HeadHunter: Смена фамилии при замужестве подстегнула карьеру 11% женщин

{"ID":"568567","~ID":"568567","TAGS":"","~TAGS":"","NAME":"HeadHunter: Смена фамилии при замужестве подстегнула карьеру 11% женщин","~NAME":"HeadHunter: Смена фамилии при замужестве подстегнула карьеру 11% женщин","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4464","~IBLOCK_SECTION_ID":"4464","DETAIL_TEXT":"\u003Cp\u003EСлужба исследований \u003Ca href=\u0022http:\/\/www.hh.ru\/\u0022 target=\u0022_blank\u0022 \u003EHeadHunter\u003C\/a\u003E провела опрос более 2 000 работающих женщин и выяснила, что смена фамилии совсем не помешала их карьере, а 11% женщин отметили, что с новой фамилией их карьерный рост начал набирать обороты.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nТем не менее, девушек, собирающихся взять фамилию супруга, могут ждать определенные трудности. Так в ряде случаев им приходится страдать из-за несолидной и несерьезной фамилии мужа (4%), из-за того, что клиенты перестают их узнавать (2%), а также потому, что приходится восстанавливать свое имя как бренд в профессиональном сообществе (3%), причем такой процесс может затянуться до полугода (26%) и даже до года (22%)! К слову, для женщин, строящих карьеру, благозвучная фамилия важнее, чем для коллег-мужчин. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nМенять фамилию на заре своей карьеры не так страшно, как в периоде ее разгара. В частности, довольно болезненно воспринимают эту перемену женщины, занимающие топовые позиции: 22% из них указали, что ни при каких обстоятельствах не готовы будут менять свой паспорт, ведь на новое построение личного бренда может уйти целый год и даже больше. Также принципиальны по отношению к своей девичьей фамилии представительницы профобластей \u0026laquo;Информационные технологии\u0026raquo; (36%) и \u0026laquo;Искусство\/Развлечения\/Масс-медиа\u0026raquo; (33%). В этих же группах чаще встречаются замужние дамы, недовольные тем, что в свое время поменяли фамилию (22% и 13% соответственно).\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nНесмотря на то, что, по мнению большинства участников опроса, фамилия не играет существенной роли в построении карьеры, 42% уверены, что ее благозвучность немаловажна. При этом женщины чаще, нежели мужчины, считают \u0026laquo;красоту\u0026raquo; фамилии значимой для карьеры.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nОпрос проводился Службой исследований HeadHunter 11-14 января 2013 г. среди 2056 женщин.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nПримеры того, как смена фамилии повлияла на карьеру: \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Новая фамилия более короткая \u0026ndash; очень удобно\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Моя новая фамилия мне кажется более позитивной и жизнеутверждающей, соответственно, я стала более уверенной в себе\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Со сменой фамилии я смягчилась, научилась находить компромиссы\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Множество неудобств: смена учетной записи, путаница с документами\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Нам с мужем вообще трудно с поиском работы \u0026ndash; грузинская фамилия отталкивает HR-специалистов еще на стадии рассмотрения резюме\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003EСлужба исследований \u003Ca href=\u0022http:\/\/www.hh.ru\/\u0022 target=\u0022_blank\u0022 \u003EHeadHunter\u003C\/a\u003E провела опрос более 2 000 работающих женщин и выяснила, что смена фамилии совсем не помешала их карьере, а 11% женщин отметили, что с новой фамилией их карьерный рост начал набирать обороты.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nТем не менее, девушек, собирающихся взять фамилию супруга, могут ждать определенные трудности. Так в ряде случаев им приходится страдать из-за несолидной и несерьезной фамилии мужа (4%), из-за того, что клиенты перестают их узнавать (2%), а также потому, что приходится восстанавливать свое имя как бренд в профессиональном сообществе (3%), причем такой процесс может затянуться до полугода (26%) и даже до года (22%)! К слову, для женщин, строящих карьеру, благозвучная фамилия важнее, чем для коллег-мужчин. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nМенять фамилию на заре своей карьеры не так страшно, как в периоде ее разгара. В частности, довольно болезненно воспринимают эту перемену женщины, занимающие топовые позиции: 22% из них указали, что ни при каких обстоятельствах не готовы будут менять свой паспорт, ведь на новое построение личного бренда может уйти целый год и даже больше. Также принципиальны по отношению к своей девичьей фамилии представительницы профобластей \u0026laquo;Информационные технологии\u0026raquo; (36%) и \u0026laquo;Искусство\/Развлечения\/Масс-медиа\u0026raquo; (33%). В этих же группах чаще встречаются замужние дамы, недовольные тем, что в свое время поменяли фамилию (22% и 13% соответственно).\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nНесмотря на то, что, по мнению большинства участников опроса, фамилия не играет существенной роли в построении карьеры, 42% уверены, что ее благозвучность немаловажна. При этом женщины чаще, нежели мужчины, считают \u0026laquo;красоту\u0026raquo; фамилии значимой для карьеры.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nОпрос проводился Службой исследований HeadHunter 11-14 января 2013 г. среди 2056 женщин.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\r\n\u003C\/p\u003E\u003Cp\u003E\r\nПримеры того, как смена фамилии повлияла на карьеру: \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Новая фамилия более короткая \u0026ndash; очень удобно\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Моя новая фамилия мне кажется более позитивной и жизнеутверждающей, соответственно, я стала более уверенной в себе\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Со сменой фамилии я смягчилась, научилась находить компромиссы\u0026raquo;\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Множество неудобств: смена учетной записи, путаница с 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