Администрация Калининграда планирует введение штрафов за рекламу на асфальте

Фото www.rugrad.eu

{"ID":"440499","~ID":"440499","TAGS":"калининград, реклама, асфальт, штраф","~TAGS":"калининград, реклама, асфальт, штраф","NAME":"Администрация Калининграда планирует введение штрафов за рекламу на асфальте","~NAME":"Администрация Калининграда планирует введение штрафов за рекламу на асфальте","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"1355","~IBLOCK_SECTION_ID":"1355","DETAIL_TEXT":"\r\n\u003Cp\u003EВ администрации Калининграда планируют ввести штрафы за рекламу и граффити на асфальте. Об этом корреспонденту RUGRAD.EU рассказали в отделе рекламы комитета архитектуры и строительства администрации. Соответствующие изменения к правилам благоустройства и санитарного содержания уже подготовлены; планируется, что депутаты окружного совета Калининграда примут их уже после окончания своих каникул в сентябре. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Это никак не скажется на состоянии рекламного бизнеса в городе. Можно сказать, что в Калининграде практически такого бизнеса нет\u0026raquo;, - сообщил юрист-консультант отдела рекламы Александр Каушанский. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Действия городских властей поддержал собственник брендингового агентства \u0026laquo;Лаборатория успеха\u0026raquo; Александр Пронин. \u0026laquo;Никакого урона бизнесу это не нанесет, это вообще не бизнес. Ну сколько они занимают по деньгам? Не думаю, что что-либо серьезное. Если есть какие-то там эпизодические элементы, то они не системные и не понятно откуда взявшиеся. Ну вы представьте: завтра начнут на домах наносить трафареты... Я на 100% согласен с администрацией, надо идти более цивилизованным путем\u0026raquo;, - заявил руководитель \u0026laquo;Лаборатории успеха\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В свою очередь руководитель рекламного агентства \u0026laquo;Следы\u0026raquo; Игорь Любимов в беседе с корреспондентом RUGRAD.EU отметил, что такой вид бизнеса мог бы иметь перспективы в городе. \u0026laquo;Если это делать абы как, где попало и некрасиво, то не может быть никакой перспективы в дальнейшем, потому что это рано или поздно запретят. А если делать нормальные вещи, то я считаю, что такая реклама ничем не уступает билбордам\u0026raquo;, - рассказал руководитель рекламного агентства. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По его словам размещение рекламы на асфальте занимает небольшой объем в деятельности компании \u0026laquo;Следы\u0026raquo;, и в случае запрета сильного урона бизнес не получит. \u0026laquo;Но хотелось бы все согласовать и не хотелось бы уходить от этого вида деятельности\u0026raquo;, - подчеркнул Игорь Любимов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Тем не менее, отметим, что согласно официальному сайту рекламного агентства \u0026laquo;Следы\u0026raquo;, реклама на асфальте занимает значительную часть деятельности агентства. Так в разделе \u0026laquo;Наши работы\u0026raquo;, где представлены образцы рекламы агентства, вся реклама представляет собой надписи и изображения, нанесенные на асфальт.\u003C\/p\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cp\u003EВ администрации Калининграда планируют ввести штрафы за рекламу и граффити на асфальте. Об этом корреспонденту RUGRAD.EU рассказали в отделе рекламы комитета архитектуры и строительства администрации. Соответствующие изменения к правилам благоустройства и санитарного содержания уже подготовлены; планируется, что депутаты окружного совета Калининграда примут их уже после окончания своих каникул в сентябре. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E \u0026laquo;Это никак не скажется на состоянии рекламного бизнеса в городе. Можно сказать, что в Калининграде практически такого бизнеса нет\u0026raquo;, - сообщил юрист-консультант отдела рекламы Александр Каушанский. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Действия городских властей поддержал собственник брендингового агентства \u0026laquo;Лаборатория успеха\u0026raquo; Александр Пронин. \u0026laquo;Никакого урона бизнесу это не нанесет, это вообще не бизнес. Ну сколько они занимают по деньгам? Не думаю, что что-либо серьезное. Если есть какие-то там эпизодические элементы, то они не системные и не понятно откуда взявшиеся. Ну вы представьте: завтра начнут на домах наносить трафареты... Я на 100% согласен с администрацией, надо идти более цивилизованным путем\u0026raquo;, - заявил руководитель \u0026laquo;Лаборатории успеха\u0026raquo;. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E В свою очередь руководитель рекламного агентства \u0026laquo;Следы\u0026raquo; Игорь Любимов в беседе с корреспондентом RUGRAD.EU отметил, что такой вид бизнеса мог бы иметь перспективы в городе. \u0026laquo;Если это делать абы как, где попало и некрасиво, то не может быть никакой перспективы в дальнейшем, потому что это рано или поздно запретят. А если делать нормальные вещи, то я считаю, что такая реклама ничем не уступает билбордам\u0026raquo;, - рассказал руководитель рекламного агентства. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E По его словам размещение рекламы на асфальте занимает небольшой объем в деятельности компании \u0026laquo;Следы\u0026raquo;, и в случае запрета сильного урона бизнес не получит. \u0026laquo;Но хотелось бы все согласовать и не хотелось бы уходить от этого вида деятельности\u0026raquo;, - подчеркнул Игорь Любимов. \u003C\/p\u003E\r\n \r\n\u003Cp\u003E Тем не менее, отметим, что согласно официальному сайту рекламного агентства \u0026laquo;Следы\u0026raquo;, реклама на асфальте занимает значительную часть деятельности агентства. Так в разделе \u0026laquo;Наши работы\u0026raquo;, где представлены образцы рекламы агентства, вся реклама представляет собой надписи и изображения, нанесенные на асфальт.\u003C\/p\u003E\r\n ","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Мнения рекламщиков разделились: от поддержки действий властей до надежд на перспективы соответствующего бизнеса.","~PREVIEW_TEXT":"Мнения рекламщиков разделились: от поддержки действий властей до надежд на перспективы соответствующего бизнеса.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"219381","TIMESTAMP_X":"30.01.2015 15:46:17","MODULE_ID":"iblock","HEIGHT":"149","WIDTH":"200","FILE_SIZE":"17158","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/e79","FILE_NAME":"e79666d5d2201168a8433d14a48ee0cd.JPG","ORIGINAL_NAME":"реклама на 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