На проведении эстафеты олимпийского огня в Калининграде заработают рекламщики и гостиница «Турист»

{"ID":"574079","~ID":"574079","TAGS":"эстафета, олимпийский огонь, сочи-2014, бюджет","~TAGS":"эстафета, олимпийский огонь, сочи-2014, бюджет","NAME":"На проведении эстафеты олимпийского огня в Калининграде заработают рекламщики и гостиница «Турист»","~NAME":"На проведении эстафеты олимпийского огня в Калининграде заработают рекламщики и гостиница «Турист»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4070","~IBLOCK_SECTION_ID":"4070","DETAIL_TEXT":"\u003Cp\u003EЭстафета олимпийского огня в Калининградской области пройдет 29 октября. Она стартует в 11:30 на Куршской косе, затем мероприятия продолжатся в Светлогорске; в 16:30 олимпийский огонь прибудет в областной центр. Об этом на сегодняшнем оперативном совещании администрации Калининграда рассказала и.о. председателя комитета по социальной политике Татьяна Орлова.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВстреча олимпийского огня состоится у Бранденбургских ворот, после чего по 20 улицам Калининграда пронесут факел \u0026laquo;Сочи 2014\u0026raquo;. Отмечается, что факелоносцы пробегут по \u0026laquo;самым красивым, наполненным историческим содержанием\u0026raquo; местам нашего города. При этом, как подчеркнула Татьяна Орлова, оргкомитет игр категорически запретил заранее обнародовать список данных улиц.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nОбщая протяженность маршрута составит 15,1 км. Установлено, что на маршруте в настоящее время размещено около 90 отдельно стоящих рекламных конструкций, 3 светодиодных экрана (пл. Василевского и двусторонний у ТЦ \u0026laquo;Плаза\u0026raquo;), а также растяжки. В соответствии с требованиями оргкомитета эстафеты по пути следования должна размещаться только информация и реклама спонсоров и партнеров (Coca-Cola, РЖД и \u0026laquo;Ингосстрах\u0026raquo;). В настоящее время направлены письменные обращения в адреса рекламных агентств, которым принадлежат данные конструкции, с целью предоставления расчетов стоимости аренды информационных площадей.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nКроме того, в качестве украшения в одном из \u0026laquo;живописных и популярных\u0026raquo; мест Калининграда будут установлены олимпийские кольца. Также определены объекты и территории по маршруту эстафеты (палатки, строительные ограждения, бесхозные сооружения, мусорные баки, пустыри), которые требуют повышенного внимания. Порядка 1,2 млн руб. потребуется на приведение в надлежащее состояние опор сетей наружного освещения, а также на покраску опор сетей электротранспорта.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nЗавершится эстафета общегородским праздником на площади Победы. На сцене будет установлена чаша олимпийского огня. Предусмотрены выступления звезд эстрады и фейерверк. Общая сумма расходов муниципального бюджета обозначена в 5 млн руб. На вопрос главы Калининграда Александра Ярошука, предусмотрено ли софинансирование из регионального бюджета, Татьяна Орлова ответила утвердительно: \u0026laquo;Одну звезду эстрады оплатим мы, другую \u0026mdash; они\u0026raquo;.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nКак отметила Татьяна Орлова, команда эстафеты \u0026laquo;предположительно\u0026raquo; разместится в гостинице \u0026laquo;Турист\u0026raquo;. Там же будет организована и питание команды эстафеты \u0026mdash; обед на 100 человек.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nРанее сообщалось, что финансирование мероприятий эстафеты Олимпийского огня из регионального бюджета составит порядка 11 млн руб.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003EЭстафета олимпийского огня в Калининградской области пройдет 29 октября. Она стартует в 11:30 на Куршской косе, затем мероприятия продолжатся в Светлогорске; в 16:30 олимпийский огонь прибудет в областной центр. Об этом на сегодняшнем оперативном совещании администрации Калининграда рассказала и.о. председателя комитета по социальной политике Татьяна Орлова.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВстреча олимпийского огня состоится у Бранденбургских ворот, после чего по 20 улицам Калининграда пронесут факел \u0026laquo;Сочи 2014\u0026raquo;. Отмечается, что факелоносцы пробегут по \u0026laquo;самым красивым, наполненным историческим содержанием\u0026raquo; местам нашего города. При этом, как подчеркнула Татьяна Орлова, оргкомитет игр категорически запретил заранее обнародовать список данных улиц.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nОбщая протяженность маршрута составит 15,1 км. Установлено, что на маршруте в настоящее время размещено около 90 отдельно стоящих рекламных конструкций, 3 светодиодных экрана (пл. 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Порядка 1,2 млн руб. потребуется на приведение в надлежащее состояние опор сетей наружного освещения, а также на покраску опор сетей электротранспорта.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nЗавершится эстафета общегородским праздником на площади Победы. На сцене будет установлена чаша олимпийского огня. Предусмотрены выступления звезд эстрады и фейерверк. Общая сумма расходов муниципального бюджета обозначена в 5 млн руб. На вопрос главы Калининграда Александра Ярошука, предусмотрено ли софинансирование из регионального бюджета, Татьяна Орлова ответила утвердительно: \u0026laquo;Одну звезду эстрады оплатим мы, другую \u0026mdash; они\u0026raquo;.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nКак отметила Татьяна Орлова, команда эстафеты \u0026laquo;предположительно\u0026raquo; разместится в гостинице \u0026laquo;Турист\u0026raquo;. Там же будет организована и питание команды эстафеты \u0026mdash; обед на 100 человек.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nРанее сообщалось, что финансирование мероприятий эстафеты Олимпийского огня из регионального бюджета составит порядка 11 млн руб.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Всего из городского бюджета на мероприятия эстафеты планируется выделить 5 млн руб.","~PREVIEW_TEXT":"Всего из городского бюджета на мероприятия эстафеты планируется выделить 5 млн руб.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"301584","TIMESTAMP_X":"31.01.2015 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