Андрей Кулаженков ушел на повышение

Фото rugrad.eu

{"ID":"430564","~ID":"430564","TAGS":"андрей кулаженков, калининград. ростелеком, макрорегиональный филиал, повышение, коммерческий директор","~TAGS":"андрей кулаженков, калининград. ростелеком, макрорегиональный филиал, повышение, коммерческий директор","NAME":"Андрей Кулаженков ушел на повышение","~NAME":"Андрей Кулаженков ушел на повышение","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4464","~IBLOCK_SECTION_ID":"4464","DETAIL_TEXT":"\u003Cp\u003EАндрей Кулаженков назначен заместителем директора, коммерческим директором Макрорегионального филиала \u0026quot;Северо-Запад\u0026quot; ОАО \u0026quot;Ростелеком\u0026quot; (ранее ОАО \u0026quot;Северо-Западный телеком\u0026quot;. До этого он несколько лет занимал должность директора Калининградского филиала ОАО \u0026quot;Северо-Западный телеком\u0026quot;. Отметим, что структура \u0026laquo;Ростелекома\u0026raquo; предполагает четыре уровня управления: корпоративный центр, макрорегионы (семь межрегиональных компаний плюс Москва), регионы и местные узлы.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВ новой должности Андрей Кулаженков будет отвечать за реализацию маркетинговой, продуктовой и сбытовой политик \u0026quot;Ростелекома\u0026quot; на Северо-Западе.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Калининград \u0026ndash; интересный, довольно конкурентный регион. Однако все-таки сложно сопоставлять масштаб калининградского и петербургского рынков. Кстати, в этом регионе у СЗТ была самая небольшая доля по выручке, которая, к тому же, снижалась \u0026ndash; в I квартале 2010 г. она составляла 24%, в IV \u0026ndash; 21%. Поэтому, глядя со стороны, сложно сказать, почему в \u0026laquo;Ростелекоме\u0026raquo; решили сделать ставку именно на господина Кулаженкова. Возможно, он обладает какими-то \u0026laquo;ноу-хау\u0026raquo;, которые собирается реализовать\u0026raquo;, - комментирует генеральный директор аналитического агентства \u0026laquo;Рустелеком\u0026raquo; Юрий Брюквин.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nМежду тем, по данным пресс-службы \u0026quot;Ростелеком \u0026mdash; Северо-Запад\u0026quot;, в Калининграде Андрей Кулаженков продвинулся не столько как талантливый \u0026quot;коммерсант\u0026quot; (в структуре макрорегиона филиал занимает шестое место по выручке), сколько как эффективный менеджер. Под его началом Калининградский филиал осуществил строительство собственной волоконно-оптической сети до всех районных центров, произвел замену 52 сельских аналоговых станций на цифровые, создал сеть широкополосного доступа на базе технологии ADSL. \u0026laquo;С 2008 по 2010 годы Калининградский филиал ОАО \u0026laquo;СЗТ\u0026raquo; уверенно и стабильно занимал лидирующие позиции в корпоративном рейтинге филиалов компании по финансово-экономической деятельности и производственно-коммерческим показателям\u0026quot;, - заявили в пресс-службе. При этом, пишет \u0026laquo;\u003Ca href=\u0022http:\/\/kommersant.ru\u0022 \u003EКоммерсант\u003C\/a\u003E\u0026raquo;, 2009 год калининградский филиал закончил с убытком, а в 2010 году уровень рентабельности по чистой прибыли филиала составил всего 7%. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026quot;Правда, надо признать, что калининградский рынок \u0026mdash; один из самых конкурентных на Северо-Западе\u0026quot;, \u0026mdash; сообщили в \u0026quot;Рустелекоме\u0026quot;. По мнению аналитиков, главной задачей, которую придется решать новому коммерческому директору \u0026quot;Ростелеком \u0026mdash; Северо-Запад\u0026quot;, будет сохранение абонентской базы в сегменте телефонии и наращивание числа пользователей широкополосного доступа: за 2010 год филиал потерял более 50 тыс. пользователей фиксированной телефонии, а в IV квартале 2010 года отток пользователей широкополосного доступа в интернет составил 16 тыс. абонентов. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u003Cb\u003EДля справки\u003C\/b\u003E\r\n\u003C\/p\u003E\u003Cp\u003E\r\nАндрей Алексеевич Кулаженков родился 29 сентября 1964 года в городе Лиепая, Латвия. В 1986 году окончил Ленинградское высшее военное инженерно-строительное училище имени Комаровского по специальности \u0026quot;Строительство и эксплуатация зданий и сооружений\u0026quot;, в 2006 году \u0026mdash; Санкт-Петербургский международный институт менеджмента по специальности \u0026quot;Мастер делового администрирования (МВА)\u0026quot;. 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Отметим, что структура \u0026laquo;Ростелекома\u0026raquo; предполагает четыре уровня управления: корпоративный центр, макрорегионы (семь межрегиональных компаний плюс Москва), регионы и местные узлы.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nВ новой должности Андрей Кулаженков будет отвечать за реализацию маркетинговой, продуктовой и сбытовой политик \u0026quot;Ростелекома\u0026quot; на Северо-Западе.\r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026laquo;Калининград \u0026ndash; интересный, довольно конкурентный регион. Однако все-таки сложно сопоставлять масштаб калининградского и петербургского рынков. Кстати, в этом регионе у СЗТ была самая небольшая доля по выручке, которая, к тому же, снижалась \u0026ndash; в I квартале 2010 г. она составляла 24%, в IV \u0026ndash; 21%. Поэтому, глядя со стороны, сложно сказать, почему в \u0026laquo;Ростелекоме\u0026raquo; решили сделать ставку именно на господина Кулаженкова. Возможно, он обладает какими-то \u0026laquo;ноу-хау\u0026raquo;, которые собирается реализовать\u0026raquo;, - комментирует генеральный директор аналитического агентства \u0026laquo;Рустелеком\u0026raquo; Юрий Брюквин.\r\n\u003C\/p\u003E\u003Cp\u003E\r\nМежду тем, по данным пресс-службы \u0026quot;Ростелеком \u0026mdash; Северо-Запад\u0026quot;, в Калининграде Андрей Кулаженков продвинулся не столько как талантливый \u0026quot;коммерсант\u0026quot; (в структуре макрорегиона филиал занимает шестое место по выручке), сколько как эффективный менеджер. Под его началом Калининградский филиал осуществил строительство собственной волоконно-оптической сети до всех районных центров, произвел замену 52 сельских аналоговых станций на цифровые, создал сеть широкополосного доступа на базе технологии ADSL. \u0026laquo;С 2008 по 2010 годы Калининградский филиал ОАО \u0026laquo;СЗТ\u0026raquo; уверенно и стабильно занимал лидирующие позиции в корпоративном рейтинге филиалов компании по финансово-экономической деятельности и производственно-коммерческим показателям\u0026quot;, - заявили в пресс-службе. При этом, пишет \u0026laquo;\u003Ca href=\u0022http:\/\/kommersant.ru\u0022 \u003EКоммерсант\u003C\/a\u003E\u0026raquo;, 2009 год калининградский филиал закончил с убытком, а в 2010 году уровень рентабельности по чистой прибыли филиала составил всего 7%. \r\n\u003C\/p\u003E\u003Cp\u003E\r\n\u0026quot;Правда, надо признать, что калининградский рынок \u0026mdash; один из самых конкурентных на Северо-Западе\u0026quot;, \u0026mdash; сообщили в \u0026quot;Рустелекоме\u0026quot;. 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