«Калининград вне тенденций»: В 2013 году в Калининграде росли продажи даже «Лады-Ларгус»

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{"ID":"652580","~ID":"652580","TAGS":"продажи автомобилей, статистика, дилерские центры, калининград","~TAGS":"продажи автомобилей, статистика, дилерские центры, калининград","NAME":"«Калининград вне тенденций»: В 2013 году в Калининграде росли продажи даже «Лады-Ларгус»","~NAME":"«Калининград вне тенденций»: В 2013 году в Калининграде росли продажи даже «Лады-Ларгус»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\r\n\u003Cp\u003E\u0026laquo;В России нет культуры приобретения хороших и дорогих автомобилей\u0026raquo;, - так в режиме офф-рекорд объясняет обнаруженное аналитиками падение продаж директор одного из крупных автосалонов Калининграда. Аналогичное мнение высказывают и другие дилеры региона. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По данным PricewaterhouseCoopers (PwC), в 2013 году продажи новых авто в России в количественном отношении упали на 5,5%. Калининградская область, согласно данным статистики, из общей тенденции выбивается. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как следует из аналитики, представленной комитетом автопроизводителей Ассоциации европейского бизнеса (АЕБ), падение спроса на автомобили в Калининграде в 2013 году замечено не было. Продажи автомобилей всех марок у дилеров региона увеличились. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Наибольший рост продаж зафиксирован у Hyundai (+13%) и у Renault (+9,6%). Несмотря на славу \u0026laquo;самого \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/636886\/\u0022 \u003Eнепатриотичного\u003C\/a\u003E\u0026raquo; в выборе автомобилей региона, жители области продемонстрировали интерес и к продукции отечественного автопрома. Директор ОАО \u0026laquo;Лада-Сервис\u0026raquo; Павел Корчагин связывает это с тем, что в 2013 году стандартный модельный ряд был обновлен за счет поступления в продажу моделей Лада-Ларгус, производимых Автовазом совместно с Renault, которые реализуются по цене ниже других моделей \u0026laquo;французов\u0026raquo;. Рост продаж Лады в регионе в 2013 году составил 3,2%, было реализовано 237 новых машин. Тем не менее, отмечает Корчагин, калининградский филиал \u0026laquo;Лады\u0026raquo; по прибыли не вышел на уровень рентабельности и остается для АвтоВАЗа дотационным. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Дилерский центр \u0026laquo;Автомобильный дом\u0026raquo;, реализующий Volkswagen, изменения объемов продаж не заметил. Ежемесячные продажи составляли порядка 45 автомобилей, причем предпочтения клиенты отдавали \u0026laquo;бюджетным\u0026raquo; авто \u0026laquo;Поло-Седан\u0026raquo; и кроссоверам \u0026laquo;Тигуан\u0026raquo;. Согласно предоставленным руководителем отдела продаж Евгением Григорьевым данным, в течение года было продано 900 новых автомобилей. Что касается реализации автомобилей с пробегом, то такой статистикой дилер не располагает, хотя он и принимает участие в программе обмена подержанных машин на новые с учетом стоимости старого автомобиля. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E О статистке трейд-ина с неохотой говорят и в дилерском центре \u0026laquo;КIA\u0026raquo; - в 2013 году эта схема применялась в Калининграде впервые, поэтому фиксировать рост продаж этой категории авто бессмысленно. Они просто есть, говорит Илья Фишкин - директор ДЦ \u0026laquo;До-Кар\u0026raquo;. Что касается новых \u0026laquo;KIA\u0026raquo;, производимых преимущественно на \u0026laquo;Автоторе\u0026raquo;, то их продажи в области, по данным АЕБ, выросли на 7,9%. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Автомобили \u0026laquo;Ауди\u0026raquo; в 2013 году не показали стагнации, продажи в этом сегменте остались на уровне 2012 года. В то же время в целом в России зафиксирован даже рост продаж на 7,9% на фоне общего снижения спроса. Во всех субъектах клиентам, по данным открытой \u003Ca href=\u0022http:\/\/www.audi.ru\/ru\/brand\/ru\/tools\/news\/pool\/2014\/01\/audi_historical_record.print.html\u0022 \u003Eстатистики\u003C\/a\u003E, было передано 36 150 автомобилей. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как отмечает агентство экономической информации \u0026laquo;Прайм\u0026raquo;, в 2014 году на фоне падения рубля объемы продаж новых автомобилей \u003Ca href=\u0022http:\/\/1prime.ru\/Financial_market\/20140128\/776500817.html\u0022 \u003Eпродолжат\u003C\/a\u003E падение, а в связи с ослаблением национальной валюты ожидается повышение цен на иномарки у дилеров. Оптимистичные настроения связывают только с программой льготного автокредитования. В ней принимают участие практически все официальные дилеры автомобилей в Калининграде. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003E\u0026laquo;В России нет культуры приобретения хороших и дорогих автомобилей\u0026raquo;, - так в режиме офф-рекорд объясняет обнаруженное аналитиками падение продаж директор одного из крупных автосалонов Калининграда. Аналогичное мнение высказывают и другие дилеры региона. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По данным PricewaterhouseCoopers (PwC), в 2013 году продажи новых авто в России в количественном отношении упали на 5,5%. Калининградская область, согласно данным статистики, из общей тенденции выбивается. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как следует из аналитики, представленной комитетом автопроизводителей Ассоциации европейского бизнеса (АЕБ), падение спроса на автомобили в Калининграде в 2013 году замечено не было. Продажи автомобилей всех марок у дилеров региона увеличились. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Наибольший рост продаж зафиксирован у Hyundai (+13%) и у Renault (+9,6%). Несмотря на славу \u0026laquo;самого \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/636886\/\u0022 \u003Eнепатриотичного\u003C\/a\u003E\u0026raquo; в выборе автомобилей региона, жители области продемонстрировали интерес и к продукции отечественного автопрома. Директор ОАО \u0026laquo;Лада-Сервис\u0026raquo; Павел Корчагин связывает это с тем, что в 2013 году стандартный модельный ряд был обновлен за счет поступления в продажу моделей Лада-Ларгус, производимых Автовазом совместно с Renault, которые реализуются по цене ниже других моделей \u0026laquo;французов\u0026raquo;. Рост продаж Лады в регионе в 2013 году составил 3,2%, было реализовано 237 новых машин. Тем не менее, отмечает Корчагин, калининградский филиал \u0026laquo;Лады\u0026raquo; по прибыли не вышел на уровень рентабельности и остается для АвтоВАЗа дотационным. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Дилерский центр \u0026laquo;Автомобильный дом\u0026raquo;, реализующий Volkswagen, изменения объемов продаж не заметил. Ежемесячные продажи составляли порядка 45 автомобилей, причем предпочтения клиенты отдавали \u0026laquo;бюджетным\u0026raquo; авто \u0026laquo;Поло-Седан\u0026raquo; и кроссоверам \u0026laquo;Тигуан\u0026raquo;. Согласно предоставленным руководителем отдела продаж Евгением Григорьевым данным, в течение года было продано 900 новых автомобилей. Что касается реализации автомобилей с пробегом, то такой статистикой дилер не располагает, хотя он и принимает участие в программе обмена подержанных машин на новые с учетом стоимости старого автомобиля. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E О статистке трейд-ина с неохотой говорят и в дилерском центре \u0026laquo;КIA\u0026raquo; - в 2013 году эта схема применялась в Калининграде впервые, поэтому фиксировать рост продаж этой категории авто бессмысленно. Они просто есть, говорит Илья Фишкин - директор ДЦ \u0026laquo;До-Кар\u0026raquo;. Что касается новых \u0026laquo;KIA\u0026raquo;, производимых преимущественно на \u0026laquo;Автоторе\u0026raquo;, то их продажи в области, по данным АЕБ, выросли на 7,9%. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Автомобили \u0026laquo;Ауди\u0026raquo; в 2013 году не показали стагнации, продажи в этом сегменте остались на уровне 2012 года. В то же время в целом в России зафиксирован даже рост продаж на 7,9% на фоне общего снижения спроса. Во всех субъектах клиентам, по данным открытой \u003Ca href=\u0022http:\/\/www.audi.ru\/ru\/brand\/ru\/tools\/news\/pool\/2014\/01\/audi_historical_record.print.html\u0022 \u003Eстатистики\u003C\/a\u003E, было передано 36 150 автомобилей. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как отмечает агентство экономической информации \u0026laquo;Прайм\u0026raquo;, в 2014 году на фоне падения рубля объемы продаж новых автомобилей \u003Ca href=\u0022http:\/\/1prime.ru\/Financial_market\/20140128\/776500817.html\u0022 \u003Eпродолжат\u003C\/a\u003E падение, а в связи с ослаблением национальной валюты ожидается повышение цен на иномарки у дилеров. Оптимистичные настроения связывают только с программой льготного автокредитования. 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