Структура «Западной прессы» получит 2,8 млн руб. на пиар Балтийской АЭС

Фото rugrad.eu

{"ID":"612536","~ID":"612536","TAGS":"медиа, госзакупки, балтийская аэс","~TAGS":"медиа, госзакупки, балтийская аэс","NAME":"Структура «Западной прессы» получит 2,8 млн руб. на пиар Балтийской АЭС","~NAME":"Структура «Западной прессы» получит 2,8 млн руб. на пиар Балтийской АЭС","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\r\n\u003Cp\u003EКомпания \u0026laquo;Стартап\u0026raquo;, издающая журналы \u0026laquo;Королевские ворота\u0026raquo; и \u0026laquo;Балтийский Бродвей\u0026raquo; и входящая в \u0026laquo;Западную прессу\u0026raquo;, получила право оказывать информационную поддержку Балтийской АЭС. Согласно итоговому протоколу, опубликованному на сайте госзакупок, заказчиком выступает ОАО \u0026laquo;Концерн Росэнергоатом\u0026raquo;. Начальная цена контракта была заявлена в 3,4 млн руб. вместе с НДС, а для участников на упрощенной системе налогообложения - в 2,8 млн руб.; именно таким участником стало победившее ООО \u0026laquo;Стартап\u0026raquo;. При этом конкурент компании, ИП Самойленко из Черняховска, был готов оказывать информационные услуги за 2,84 млн руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как говорится в техническом задании, подрядчик должен будет до конца 2013 года обеспечить максимально полное информирование общественности о реализации проекта строительства Балтийской АЭС в Калининградской области и реализации других проектов в странах Балтийского региона. Также нужно будет продвигать идею \u0026laquo;экологической привлекательности атомной энергетики и экономической эффективности реализации проекта строительства Балтийской АЭС\u0026raquo;. Подрядчик обязан организовать маркетинго-аналитическую деятельность по выбору рейтинговых информационных площадок для размещения информационных материалов о деятельности строящейся Балтийской АЭС. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По сути, будут охвачены все информационные каналы: телевидение, газеты, интернет, радио. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В частности, в эфире ГТРК \u0026laquo;Калининград\u0026raquo;, НТРК \u0026laquo;Каскад\u0026raquo; появятся 18 полутораминутных сюжетов в ежедневных выпусках новостей. Также в эфире ГТРК \u0026laquo;Калининград\u0026raquo; должны выходить специальные репортажи (не менее 6 материалов) о деятельности филиала \u0026laquo;Росэнергоатома\u0026raquo; с обязательными комментариями его представителей. На этом же канале будет транслироваться тематическая программа в жанре \u0026laquo;Интервью в студии\u0026raquo;, выйдут четыре выпуска \u0026laquo;сложной тематической информационно-аналитической программы с выездными съемками\u0026raquo; хронометражем не менее 12 минут. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Еще не менее 90 информационных материалов появятся в региональных и муниципальных газетах \u0026laquo;Калининградская Правда\u0026raquo;, \u0026laquo;Комсомольская Правда\u0026raquo;, \u0026laquo;Хроники Амбера\u0026raquo;, \u0026laquo;Вестник\u0026raquo; (Советск), \u0026laquo;Неманские Вести\u0026raquo;, \u0026laquo;Тильзитская Волна\u0026raquo;, \u0026laquo;Красное Знамя\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E 6 \u0026laquo;информационно-имиджевых материалов\u0026raquo; выйдут в журнале \u0026laquo;Королевские Ворота\u0026raquo; и один \u0026mdash; объёмом не менее 1\/2 полосы \u0026mdash;в региональной вкладке федеральной \u0026laquo;Российской Газеты\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E 9 материалов опубликуют на сайте \u0026laquo;Klops.ru\u0026raquo;, принадлежащем \u0026laquo;Западной прессе\u0026raquo;, еще 12 - на лентах информационных агентств \u0026laquo;BNS.lt\u0026raquo; (Литва) и \u0026laquo;PAP.pl\u0026raquo; (Польша). Также контрактом предусмотрено создание и продвижение информационных площадок филиала \u0026laquo;Росэнергоатома\u0026raquo; на платформах Facebook, \u0026quot;В контакте\u0026quot;, Youtube. Информация о Балтийской АЭС будет крутиться в эфире двух радиостанций \u0026laquo;Бизнес FM\u0026raquo; (\u0026laquo;Западная пресса\u0026raquo;) и \u0026laquo;Балтик Плюс\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, структуре \u0026laquo;Западной прессы\u0026raquo; понадобилось три попытки, чтобы получить контракт. В \u003Ca href=\u0022http:\/\/zakupki.rosatom.ru\/1302270930003 \u0022 \u003Eпервый\u003C\/a\u003E раз \u0026laquo;Стартап\u0026raquo; оказалась единственной компанией-участником тендера, а при \u003Ca href=\u0022http:\/\/zakupki.rosatom.ru\/1305060930013\u0022 \u003Eвторой попытке\u003C\/a\u003E в документах участников были найдены нарушения. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003EКомпания \u0026laquo;Стартап\u0026raquo;, издающая журналы \u0026laquo;Королевские ворота\u0026raquo; и \u0026laquo;Балтийский Бродвей\u0026raquo; и входящая в \u0026laquo;Западную прессу\u0026raquo;, получила право оказывать информационную поддержку Балтийской АЭС. Согласно итоговому протоколу, опубликованному на сайте госзакупок, заказчиком выступает ОАО \u0026laquo;Концерн Росэнергоатом\u0026raquo;. Начальная цена контракта была заявлена в 3,4 млн руб. вместе с НДС, а для участников на упрощенной системе налогообложения - в 2,8 млн руб.; именно таким участником стало победившее ООО \u0026laquo;Стартап\u0026raquo;. При этом конкурент компании, ИП Самойленко из Черняховска, был готов оказывать информационные услуги за 2,84 млн руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Как говорится в техническом задании, подрядчик должен будет до конца 2013 года обеспечить максимально полное информирование общественности о реализации проекта строительства Балтийской АЭС в Калининградской области и реализации других проектов в странах Балтийского региона. Также нужно будет продвигать идею \u0026laquo;экологической привлекательности атомной энергетики и экономической эффективности реализации проекта строительства Балтийской АЭС\u0026raquo;. Подрядчик обязан организовать маркетинго-аналитическую деятельность по выбору рейтинговых информационных площадок для размещения информационных материалов о деятельности строящейся Балтийской АЭС. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По сути, будут охвачены все информационные каналы: телевидение, газеты, интернет, радио. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В частности, в эфире ГТРК \u0026laquo;Калининград\u0026raquo;, НТРК \u0026laquo;Каскад\u0026raquo; появятся 18 полутораминутных сюжетов в ежедневных выпусках новостей. Также в эфире ГТРК \u0026laquo;Калининград\u0026raquo; должны выходить специальные репортажи (не менее 6 материалов) о деятельности филиала \u0026laquo;Росэнергоатома\u0026raquo; с обязательными комментариями его представителей. На этом же канале будет транслироваться тематическая программа в жанре \u0026laquo;Интервью в студии\u0026raquo;, выйдут четыре выпуска \u0026laquo;сложной тематической информационно-аналитической программы с выездными съемками\u0026raquo; хронометражем не менее 12 минут. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Еще не менее 90 информационных материалов появятся в региональных и муниципальных газетах \u0026laquo;Калининградская Правда\u0026raquo;, \u0026laquo;Комсомольская Правда\u0026raquo;, \u0026laquo;Хроники Амбера\u0026raquo;, \u0026laquo;Вестник\u0026raquo; (Советск), \u0026laquo;Неманские Вести\u0026raquo;, \u0026laquo;Тильзитская Волна\u0026raquo;, \u0026laquo;Красное Знамя\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E 6 \u0026laquo;информационно-имиджевых материалов\u0026raquo; выйдут в журнале \u0026laquo;Королевские Ворота\u0026raquo; и один \u0026mdash; объёмом не менее 1\/2 полосы \u0026mdash;в региональной вкладке федеральной \u0026laquo;Российской Газеты\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E 9 материалов опубликуют на сайте \u0026laquo;Klops.ru\u0026raquo;, принадлежащем \u0026laquo;Западной прессе\u0026raquo;, еще 12 - на лентах информационных агентств \u0026laquo;BNS.lt\u0026raquo; (Литва) и \u0026laquo;PAP.pl\u0026raquo; (Польша). Также контрактом предусмотрено создание и продвижение информационных площадок филиала \u0026laquo;Росэнергоатома\u0026raquo; на платформах Facebook, \u0026quot;В контакте\u0026quot;, Youtube. Информация о Балтийской АЭС будет крутиться в эфире двух радиостанций \u0026laquo;Бизнес FM\u0026raquo; (\u0026laquo;Западная пресса\u0026raquo;) и \u0026laquo;Балтик Плюс\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, структуре \u0026laquo;Западной прессы\u0026raquo; понадобилось три попытки, чтобы получить контракт. В \u003Ca href=\u0022http:\/\/zakupki.rosatom.ru\/1302270930003 \u0022 \u003Eпервый\u003C\/a\u003E раз \u0026laquo;Стартап\u0026raquo; оказалась единственной компанией-участником тендера, а при \u003Ca href=\u0022http:\/\/zakupki.rosatom.ru\/1305060930013\u0022 \u003Eвторой попытке\u003C\/a\u003E в документах участников были найдены нарушения. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u003C\/p\u003E\r\n ","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"ООО «Стартап» будет продвигать в медиа идею «экологической привлекательности атомной энергетики» и экономической эффективности строительства АЭС.","~PREVIEW_TEXT":"ООО «Стартап» будет продвигать в медиа идею «экологической привлекательности атомной энергетики» и экономической эффективности строительства АЭС.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"328622","TIMESTAMP_X":"01.02.2015 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