Чиновники правительства решили распределять деньги между СМИ на основании своих представлений об их «авторитете у пользователей»

Фото rugrad.eu

{"ID":"449233","~ID":"449233","TAGS":"СМИ, калининград, правительство, финансирование","~TAGS":"СМИ, калининград, правительство, финансирование","NAME":"Чиновники правительства решили распределять деньги между СМИ на основании своих представлений об их «авторитете у пользователей»","~NAME":"Чиновники правительства решили распределять деньги между СМИ на основании своих представлений об их «авторитете у пользователей»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"828","~IBLOCK_SECTION_ID":"828","DETAIL_TEXT":"\r\n\u003Cp\u003EМинистерство развития инфраструктуры Калининградской области подготовило проект постановления правительства, согласно которому в программу \u0026laquo;Повышение безопасности дорожного движения в 2008-2012 годах\u0026raquo; вносятся поправки, касающиеся выделения 1,5 млн руб. региональным СМИ на \u0026laquo;информирование населения\u0026raquo;. Средства выделяются через государственное автономное учреждение \u0026laquo;Центр социальной рекламы и информационных технологий\u0026raquo;. В пояснительной записке к проекту министр развития инфраструктуры Александр Рольбинов дает указания по размещению \u0026laquo;информации на возмездной основе\u0026raquo; в конкретных СМИ. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;В целях обеспечения объективного информирования населения о мероприятиях, проводимых в рамках программы, необходимо предложить крупнейшим СМИ региона, пользующимся наибольшим авторитетом у пользователей - телеканалам ГТРК \u0026laquo;Калининград\u0026raquo;, \u0026laquo;Каскад\u0026raquo; и \u0026laquo;Премьер\u0026raquo; и газетам \u0026laquo;Комсомольская правда Калининград\u0026raquo; и \u0026laquo;Вечерний трамвай\u0026raquo; предоставить на возмездной основе эфирное время или газетные площади, на которых будет размещаться социально значимая информация, освещающая мероприятия и события, связанные с повышением безопасности дорожного движения\u0026raquo;, - говорится в пояснительной записке к постановлению. Обе газеты, упомянутые в пояснительной записке, входят в медиагруппу \u0026laquo;Западная пресса\u0026raquo;, которой владеет советник Николая Цуканова по связям со СМИ Марина Васильева. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, недавно губернатор Николай Цуканов уже подписал почти аналогичные постановления. Согласно текстам документов, областной перинательный центр и дворец спорта \u0026laquo;Янтарный\u0026raquo; получили на \u0026laquo;социальную рекламу\u0026raquo; 1,7 млн руб. При этом единственным интернет-порталом, на котором рекомендовалось на платной основе размещать информацию о достижениях региональной власти в подготовке к чемпионату мира по футболу 2018 года, оказался сайт Klops.ru, принадлежащий все той же медиагруппе \u0026laquo;Западная пресса\u0026raquo;. Сайт получит 40 тыс. руб. за размещение информации, объемы которой не уточняются. Кроме того, ДС \u0026laquo;Янтарный\u0026raquo; должен перечислить 120 тыс. руб. газете \u0026laquo;Калининградская правда\u0026raquo; за рассказ о работе чиновников на 4 страницах, также оплачивать услуги ГТРК \u0026laquo;Калининград\u0026raquo; по производству и трансляции сюжетов о подготовке к чемпионату мира. Цена одной минуты трансляции ролика составит 8,5 тыс. руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Особый интерес представляет распределение через Региональный перинатальный центр средств между СМИ на освещение деятельности правительства Калининградской области в сфере здравоохранения. За размещение заметки на пятой части страницы в федеральной \u0026laquo;Российской газете\u0026raquo; чиновники заплатят 100 тыс. руб. 7 страниц для размещения материалов будет выкуплено у газеты \u0026laquo;Новые колеса\u0026raquo; за 210 тыс. руб. Также под \u0026laquo;свои\u0026raquo; материалы чиновники готовы зарезервировать первые страницы 62 выпусков газеты \u0026laquo;Калининградская правда\u0026raquo;, сотрудничество с которой в рамках контракта с перинатальным центром обойдется областному бюджету в общей сложности в 440 тыс. руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Прокат сюжетов на ГТРК \u0026laquo;Калининград\u0026raquo; (которые также будет заказывать перинатальный центр) будет оплачиваться из расчета 8,5 тыс. руб. за минуту. За одну минуту тематического репортажа в рамках программы \u0026laquo;Вести-Калининград. События недели\u0026raquo; на том же телеканале налогоплательщики заплатят 6 тыс. руб. На создание тематической программы \u0026laquo;Позиция\u0026raquo; продолжительностью 35 минут будет выделено из областного бюджета 101,5 тыс. руб. (по 2,9 тыс. руб. за минуту эфира). Изготовление и трансляция программы \u0026laquo;Ты прав\u0026raquo; на \u0026laquo;Каскаде\u0026raquo; обойдется куда дешевле \u0026mdash; в 10 тыс. руб. Всего таких передач планируется заказать две. Кроме того, 35 тыс. руб. через перинатальньный центр уйдут за выход в эфир на \u0026laquo;Каскаде\u0026raquo; передачи \u0026laquo;Дискуссионный политический клуб\u0026raquo;, продолжительностью около 1 часа. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В довольно оригинальной форме социальные вопросы планируется освещать на телеканале \u0026laquo;Премьер\u0026raquo;. Чиновники намерены заказать изготовление, показ и повтор получасовой передачи \u0026laquo;События Бизнеса\u0026raquo; за 73,4 тыс. руб. 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В пояснительной записке к проекту министр развития инфраструктуры Александр Рольбинов дает указания по размещению \u0026laquo;информации на возмездной основе\u0026raquo; в конкретных СМИ. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;В целях обеспечения объективного информирования населения о мероприятиях, проводимых в рамках программы, необходимо предложить крупнейшим СМИ региона, пользующимся наибольшим авторитетом у пользователей - телеканалам ГТРК \u0026laquo;Калининград\u0026raquo;, \u0026laquo;Каскад\u0026raquo; и \u0026laquo;Премьер\u0026raquo; и газетам \u0026laquo;Комсомольская правда Калининград\u0026raquo; и \u0026laquo;Вечерний трамвай\u0026raquo; предоставить на возмездной основе эфирное время или газетные площади, на которых будет размещаться социально значимая информация, освещающая мероприятия и события, связанные с повышением безопасности дорожного движения\u0026raquo;, - говорится в пояснительной записке к постановлению. Обе газеты, упомянутые в пояснительной записке, входят в медиагруппу \u0026laquo;Западная пресса\u0026raquo;, которой владеет советник Николая Цуканова по связям со СМИ Марина Васильева. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Напомним, недавно губернатор Николай Цуканов уже подписал почти аналогичные постановления. Согласно текстам документов, областной перинательный центр и дворец спорта \u0026laquo;Янтарный\u0026raquo; получили на \u0026laquo;социальную рекламу\u0026raquo; 1,7 млн руб. При этом единственным интернет-порталом, на котором рекомендовалось на платной основе размещать информацию о достижениях региональной власти в подготовке к чемпионату мира по футболу 2018 года, оказался сайт Klops.ru, принадлежащий все той же медиагруппе \u0026laquo;Западная пресса\u0026raquo;. Сайт получит 40 тыс. руб. за размещение информации, объемы которой не уточняются. Кроме того, ДС \u0026laquo;Янтарный\u0026raquo; должен перечислить 120 тыс. руб. газете \u0026laquo;Калининградская правда\u0026raquo; за рассказ о работе чиновников на 4 страницах, также оплачивать услуги ГТРК \u0026laquo;Калининград\u0026raquo; по производству и трансляции сюжетов о подготовке к чемпионату мира. Цена одной минуты трансляции ролика составит 8,5 тыс. руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Особый интерес представляет распределение через Региональный перинатальный центр средств между СМИ на освещение деятельности правительства Калининградской области в сфере здравоохранения. За размещение заметки на пятой части страницы в федеральной \u0026laquo;Российской газете\u0026raquo; чиновники заплатят 100 тыс. руб. 7 страниц для размещения материалов будет выкуплено у газеты \u0026laquo;Новые колеса\u0026raquo; за 210 тыс. руб. Также под \u0026laquo;свои\u0026raquo; материалы чиновники готовы зарезервировать первые страницы 62 выпусков газеты \u0026laquo;Калининградская правда\u0026raquo;, сотрудничество с которой в рамках контракта с перинатальным центром обойдется областному бюджету в общей сложности в 440 тыс. руб. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Прокат сюжетов на ГТРК \u0026laquo;Калининград\u0026raquo; (которые также будет заказывать перинатальный центр) будет оплачиваться из расчета 8,5 тыс. руб. за минуту. За одну минуту тематического репортажа в рамках программы \u0026laquo;Вести-Калининград. События недели\u0026raquo; на том же телеканале налогоплательщики заплатят 6 тыс. руб. На создание тематической программы \u0026laquo;Позиция\u0026raquo; продолжительностью 35 минут будет выделено из областного бюджета 101,5 тыс. руб. (по 2,9 тыс. руб. за минуту эфира). Изготовление и трансляция программы \u0026laquo;Ты прав\u0026raquo; на \u0026laquo;Каскаде\u0026raquo; обойдется куда дешевле \u0026mdash; в 10 тыс. руб. Всего таких передач планируется заказать две. Кроме того, 35 тыс. руб. через перинатальньный центр уйдут за выход в эфир на \u0026laquo;Каскаде\u0026raquo; передачи \u0026laquo;Дискуссионный политический клуб\u0026raquo;, продолжительностью около 1 часа. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В довольно оригинальной форме социальные вопросы планируется освещать на телеканале \u0026laquo;Премьер\u0026raquo;. Чиновники намерены заказать изготовление, показ и повтор получасовой передачи \u0026laquo;События Бизнеса\u0026raquo; за 73,4 тыс. руб. 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