«Очень модно в Китае» и 7 млн туристов в год: в правительстве подготовили новую инвестиционную стратегию региона

Фото rugrad.eu

{"ID":"636547","~ID":"636547","TAGS":"инвестиционная стратегия, туризм, ювелирный кластер, янтарь, калининградская область","~TAGS":"инвестиционная стратегия, туризм, ювелирный кластер, янтарь, калининградская область","NAME":"«Очень модно в Китае» и 7 млн туристов в год: в правительстве подготовили новую инвестиционную стратегию региона ","~NAME":"«Очень модно в Китае» и 7 млн туристов в год: в правительстве подготовили новую инвестиционную стратегию региона ","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\r\n\u003Cp\u003E\u003C\/p\u003E\r\n \r\n\u003Cp\u003EПравительство области опубликовало на своем сайте проект новой инвестиционной стратегии региона. Как следует из текста документа, власти уверены, что значительный потенциал роста в периоде до 2020 года есть в промышленности и услугах. Но одной из ведущих сил роста называется туризм. При выполнении всех мероприятий, описанных в стратегии, эта отрасль должна приносить области 110 млрд руб. ВВП в ценах 2020 года. Примечательно, что при этом авторы документа \u0026ndash; специалисты министерства экономики, которым руководит Анастасия Кузнецова \u0026ndash; рассчитывают, что область всё же будет принимать ежегодно 7 млн туристов. Напомним ранее, министр туризма Марина Агеева отказывалась признавать эту цифру как \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/628056\/?sphrase_id=490484\u0022 \u003Eреальный \u003C\/a\u003Eцелевой показатель развития отрасли\u003C\/p\u003E\r\n \r\n\u003Cp\u003EОтметим, что в тесной связи с туризмом авторы рассматривают, в частности, ювелирную отрасль. Так зарегистрированный в 2010 году рост расходов туристов на покупки на 26% расценивается авторами документа как подтверждение того, что ювелирный кластер может выступать одним из основных \u0026laquo;возможных драйверов роста Калининградской области\u0026raquo;. Создание ювелирного кластера планируется провести в два этапа, при этом второй наступает уже в 2014 году. В ближайшие шесть лет, в соответствии со стратегией, в регионе будет создан ювелирный кластер по производству изделий не только из янтаря \u0026ndash; эта цель должна быть достигнута до конца первого периода, то есть, до конца 2013 года \u0026ndash; но \u0026laquo;на основе различных драгоценных камней и металлов\u0026raquo;. В ближайшие годы власти региона рассчитывают увидеть ежегодный 5% рост ювелирной отрасли. За это время стоимость янтаря в составе ювелирных изделий планируется повысить путем проведения маркетинговой компании, на которую, вероятно, потребуются деньги из федерального бюджета. Министерство экономики предлагает четыре образа восприятия янтаря для проведения кампании для расширения рынков сбыта. \u003C\/p\u003E\r\n \r\n\u003Cp\u003EДва из них ориентированы на российского покупателя \u0026ndash; \u0026laquo;Из Калининграда с любовью\u0026raquo; и \u0026laquo;Новая доступная мода\u0026raquo;. Образ \u0026laquo;Очень модно в Китае\u0026raquo; подчеркивает заинтересованность властей региона в выходе на рынок Юго-Восточной Азии \u0026ndash;в настоящее время предприниматели из Китая неофициально называются в числе самых заинтересованных приобретателей янтаря в Калининградской области. Еще один целевой образ \u0026laquo;Мировая мода\u0026raquo; должен позиционировать изделия из янтаря в секторе \u0026laquo;премиум\u0026raquo;. Для этого власти региона рассчитывают на проведение мерчандайзинга на высоком уровне и на нахождение \u0026laquo;посла бренда на уровне топ-модели\u0026raquo;. Как следует из текста инвестиционной стратегии, финансирование создания янтарного кластера должно начаться только с 2015 года. Для реализации проекта в рамках мероприятий инвестиционной стратегии министерство экономики обосновывает всего 937 тыс. руб. в период с 2015 по 2017 год включительно.\u003C\/p\u003E\r\n \r\n\u003Cp\u003EОбоснованные средства на туристскую отрасль гораздо выше. Только на мероприятия по созданию регионального тематического парка, \u0026quot;равного которому не будет в Восточной Европе\u0026quot; и который, по замыслу властей, станет \u0026laquo;якорным проектом\u0026raquo; и источником генерации базового туристического потока, запланировано 31,8 млн руб. Туристический поток к 2020 году должен формироваться из российских туристов \u0026ndash; около 5 млн или 10% от всех внутренних российских турпоездок в год. Еще порядка 2 млн туристов власти рассчитывают получить, завоевав \u0026laquo;справедливую долю потока балтийского туризма со стороны европейцев\u0026raquo;. Отметим, что в 2012 году регион посетили 500 тыс. туристов, а ежегодный прирост потока минтуризма \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/586572\/\u0022 \u003Eоценивал \u003C\/a\u003Eв 7-10%.\u003C\/p\u003E\r\n \r\n\u003Cp\u003E  \u003C\/p\u003E\r\n \r\n\u003Cp\u003E\u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003E\u003C\/p\u003E\r\n \r\n\u003Cp\u003EПравительство области опубликовало на своем сайте проект новой инвестиционной стратегии региона. Как следует из текста документа, власти уверены, что значительный потенциал роста в периоде до 2020 года есть в промышленности и услугах. Но одной из ведущих сил роста называется туризм. При выполнении всех мероприятий, описанных в стратегии, эта отрасль должна приносить области 110 млрд руб. ВВП в ценах 2020 года. Примечательно, что при этом авторы документа \u0026ndash; специалисты министерства экономики, которым руководит Анастасия Кузнецова \u0026ndash; рассчитывают, что область всё же будет принимать ежегодно 7 млн туристов. Напомним ранее, министр туризма Марина Агеева отказывалась признавать эту цифру как \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/628056\/?sphrase_id=490484\u0022 \u003Eреальный \u003C\/a\u003Eцелевой показатель развития отрасли\u003C\/p\u003E\r\n \r\n\u003Cp\u003EОтметим, что в тесной связи с туризмом авторы рассматривают, в частности, ювелирную отрасль. Так зарегистрированный в 2010 году рост расходов туристов на покупки на 26% расценивается авторами документа как подтверждение того, что ювелирный кластер может выступать одним из основных \u0026laquo;возможных драйверов роста Калининградской области\u0026raquo;. Создание ювелирного кластера планируется провести в два этапа, при этом второй наступает уже в 2014 году. В ближайшие шесть лет, в соответствии со стратегией, в регионе будет создан ювелирный кластер по производству изделий не только из янтаря \u0026ndash; эта цель должна быть достигнута до конца первого периода, то есть, до конца 2013 года \u0026ndash; но \u0026laquo;на основе различных драгоценных камней и металлов\u0026raquo;. В ближайшие годы власти региона рассчитывают увидеть ежегодный 5% рост ювелирной отрасли. За это время стоимость янтаря в составе ювелирных изделий планируется повысить путем проведения маркетинговой компании, на которую, вероятно, потребуются деньги из федерального бюджета. Министерство экономики предлагает четыре образа восприятия янтаря для проведения кампании для расширения рынков сбыта. \u003C\/p\u003E\r\n \r\n\u003Cp\u003EДва из них ориентированы на российского покупателя \u0026ndash; \u0026laquo;Из Калининграда с любовью\u0026raquo; и \u0026laquo;Новая доступная мода\u0026raquo;. Образ \u0026laquo;Очень модно в Китае\u0026raquo; подчеркивает заинтересованность властей региона в выходе на рынок Юго-Восточной Азии \u0026ndash;в настоящее время предприниматели из Китая неофициально называются в числе самых заинтересованных приобретателей янтаря в Калининградской области. Еще один целевой образ \u0026laquo;Мировая мода\u0026raquo; должен позиционировать изделия из янтаря в секторе \u0026laquo;премиум\u0026raquo;. Для этого власти региона рассчитывают на проведение мерчандайзинга на высоком уровне и на нахождение \u0026laquo;посла бренда на уровне топ-модели\u0026raquo;. Как следует из текста инвестиционной стратегии, финансирование создания янтарного кластера должно начаться только с 2015 года. Для реализации проекта в рамках мероприятий инвестиционной стратегии министерство экономики обосновывает всего 937 тыс. руб. в период с 2015 по 2017 год включительно.\u003C\/p\u003E\r\n \r\n\u003Cp\u003EОбоснованные средства на туристскую отрасль гораздо выше. 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