До конца 2012 года Облдума планирует потратить на PR более 1,2 млн руб.

Фото rugrad.eu

{"ID":"546595","~ID":"546595","TAGS":"торги, пиар, PR, калининградская областная дума, бюджет, СМИ","~TAGS":"торги, пиар, PR, калининградская областная дума, бюджет, СМИ","NAME":"До конца 2012 года Облдума планирует потратить на PR более 1,2 млн руб. ","~NAME":"До конца 2012 года Облдума планирует потратить на PR более 1,2 млн руб. ","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003EДо конца 2012 года Облдума планирует освоить более 1,2 млн руб. на собственный пиар. Как следует из информации, размещенной на сайте госзакупок, региональный парламент выставил сразу 7 лотов на право освещения своей деятельности. Источником финансирования выступает областной бюджет.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n135 тыс. руб. получит ежедневная газета, готовая разместить 3 материала о работе Облдумы на площади не менее 1,7 тыс. кв. см. Еще 135 тыс. руб. получит ежедневная газета, готовая предоставить до конца этого года не менее 5,2 тыс. кв. см для публикаций (их точное количество не оговаривается) на ту же тему. Статьи должны не только информировать калининградцев о деятельности парламента, но и способствовать \u0026laquo;формированию позитивного имиджа депутатского корпуса и Думы в целом и совершенствованию обратной связи депутатов с избирателями\u0026raquo;. \r\n\u003C\/p\u003E\u003Cp\u003E\r\nРадиостанция, готовая разместить в своем эфире 3 интервью по 45 минут каждое и не менее 39 двухминутных репортажей, сможет претендовать на 136 тыс. руб. Еще на 134,4 тыс. руб. может рассчитывать радиостанция, которая разместит 3 тридцатиминутных интервью в прямом эфире, 6 десятиминутных интервью и 60 информационных сообщений длительностью не менее 1 минуты.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nСразу на три лота могут претендовать телевизионные каналы. За 132 тыс. руб. необходимо разместить 45 телесюжетов о деятельности Облдумы длительностью не менее 1 минуты. За 150 тыс. руб. требуется создать три тематические программы не короче 17 минут каждая. И еще 399 тыс. руб. выделены на изготовление и размещение в эфире не менее 8 17-минутных программ. Программы должны выходить в телевизионный эфир не реже одного раза в неделю во второй половине дня. Обязательным требованием для телеканала-победителя является участие в программах депутатов областной Думы. \r\n\u003C\/p\u003E\u003Cp\u003E\r\nНапомним, в конце 2011 года Облдума выделила 1,29 млн руб. на освещение своей работы. Право пиарить региональный парламент в интернете получили сайты Kaliningrad.ru, Klops.ru, Amberclub.org и Infoarena.ru. Право на освещение деятельности Думы в печатных изданиях преимущественно получили представители холдинга \u0026laquo;Западная пресса\u0026raquo;. \u0026laquo;Страна Калининград\u0026raquo; получила 122 тыс. руб., \u0026laquo;Рекламное агентство \u0026laquo;КП-Ва-Банкъ\u0026raquo; - 97,5 тыс. руб., \u0026laquo;Комсомольская правда\u0026raquo; - 92,9 тыс. руб. Единственным победителем, не относившимся к холдингу, стал издатель \u0026laquo;Калининградской правды\u0026raquo; ООО \u0026laquo;Медиа-информ\u0026raquo;, получивший 108 тыс. руб. Телекомпания \u0026laquo;Каскад\u0026raquo; получила 132,6 тыс. руб., а \u0026laquo;Премьер\u0026raquo; - 104 тыс. руб. Самый дорогой контракт на размещение информационных материалов и программ в эфире теле- и радиоканалов достался ГТРК \u0026laquo;Калининград\u0026raquo; - 248 тыс. руб.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003EДо конца 2012 года Облдума планирует освоить более 1,2 млн руб. на собственный пиар. Как следует из информации, размещенной на сайте госзакупок, региональный парламент выставил сразу 7 лотов на право освещения своей деятельности. Источником финансирования выступает областной бюджет.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n135 тыс. руб. получит ежедневная газета, готовая разместить 3 материала о работе Облдумы на площади не менее 1,7 тыс. кв. см. Еще 135 тыс. руб. получит ежедневная газета, готовая предоставить до конца этого года не менее 5,2 тыс. кв. см для публикаций (их точное количество не оговаривается) на ту же тему. Статьи должны не только информировать калининградцев о деятельности парламента, но и способствовать \u0026laquo;формированию позитивного имиджа депутатского корпуса и Думы в целом и совершенствованию обратной связи депутатов с избирателями\u0026raquo;. \r\n\u003C\/p\u003E\u003Cp\u003E\r\nРадиостанция, готовая разместить в своем эфире 3 интервью по 45 минут каждое и не менее 39 двухминутных репортажей, сможет претендовать на 136 тыс. руб. Еще на 134,4 тыс. руб. может рассчитывать радиостанция, которая разместит 3 тридцатиминутных интервью в прямом эфире, 6 десятиминутных интервью и 60 информационных сообщений длительностью не менее 1 минуты.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nСразу на три лота могут претендовать телевизионные каналы. За 132 тыс. руб. необходимо разместить 45 телесюжетов о деятельности Облдумы длительностью не менее 1 минуты. За 150 тыс. руб. требуется создать три тематические программы не короче 17 минут каждая. И еще 399 тыс. руб. выделены на изготовление и размещение в эфире не менее 8 17-минутных программ. Программы должны выходить в телевизионный эфир не реже одного раза в неделю во второй половине дня. Обязательным требованием для телеканала-победителя является участие в программах депутатов областной Думы. \r\n\u003C\/p\u003E\u003Cp\u003E\r\nНапомним, в конце 2011 года Облдума выделила 1,29 млн руб. на освещение своей работы. Право пиарить региональный парламент в интернете получили сайты Kaliningrad.ru, Klops.ru, Amberclub.org и Infoarena.ru. Право на освещение деятельности Думы в печатных изданиях преимущественно получили представители холдинга \u0026laquo;Западная пресса\u0026raquo;. \u0026laquo;Страна Калининград\u0026raquo; получила 122 тыс. руб., \u0026laquo;Рекламное агентство \u0026laquo;КП-Ва-Банкъ\u0026raquo; - 97,5 тыс. руб., \u0026laquo;Комсомольская правда\u0026raquo; - 92,9 тыс. руб. Единственным победителем, не относившимся к холдингу, стал издатель \u0026laquo;Калининградской правды\u0026raquo; ООО \u0026laquo;Медиа-информ\u0026raquo;, получивший 108 тыс. руб. Телекомпания \u0026laquo;Каскад\u0026raquo; получила 132,6 тыс. руб., а \u0026laquo;Премьер\u0026raquo; - 104 тыс. руб. 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