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31 декабря 2010, 00:00

Более половины новогоднего бюджета россияне готовы потратить на подарки

На подарки родным и близким в наступающем году россияне в среднем готовы потратить около 9 225 руб., около 2 870 руб. - на покупку закусок и 3 690 руб. - на развлечения. Такие данные опубликованы в исследовании международной консалтинговой компании Deloitte, сообщает РБК.Рейтинг. Напомним, средняя сумма расходов на новый год-2011 составляет примерно 15 785 руб.
Не менее интересно выглядит и то, какие именно подарки наши соотечественники считают более желанными. Наиболее предпочтительными вариантами подарка, причем, судя по всему, не только на Новый год, являются деньги (54%), на втором месте по популярности - путешествие (48%), а на третьем - компьютер или ноутбук (46%). Стоит отметить, что жители других государств среди наиболее желанных подарков выделяют отнюдь не деньги, предпочитая заменять их подарочными сертификатами.
Как отмечают специалисты из компании Делойт в своем пресс-релизе, подарочный сертификат становится все более популярным среди потребителей из европейских стран. Так, например, во Франции, Швейцарии, Германии, Нидерландах, Ирландии и Бельгии подарочные сертификаты занимают лидирующие позиции среди потребительских предпочтений. Среди российских потребителей такой вид подарка не входит в первую пятерку, но имеет все шансы к завоеванию первых мест в будущем - 29% россиян хотели бы получить к Новому году именно подарочный сертификат.
Впрочем, судя по всему, и в этом году дед Мороз будет основываться на несколько другом списке. Отвечая на вопрос, какие из следующих подарков вы планируете подарить вашим друзьям и членам семьи в этом году (не включая детей и подростков), подавляющее большинство россиян ответили: «косметика (парфюмерия)», которая в списке самых желанных находится только на шестом месте. При этом деньги, находясь в списке приоритетных на первом, в этой таблице стоят только на четвертом месте.

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Более половины новогоднего бюджета россияне готовы потратить на подарки

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