Владимир Кацман: Туризм — это единственное, что в долгосрочной перспективе спасет эту область

Фото rugrad.eu

{"ID":"487806","~ID":"487806","TAGS":"владимир кацман, туризм, калининградская область, маккинзи, стратегия развития региона","~TAGS":"владимир кацман, туризм, калининградская область, маккинзи, стратегия развития региона","NAME":"Владимир Кацман: Туризм — это единственное, что в долгосрочной перспективе спасет эту область","~NAME":"Владимир Кацман: Туризм — это единственное, что в долгосрочной перспективе спасет эту область","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003EСегодня в процессе обсуждения концепции стратегии социально-экономического развития Калининградской области, которое прошло в рамках общественно-политического совета при губернаторе, бизнесмен Владимир Кацман предложил \u0026laquo;уйти от популизма\u0026raquo; и выбрать из 6 приоритетных направлений (янтарное производство, IT-сектор, сельское хозяйство, промышленность, туризм и логистическая инфрастуктура), определенных экспертами Маккинзи, одно \u0026mdash; самое приоритетное, на котором региональному правительству и стоит сконцентрировать все свои лоббистские возможности и финансовые ресурсы. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Задача правительства \u0026mdash; выбрать один приоритет. Если мы посмотрим и расставим приоритеты, то туризм на первом месте в средней и долгосрочной перспективе все выстроит дальше сам. Допустим, инфраструктура и туризм, янтарное производство и туризм, сельское хозяйство и туризм. И только сектор IT и промышленное производство немножко выбиваются. Но, ради бога, эти сектора не будут мешать. Если четко знать, кто твой клиент, то половину штата сотрудников можно смело уволить. Если мы знаем, что мы развиваем стратегию туризма и стратегии смежных отраслей, то тогда остальным можно пренебречь, не обращать на него внимания. Это не значит запрещать. Просто направить все ресурсы на приоритет. Если хочет [владелец ГК \u0026laquo;Автотор\u0026raquo; Владимир] Щербаков развернуть здесь автотранспортную сборку, кто ж ему мешать-то будет? Это здорово, но он должен это делать сам. Ну и то же самое с IT. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Стратегия должна базироваться на уникальности. А что у нас уникального для промышленности? Сырья никакого нет, все эти транспортные проблемы, тарифы. Туризм - визовые, налоговые инфраструктурные проблемы. По этому поводу и нужно стучать во все двери в Москве. Нужно создать ключевой объект, например, океанариум, игорную зону или парки развлечений. В долгосрочной перспективе туризм \u0026mdash; это единственное, что спасет эту область. Если ты четко знаешь, кто твой клиент, то можно не обращать внимания на конкурентов - Литву, Латвию и Польшу, мы их догоним реально\u0026raquo;, - отметил Владимир Кацман. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Закончил бизнесмен свое выступление словами, обращенными к губернатору: \u0026laquo;Я, Николай Николаевич, хочу, чтобы вы просто правильно поняли задачу, а всех остальных надо увольнять\u0026raquo;. \u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\u003Cp\u003EСегодня в процессе обсуждения концепции стратегии социально-экономического развития Калининградской области, которое прошло в рамках общественно-политического совета при губернаторе, бизнесмен Владимир Кацман предложил \u0026laquo;уйти от популизма\u0026raquo; и выбрать из 6 приоритетных направлений (янтарное производство, IT-сектор, сельское хозяйство, промышленность, туризм и логистическая инфрастуктура), определенных экспертами Маккинзи, одно \u0026mdash; самое приоритетное, на котором региональному правительству и стоит сконцентрировать все свои лоббистские возможности и финансовые ресурсы. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Задача правительства \u0026mdash; выбрать один приоритет. Если мы посмотрим и расставим приоритеты, то туризм на первом месте в средней и долгосрочной перспективе все выстроит дальше сам. Допустим, инфраструктура и туризм, янтарное производство и туризм, сельское хозяйство и туризм. И только сектор IT и промышленное производство немножко выбиваются. Но, ради бога, эти сектора не будут мешать. Если четко знать, кто твой клиент, то половину штата сотрудников можно смело уволить. Если мы знаем, что мы развиваем стратегию туризма и стратегии смежных отраслей, то тогда остальным можно пренебречь, не обращать на него внимания. Это не значит запрещать. Просто направить все ресурсы на приоритет. Если хочет [владелец ГК \u0026laquo;Автотор\u0026raquo; Владимир] Щербаков развернуть здесь автотранспортную сборку, кто ж ему мешать-то будет? Это здорово, но он должен это делать сам. Ну и то же самое с IT. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Стратегия должна базироваться на уникальности. А что у нас уникального для промышленности? 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