Областное правительство заплатит калининградским телеканалам 27 млн руб.

Фото rugrad.eu

{"ID":"589447","~ID":"589447","TAGS":"телевидение, СМИ, PR, бюджет, региональное правительство","~TAGS":"телевидение, СМИ, PR, бюджет, региональное правительство","NAME":"Областное правительство заплатит калининградским телеканалам 27 млн руб.","~NAME":"Областное правительство заплатит калининградским телеканалам 27 млн руб.","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4068","~IBLOCK_SECTION_ID":"4068","DETAIL_TEXT":"\r\n\u003Cp\u003EПодведены итоги торгов по размещению телевизионных материалов о деятельности регионального правительства на калининградских телеканалах. Соответствующий конкурс включал в себя 4 лота на общую сумму в 30 млн руб. и был признан не состоявшимся, так как на каждый из лотов было подано по одной заявке. Однако в рамках действующего законодательства воспользовались возможностью заключить договоры с единственными участниками торгов по каждому из лотов. В результате 3 телеканала за средства областного бюджета изготовят материалы, направленные на информирование граждан о решении вопросов, связанных с социально-экономическим развитием региона. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Так ГТРК \u0026laquo;Калининград\u0026raquo; получит 14 млн руб. за изготовление 275 телесюжетов хронометражом не менее 1,5 минут в ежедневных выпусках новостей. В еженедельных новостях также должны появиться не менее 35 телесюжетов длительностью не менее 3 минут. Также нужно будет снять сразу четыре разных информационно-аналитических программы хронометражом 8, 12, 24 и 35 минут (всего 55 выпусков) и 30-минутное ток-шоу (23 выпуска). Все передачи будут выходить по будням в вечерний прайм-тайм. Кроме того, должны быть сняты три рекламных ролика, которые будут крутиться на телеканале в общей сложности 388 раз. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E НТРК \u0026laquo;Каскад\u0026raquo; сможет рассчитывать на 12,5 млн руб., которые пойдут на размещение 450 телесюжетов общим хронометражом более 16 часов. Также нужно снять 20 выпусков информационно-публицистической программы и 10 дискуссионных передач с участием губернатора Николая Цуканова и министров регионального правительства. 500 тыс. руб. за размещение 86 телесюжетов получит \u0026laquo;Первый городской канал\u0026raquo;. Все программы будут выходить на региональном телевидении до конца 2013 года. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Отметим, что не нашлось претендентов на участие в конкурсе по лоту на 3 млн руб., предполагающему размещение 100 телесюжетов, 6 тематических (по 20 минут каждая) и 10 дискуссионных (по 30 минут) программ с участием губернатора и министров. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, что региональной целевой программой \u0026laquo;Развитие культуры Калининградской области на 2007-2013 годы\u0026raquo; на 2013 год в бюджете на финансирование СМИ \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/567954\/\u0022 \u003Eпредусмотрено\u003C\/a\u003E 49 млн руб. Примечательно, что в прошлые годы суммы на финансирование СМИ были несколько скромнее: 22,7 млн руб. в 2009 году; 32,35 млн руб. в 2010 году; 36 млн руб. в 2011 году; 30,7 млн руб. в 2012 году. \u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003EПодведены итоги торгов по размещению телевизионных материалов о деятельности регионального правительства на калининградских телеканалах. Соответствующий конкурс включал в себя 4 лота на общую сумму в 30 млн руб. и был признан не состоявшимся, так как на каждый из лотов было подано по одной заявке. Однако в рамках действующего законодательства воспользовались возможностью заключить договоры с единственными участниками торгов по каждому из лотов. В результате 3 телеканала за средства областного бюджета изготовят материалы, направленные на информирование граждан о решении вопросов, связанных с социально-экономическим развитием региона. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Так ГТРК \u0026laquo;Калининград\u0026raquo; получит 14 млн руб. за изготовление 275 телесюжетов хронометражом не менее 1,5 минут в ежедневных выпусках новостей. В еженедельных новостях также должны появиться не менее 35 телесюжетов длительностью не менее 3 минут. Также нужно будет снять сразу четыре разных информационно-аналитических программы хронометражом 8, 12, 24 и 35 минут (всего 55 выпусков) и 30-минутное ток-шоу (23 выпуска). Все передачи будут выходить по будням в вечерний прайм-тайм. Кроме того, должны быть сняты три рекламных ролика, которые будут крутиться на телеканале в общей сложности 388 раз. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E НТРК \u0026laquo;Каскад\u0026raquo; сможет рассчитывать на 12,5 млн руб., которые пойдут на размещение 450 телесюжетов общим хронометражом более 16 часов. Также нужно снять 20 выпусков информационно-публицистической программы и 10 дискуссионных передач с участием губернатора Николая Цуканова и министров регионального правительства. 500 тыс. руб. за размещение 86 телесюжетов получит \u0026laquo;Первый городской канал\u0026raquo;. Все программы будут выходить на региональном телевидении до конца 2013 года. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Отметим, что не нашлось претендентов на участие в конкурсе по лоту на 3 млн руб., предполагающему размещение 100 телесюжетов, 6 тематических (по 20 минут каждая) и 10 дискуссионных (по 30 минут) программ с участием губернатора и министров. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, что региональной целевой программой \u0026laquo;Развитие культуры Калининградской области на 2007-2013 годы\u0026raquo; на 2013 год в бюджете на финансирование СМИ \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/567954\/\u0022 \u003Eпредусмотрено\u003C\/a\u003E 49 млн руб. Примечательно, что в прошлые годы суммы на финансирование СМИ были несколько скромнее: 22,7 млн руб. в 2009 году; 32,35 млн руб. в 2010 году; 36 млн руб. в 2011 году; 30,7 млн руб. в 2012 году. \u003C\/p\u003E\r\n ","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Больше всего получит ГТРК «Калининград» - 14 млн руб., немногим меньше — НТРК «Каскад» - 12,5 млн руб.","~PREVIEW_TEXT":"Больше всего получит ГТРК «Калининград» - 14 млн руб., немногим меньше — НТРК «Каскад» - 12,5 млн руб.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"313033","TIMESTAMP_X":"01.02.2015 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