Балтийская АЭС намерена потратить на пиар в Литве, Польше и Калининграде 2,5 млн руб.

Фото gov39.ru

{"ID":"583013","~ID":"583013","TAGS":"балтийская аэс, торги, СМИ, западная пресса","~TAGS":"балтийская аэс, торги, СМИ, западная пресса","NAME":"Балтийская АЭС намерена потратить на пиар в Литве, Польше и Калининграде 2,5 млн руб.","~NAME":"Балтийская АЭС намерена потратить на пиар в Литве, Польше и Калининграде 2,5 млн руб.","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\r\n\u003Cp\u003EДирекция строящейся Балтийской атомной станции провела открытый запрос цен на право заключения договора по подготовке и размещению информационных материалов о строительстве Балтийской АЭС в СМИ. Торги были признаны несостоявшимися из-за того, что на них заявился всего один участник \u0026ndash; ООО \u0026laquo;Стартап\u0026raquo;, входящий в медиахолдинг \u0026laquo;Западная пресса\u0026raquo; внештатного советника Николая Цуканова по СМИ Марины Васильевой. ООО \u0026laquo;Стартап\u0026raquo; является издателем двух журналов медиахолдинга \u0026ndash; \u0026laquo;Балтийский бродвей\u0026raquo; и \u0026laquo;Королевские ворота\u0026raquo;. Последний, кстати, накануне участия в торгах признал руководителя дирекции строящейся Балтийской АЭС Евгения Власенко \u0026laquo;Человеком года-2012\u0026raquo;. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Примечательно, что нынешний руководитель Центра общественной информации Дирекции строящейся БАЭС Инна Морева еще недавно была подчиненной Васильевой в правительстве Николая Цуканова: в то время как Марина Васильева работала штатным советником губернатора по СМИ, Морева возглавляла пресс-службу правительства. Но еще больше любопытно, что конкурсная комиссия не стала заключать контракт с ООО \u0026laquo;Стартап\u0026raquo; на правах \u0026laquo;единственного участника\u0026raquo;, подавшего заявку, а решила провести повторные торги в надежде на то, что в них появится конкурент. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В охват желаемого руководством БАЭС пиара должна попасть не только Калининградская область, но и соседние Литва и Польша. Цель \u0026ndash; максимально полное информирование общественности о реализации проекта строительства Балтийской АЭС, о роли \u0026laquo;Росатома\u0026raquo; и правительства РФ в развитии атомной энергетики, а также продвижение идеи экономической эффективности реализации проекта. На эти нужды \u0026laquo;Росатом\u0026raquo; до конца 2013 года готов потратить 2,5 млн руб. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Согласно техническому заданию, победитель торгов должен стать неким агентом, которому предстоит организовать маркетинго-аналитическую деятельность по выбору рейтинговых информационных площадок для размещения материалов о строительстве Балтийской АЭС. Для такого размещения у медиахолдинга \u0026laquo;Западная пресса\u0026raquo; есть большинство своих мощностей. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В частности, агент должен будет создать и разместить не менее 110 информационных материалов в печатных СМИ, не менее 9 информационно-имиджевых материалов в деловом издании, а также не менее 2 материалов в региональной вкладке федерального издания. Также должно выйти не менее 40 одноминутных материалов в эфирах радиостанций и их новостных выпусках. 13 материалов должны появиться на интернет-портале Калининградской области. Поделиться, возможно, придется с интернет-порталами Литвы и Польши \u0026mdash; там должно выйти не менее 15 материалов о деятельности Балтийской АЭС, а также с телевидением: согласно техническому заданию, агент должен изготовить не менее 30 одноминутных телесюжетов для телеканалов различного охвата, тогда как в медиахолдинге \u0026laquo;Западная пресса\u0026raquo; пока есть только интернет-телевидение \u0026laquo;Клопс.тв\u0026raquo;. \u003C\/p\u003E\r\n","~DETAIL_TEXT":"\r\n\u003Cp\u003EДирекция строящейся Балтийской атомной станции провела открытый запрос цен на право заключения договора по подготовке и размещению информационных материалов о строительстве Балтийской АЭС в СМИ. Торги были признаны несостоявшимися из-за того, что на них заявился всего один участник \u0026ndash; ООО \u0026laquo;Стартап\u0026raquo;, входящий в медиахолдинг \u0026laquo;Западная пресса\u0026raquo; внештатного советника Николая Цуканова по СМИ Марины Васильевой. ООО \u0026laquo;Стартап\u0026raquo; является издателем двух журналов медиахолдинга \u0026ndash; \u0026laquo;Балтийский бродвей\u0026raquo; и \u0026laquo;Королевские ворота\u0026raquo;. Последний, кстати, накануне участия в торгах признал руководителя дирекции строящейся Балтийской АЭС Евгения Власенко \u0026laquo;Человеком года-2012\u0026raquo;. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Примечательно, что нынешний руководитель Центра общественной информации Дирекции строящейся БАЭС Инна Морева еще недавно была подчиненной Васильевой в правительстве Николая Цуканова: в то время как Марина Васильева работала штатным советником губернатора по СМИ, Морева возглавляла пресс-службу правительства. Но еще больше любопытно, что конкурсная комиссия не стала заключать контракт с ООО \u0026laquo;Стартап\u0026raquo; на правах \u0026laquo;единственного участника\u0026raquo;, подавшего заявку, а решила провести повторные торги в надежде на то, что в них появится конкурент. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В охват желаемого руководством БАЭС пиара должна попасть не только Калининградская область, но и соседние Литва и Польша. Цель \u0026ndash; максимально полное информирование общественности о реализации проекта строительства Балтийской АЭС, о роли \u0026laquo;Росатома\u0026raquo; и правительства РФ в развитии атомной энергетики, а также продвижение идеи экономической эффективности реализации проекта. На эти нужды \u0026laquo;Росатом\u0026raquo; до конца 2013 года готов потратить 2,5 млн руб. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E Согласно техническому заданию, победитель торгов должен стать неким агентом, которому предстоит организовать маркетинго-аналитическую деятельность по выбору рейтинговых информационных площадок для размещения материалов о строительстве Балтийской АЭС. Для такого размещения у медиахолдинга \u0026laquo;Западная пресса\u0026raquo; есть большинство своих мощностей. \u003C\/p\u003E\r\n\r\n\u003Cp\u003E В частности, агент должен будет создать и разместить не менее 110 информационных материалов в печатных СМИ, не менее 9 информационно-имиджевых материалов в деловом издании, а также не менее 2 материалов в региональной вкладке федерального издания. Также должно выйти не менее 40 одноминутных материалов в эфирах радиостанций и их новостных выпусках. 13 материалов должны появиться на интернет-портале Калининградской области. 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