Данил Хачатуров: Если бы мы выставили филиалам расходы на спонсорство в чемпионате России по футболу, то Орехов бы тут 20 лет работал, чтобы только в ноль выйти

Фото fifa.ru

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Мы очень много расходов не выставляем на филиал, поэтому какую бы прибыль я ни сказал, все будет неправда, потому что львиную долю расходов центрального офиса мы не перевыставляем на филиалы. У филиалов есть свои показатели рентабельности, в которых они должны жить. Мы им говорим: \u0026laquo;Вы должны принести условно 100 руб.\u0026raquo;, но это не значит, что они заработали 100 руб. - может, они в минус ушли на 200 руб. если бы мы перевыставили на них все расходы. Я вам могу так сказать: если бы мы переставили на филиалы спонсорство в чемпионате России по футболу, [глава калининградского филиала \u0026laquo;Россгосстраха\u0026raquo; Александр] Орехов бы здесь еще лет 20 работал, только чтобы в ноль выйти. Нужно в целом считать по компании, по филиалам мы не считаем. Это очень сложная модель алокации, совсем не линейная. Если мы посчитаем, во сколько нам обошлась централизованная система урегулирования убытков, то ее алоцировать в принципе невозможно. Она сделана в Америке, привезена к нам, чтобы обслуживать десятки миллионов пользователей. В Европе мы не смогли найти провайдера, который бы потащил такую систему. Это все работает в центре, там работают тысячи людей. Основные расходы - это маркетинг, которые очень сложно перевыставить на филиалы, IT, которые практически невозможно перевыставить на филиалы, а есть еще бухгалтерия, централизованные финансы и прочее\u0026raquo;, - рассказал Данил Хачатуров.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВпрочем, как отметила перед пресс-конференцией представитель калининградского филиала Росгосстраха, за 6 месяцев сборы филиала составили 373 млн руб., а выплаты - всего 66,2 млн руб.\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003EСегодня в ходе брифинга в Калининграде президент \u0026laquo;Росгосстраха\u0026raquo; Данил Хачатуров затруднился оценить прибыльность калининградского филиала, назвав это \u0026laquo;совершенно бестолковым занятием\u0026raquo;. \u0026laquo;В Калининграде вообще задача была не [получить] прибыль, а вернуть первое место, прибыль \u0026mdash; это вопрос номер два\u0026raquo;, - отметил Данил Хачатуров.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВместе с тем он сообщил, что \u0026laquo;Росгосстрах\u0026raquo; вообще не считает прибыль по филиалам из-за высоких централизованных расходов на маркетинг, IT и прочее, которые затруднительно выставить филиалам, чтобы появилась возможность оценивать их прибыльность. \u0026laquo;Я не скажу про норму прибыли и про прибыль филиала. Мы очень много расходов не выставляем на филиал, поэтому какую бы прибыль я ни сказал, все будет неправда, потому что львиную долю расходов центрального офиса мы не перевыставляем на филиалы. У филиалов есть свои показатели рентабельности, в которых они должны жить. Мы им говорим: \u0026laquo;Вы должны принести условно 100 руб.\u0026raquo;, но это не значит, что они заработали 100 руб. - может, они в минус ушли на 200 руб. если бы мы перевыставили на них все расходы. Я вам могу так сказать: если бы мы переставили на филиалы спонсорство в чемпионате России по футболу, [глава калининградского филиала \u0026laquo;Россгосстраха\u0026raquo; Александр] Орехов бы здесь еще лет 20 работал, только чтобы в ноль выйти. Нужно в целом считать по компании, по филиалам мы не считаем. Это очень сложная модель алокации, совсем не линейная. Если мы посчитаем, во сколько нам обошлась централизованная система урегулирования убытков, то ее алоцировать в принципе невозможно. 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