Информирование населения о деятельности регионального правительства обойдется бюджету в сумму до 30 млн руб.

Фото rugrad.eu

{"ID":"580052","~ID":"580052","TAGS":"телевидение, СМИ, PR, бюджет, региональное правительство","~TAGS":"телевидение, СМИ, PR, бюджет, региональное правительство","NAME":"Информирование населения о деятельности регионального правительства обойдется бюджету в сумму до 30 млн руб.","~NAME":"Информирование населения о деятельности регионального правительства обойдется бюджету в сумму до 30 млн руб.","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4067","~IBLOCK_SECTION_ID":"4067","DETAIL_TEXT":"\r\n\u003Cp\u003EОбластное правительство объявило торги по размещению телевизионных материалов и социальной рекламы с целью информирования граждан о решении вопросов, связанных с социально-экономическим развитием региона. Конкурс является многолотовым, при этом общая сумма, которую власти готовы заплатить телекомпаниям из бюджета, составляет 30 млн руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Начальная цена контракта по первому лоту составляет 14 млн руб. Подрядчик должен изготовить 275 телесюжетов хронометражом не менее 1,5 минут и разместить их в ежедневных выпусках новостей. В еженедельных новостях также должны появиться не менее 35 телесюжетов длительностью не менее 3 минут. Также нужно будет снять сразу четыре разных информационно-аналитических программы хронометражом 8, 12, 24 и 35 минут (всего 55 выпусков) и 30-минутное ток-шоу (23 выпуска). Все передачи будут выходить по будням в вечерний прайм-тайм. Кроме того, должны быть созданы три рекламных ролика, которые будут крутиться на телеканале в общей сложности 388 раз. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По второму лоту цена контракта составляет 12,5 млн руб. Победителю торгов нужно будет изготовить 450 телесюжетов общим хронометражом более 16 часов. Также нужно снять 20 выпусков информационно-публицистической программы и 10 дискуссионных передач с участием губернатора Николая Цуканова и министров регионального правительства. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По третьему лоту с максимальной ценой контракт в 3 млн руб. необходимо снять 100 телесюжетов, 6 тематических (по 20 минут каждая) и 10 дискуссионных (по 30 минут) программ с участием губернатора и министров. Программы будут размещены в вечерний прайм-тайм. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Наконец, по четвертому лоту за 500 тыс. руб. в эфире нужно разместить не менее 86 телесюжетов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Обязательным условием является то, что телевизионные каналы должны вещать на Калининградскую область или ее большую часть, в том числе Советск, Черняховск, Гусев, Нестеров, Зеленоградск, Светлогорск, Балтийск. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Итоги торгов будут подведены 22 апреля 2013 года. Программы же будут выходить на региональном телевидении до конца 2013 года. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, целевой региональной программой \u0026laquo;Развитие культуры Калининградской области на 2007-2013 годы\u0026raquo; на 2013 год в региональном бюджете на финансирование СМИ \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/567954\/\u0022 \u003Eпредусмотрено\u003C\/a\u003E 49 млн руб. Данные средства предназначены на информирование населения через СМИ о реализации на территории региона социально значимых проектов и программ. Примечательно, что в прошлые годы на финансирование СМИ выделялись меньшие суммы: 22,7 млн руб. в 2009 году; 32,35 млн руб. в 2010 году; 36 млн руб. в 2011 году; 30,7 млн руб. в 2012 году. \u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003EОбластное правительство объявило торги по размещению телевизионных материалов и социальной рекламы с целью информирования граждан о решении вопросов, связанных с социально-экономическим развитием региона. Конкурс является многолотовым, при этом общая сумма, которую власти готовы заплатить телекомпаниям из бюджета, составляет 30 млн руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Начальная цена контракта по первому лоту составляет 14 млн руб. Подрядчик должен изготовить 275 телесюжетов хронометражом не менее 1,5 минут и разместить их в ежедневных выпусках новостей. В еженедельных новостях также должны появиться не менее 35 телесюжетов длительностью не менее 3 минут. Также нужно будет снять сразу четыре разных информационно-аналитических программы хронометражом 8, 12, 24 и 35 минут (всего 55 выпусков) и 30-минутное ток-шоу (23 выпуска). Все передачи будут выходить по будням в вечерний прайм-тайм. Кроме того, должны быть созданы три рекламных ролика, которые будут крутиться на телеканале в общей сложности 388 раз. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По второму лоту цена контракта составляет 12,5 млн руб. Победителю торгов нужно будет изготовить 450 телесюжетов общим хронометражом более 16 часов. Также нужно снять 20 выпусков информационно-публицистической программы и 10 дискуссионных передач с участием губернатора Николая Цуканова и министров регионального правительства. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По третьему лоту с максимальной ценой контракт в 3 млн руб. необходимо снять 100 телесюжетов, 6 тематических (по 20 минут каждая) и 10 дискуссионных (по 30 минут) программ с участием губернатора и министров. Программы будут размещены в вечерний прайм-тайм. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Наконец, по четвертому лоту за 500 тыс. руб. в эфире нужно разместить не менее 86 телесюжетов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Обязательным условием является то, что телевизионные каналы должны вещать на Калининградскую область или ее большую часть, в том числе Советск, Черняховск, Гусев, Нестеров, Зеленоградск, Светлогорск, Балтийск. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Итоги торгов будут подведены 22 апреля 2013 года. Программы же будут выходить на региональном телевидении до конца 2013 года. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, целевой региональной программой \u0026laquo;Развитие культуры Калининградской области на 2007-2013 годы\u0026raquo; на 2013 год в региональном бюджете на финансирование СМИ \u003Ca href=\u0022http:\/\/rugrad.eu\/news\/567954\/\u0022 \u003Eпредусмотрено\u003C\/a\u003E 49 млн руб. Данные средства предназначены на информирование населения через СМИ о реализации на территории региона социально значимых проектов и программ. 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