что районные газеты являются единственным средством информирования населения на районном уровне. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E О ситуации в своём округе рассказала редактор газеты \u0026laquo;Светловские вести\u0026raquo; Людмила Еремеева: \u0026laquo;Подписная стоимости газеты почем-то у нас подорожала всего на 50%. В прошлом году у нас было 340 руб. за полугодие \u0026ndash; 126 руб. была цена доставки, она уже была высокая. В этом году услуга доставки дошла до 180 руб., мы цену свою не меняли, оставили каталожную 220 руб., и в итоге она у нас выходит 400 руб. \u0026ndash; это минимальная цена, мы уже не поднимаем, потому что для наших пенсионеров эта цифра запредельная. Но у нас самая минимальная цена по сравнению с другими газетами. У некоторых повышение услуг доставки доходит до 300% и достигает 500-600 руб. за полугодие. Сейчас каждая редакция выходит из этой ситуации сама, кто-то отказывается от почты, кто-то будет организовывать свою доставку, но мы посчитали, что это нам невыгодно. Тираж нашей газеты 2,8 тыс. экземпляров. Для нашего маленького города нормальный тираж, каждая третья семья читает газету\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как отметила Людмила Еремеева, вместе с председателем ассоциации муниципальных газет Калининградской области Еленой Буровой главные редакторы уже обращались с проблемой к директору ФГУП \u0026laquo;Почта России\u0026raquo; по Калининградской области Алексею Иванову, но поддержки не отыскали. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Я не буду скрывать, мы поддерживаем муниципальные СМИ, согласно действующему федеральному закону, мы обязаны это делать. Правительство области, мы делаем это на постоянной основе. Сейчас, что я могу сказать, на следующей неделе приглашу к себе руководителя федеральной почты, посмотрим какие у них планы, в чём проблемы и чем мы можем помочь\u0026raquo;, - прокомментировал ситуацию в беседе с корреспондентом RUGRAD.EU губернатор Николай Цуканов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Отметим, что на федеральном уровне некоторых из экспертов отметили, что отказ от государственных дотаций скажется не только на читателях, но и на полиграфистах, распространителях, подписных агентствах и издателях. Из-за подорожания подписки в конечном итоге могут лишиться работы около 1 млн человек. Всего в 2013 году по подписке в России распространялось более 1 млрд экземпляров газет и журналов. 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