Региональное правительство рассчитывает к 2020 году получить 9-12 млрд руб. дополнительного ВРП за счет янтарного кластера

Фото dreamworlds.ru

{"ID":"491710","~ID":"491710","TAGS":"янтарный кластер, калининградская область, стратегия развития калининградской области","~TAGS":"янтарный кластер, калининградская область, стратегия развития калининградской области","NAME":"Региональное правительство рассчитывает к 2020 году получить 9-12 млрд руб. дополнительного ВРП за счет янтарного кластера","~NAME":"Региональное правительство рассчитывает к 2020 году получить 9-12 млрд руб. дополнительного ВРП за счет янтарного кластера","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003EСогласно стратегии развития Калининградской области, текст которой был разработан в недрах регионального правительства, к 2020 году власти региона рассчитывают получить \u0026laquo;9-12 млрд руб. дополнительного\u0026raquo; ВРП за счет развития янтарной отрасли, которая \u0026laquo;идентифицируется как один из возможных драйверов роста региона\u0026raquo;. Такой прогноз авторы стратегии делают на основе данных о росте расходов на предметы роскоши со стороны туристов: к примеру, в стратегии сообщается, что прогнозный рост сектора ювелирных украшений до 2015 года составляет 5% ежегодно, при этом в 2010 году расходы туристов на покупки выросли на 26% (где именно - неизвестно), а в Бразилии - на 56% (почему из всех государств мира именно Бразилия привлекла усиленное внимание составителей документа, также остается за кадром). \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Для достижения поставленной амбициозной задачи, сообщают далее авторы документа, им \u0026laquo;необходима поддержка Правительства РФ в создании нового образа янтаря, развитии экосистемы для бизнеса и создании благоприятного фискального режима\u0026raquo;. При этом развитие в регионе янтарной переработки планируется осуществлять в два этапа. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Первый (2012-2014 годы) предполагает \u0026laquo;наращивание масштабов ювелирного производства на основе янтаря\u0026raquo;. Для этого, в частности, планируется провести маркетинговую кампанию по созданию якорных для региона \u0026laquo;целевых образов восприятия ювелирных изделий из янтаря\u0026raquo; в четырех вариантах: \u0026laquo;Из Калининграда с любовью\u0026raquo;, \u0026laquo;Новая доступная мода\u0026raquo;, \u0026laquo;Очень модно в Китае\u0026raquo; и \u0026laquo;Мировая мода\u0026raquo;. В числе \u0026laquo;ключевых факторов успеха\u0026raquo; называются \u0026laquo;создание красивой легенды о камне, которую должна пропагандировать индустрия туризма\u0026raquo;, \u0026laquo;разработка новых коллекций ежегодно в соответствии с последними веяниями моды\u0026raquo;, наличие местных выставочных центров и широкой сети сбыта (особенно - в странах Юго-Восточной Азии), а также \u0026laquo;нахождение посла бренда (на уровне топ-модели)\u0026raquo;. Кроме того, авторы стратегии планируют привлекать в область польских и литовских ювелиров \u0026laquo;путем предложения им благоприятного фискального режима, жилья и удобного доступа\u0026raquo;, а также создание школы дизайна и учебного центра по предпринимательской деятельности для местных ювелиров. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n В рамках второго этапа (2014-2020 годы) планируется создавать в регионе ювелирный кластер \u0026laquo;на основе различных драгоценных камней и металлов\u0026raquo;. В эти годы планируется осуществить \u0026laquo;ускорение и упрощение процесса перемещения драгоценных металлов и камней в Калининградскую область и из нее\u0026raquo;, создание янтарной биржи, привлечение к работе в регионе международных ювелиров, а также провести переговоры с ОАО \u0026laquo;Алроса\u0026raquo; \u0026laquo;относительно возможности расширения в вертикальную цепочку ювелирной отрасли в Калининградской области\u0026raquo;. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Любопытно, что авторы стратегии не сочли нужным привести данные по существующему в настоящий момент в Калининградской области янтарному производству. К примеру, в документе сообщается, что оценочный объем производства ювелирных изделий с янтарем в Польше в 2010 году составил $400 млн, в Литве - $90. Что касается Калининградской области, то приводятся данные только по добыче и вывозу янтаря. Нет в документе и хоть сколько-нибудь подробного анализа экономической эффективности предложенных на 2012-2020 годы мероприятий. Таким образом, оценить, насколько реалистично заявленное в случае создания \u0026laquo;янтарного кластера\u0026raquo; увеличение ВРП на 9-12 млрд руб., не представляется возможным.\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003EСогласно стратегии развития Калининградской области, текст которой был разработан в недрах регионального правительства, к 2020 году власти региона рассчитывают получить \u0026laquo;9-12 млрд руб. дополнительного\u0026raquo; ВРП за счет развития янтарной отрасли, которая \u0026laquo;идентифицируется как один из возможных драйверов роста региона\u0026raquo;. Такой прогноз авторы стратегии делают на основе данных о росте расходов на предметы роскоши со стороны туристов: к примеру, в стратегии сообщается, что прогнозный рост сектора ювелирных украшений до 2015 года составляет 5% ежегодно, при этом в 2010 году расходы туристов на покупки выросли на 26% (где именно - неизвестно), а в Бразилии - на 56% (почему из всех государств мира именно Бразилия привлекла усиленное внимание составителей документа, также остается за кадром). \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Для достижения поставленной амбициозной задачи, сообщают далее авторы документа, им \u0026laquo;необходима поддержка Правительства РФ в создании нового образа янтаря, развитии экосистемы для бизнеса и создании благоприятного фискального режима\u0026raquo;. При этом развитие в регионе янтарной переработки планируется осуществлять в два этапа. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Первый (2012-2014 годы) предполагает \u0026laquo;наращивание масштабов ювелирного производства на основе янтаря\u0026raquo;. Для этого, в частности, планируется провести маркетинговую кампанию по созданию якорных для региона \u0026laquo;целевых образов восприятия ювелирных изделий из янтаря\u0026raquo; в четырех вариантах: \u0026laquo;Из Калининграда с любовью\u0026raquo;, \u0026laquo;Новая доступная мода\u0026raquo;, \u0026laquo;Очень модно в Китае\u0026raquo; и \u0026laquo;Мировая мода\u0026raquo;. В числе \u0026laquo;ключевых факторов успеха\u0026raquo; называются \u0026laquo;создание красивой легенды о камне, которую должна пропагандировать индустрия туризма\u0026raquo;, \u0026laquo;разработка новых коллекций ежегодно в соответствии с последними веяниями моды\u0026raquo;, наличие местных выставочных центров и широкой сети сбыта (особенно - в странах Юго-Восточной Азии), а также \u0026laquo;нахождение посла бренда (на уровне топ-модели)\u0026raquo;. Кроме того, авторы стратегии планируют привлекать в область польских и литовских ювелиров \u0026laquo;путем предложения им благоприятного фискального режима, жилья и удобного доступа\u0026raquo;, а также создание школы дизайна и учебного центра по предпринимательской деятельности для местных ювелиров. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n В рамках второго этапа (2014-2020 годы) планируется создавать в регионе ювелирный кластер \u0026laquo;на основе различных драгоценных камней и металлов\u0026raquo;. В эти годы планируется осуществить \u0026laquo;ускорение и упрощение процесса перемещения драгоценных металлов и камней в Калининградскую область и из нее\u0026raquo;, создание янтарной биржи, привлечение к работе в регионе международных ювелиров, а также провести переговоры с ОАО \u0026laquo;Алроса\u0026raquo; \u0026laquo;относительно возможности расширения в вертикальную цепочку ювелирной отрасли в Калининградской области\u0026raquo;. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n Любопытно, что авторы стратегии не сочли нужным привести данные по существующему в настоящий момент в Калининградской области янтарному производству. К примеру, в документе сообщается, что оценочный объем производства ювелирных изделий с янтарем в Польше в 2010 году составил $400 млн, в Литве - $90. Что касается Калининградской области, то приводятся данные только по добыче и вывозу янтаря. Нет в документе и хоть сколько-нибудь подробного анализа экономической эффективности предложенных на 2012-2020 годы мероприятий. 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