Николай Цуканов теряет «медиарепутацию»
В октябре 2010 года как федеральные, так и региональные СМИ стали больше писать о губернаторе Калининградской области Николае Цуканове. Согласно исследованию упоминаемости в СМИ глав российских регионов, составленному компанией «Медиалогия» в рамках совместного проекта с ИА REGNUM, в ТОП-40 глав регионов по количеству сообщений в центральных СМИ калининградский губернатор поднялся с 39 (в сентябре) до 19 места, набрав сразу 20 пунктов. В рейтинге, составленном по количеству сообщений в региональных СМИ, Николай Цуканов поднялся на 17 позиций, заняв 18 место.
Однако что касается медиарейтинга губернатора Калининградской области, составляемого по так называемому «Индексу информационного благоприятствования», то здесь наблюдается противоположная картина. Впервые войдя в данный рейтинг в сентябре и заняв сразу 8-е место по тональности упоминаний в федеральной прессе, к концу октября Николай Цуканов серьезно уступил позиции, опустившись на 13 позиций, до 21 места. Региональная пресса оказалась еще менее благожелательна к губернатору Калининградской области: снижение составило 19 пунктов, до 35 места.
В ТОП-10 глав СЗФО по числу упоминаний в местных СМИ Николай Цуканов занял 3 место, по индексу информационного благоприятствования — 5 место. Отметим, что в сентябре в обоих рейтингах калининградский губернатор занимал 4 место.
Рейтинги рассчитаны по данным на 3 ноября 2010 года.
Для справки
Индекс информационного благоприятствования разработан специалистами компании "Медиалогия" совместно с математиками и аналитиками масс-медиа для оценки информационной ситуации, сложившейся вокруг изучаемого объекта. При оценке медиарепутации объекта учитывается ряд качественных показателей, таких как влиятельность источника информации; характер упоминания объекта в сообщении (позитивный, негативный, нейтральный); роль объекта в сообщении (главная, эпизодическая); степень конфликтности контекста, в котором упоминается объект (например, конфликтность описываемой ситуации, участником которой он является).
Рейтинг по индексу информационного благоприятствования ранжирует объекты в зависимости от того, насколько выгодно и ярко каждый из них представлен в СМИ.
Однако что касается медиарейтинга губернатора Калининградской области, составляемого по так называемому «Индексу информационного благоприятствования», то здесь наблюдается противоположная картина. Впервые войдя в данный рейтинг в сентябре и заняв сразу 8-е место по тональности упоминаний в федеральной прессе, к концу октября Николай Цуканов серьезно уступил позиции, опустившись на 13 позиций, до 21 места. Региональная пресса оказалась еще менее благожелательна к губернатору Калининградской области: снижение составило 19 пунктов, до 35 места.
В ТОП-10 глав СЗФО по числу упоминаний в местных СМИ Николай Цуканов занял 3 место, по индексу информационного благоприятствования — 5 место. Отметим, что в сентябре в обоих рейтингах калининградский губернатор занимал 4 место.
Рейтинги рассчитаны по данным на 3 ноября 2010 года.
Для справки
Индекс информационного благоприятствования разработан специалистами компании "Медиалогия" совместно с математиками и аналитиками масс-медиа для оценки информационной ситуации, сложившейся вокруг изучаемого объекта. При оценке медиарепутации объекта учитывается ряд качественных показателей, таких как влиятельность источника информации; характер упоминания объекта в сообщении (позитивный, негативный, нейтральный); роль объекта в сообщении (главная, эпизодическая); степень конфликтности контекста, в котором упоминается объект (например, конфликтность описываемой ситуации, участником которой он является).
Рейтинг по индексу информационного благоприятствования ранжирует объекты в зависимости от того, насколько выгодно и ярко каждый из них представлен в СМИ.
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Согласно исследованию упоминаемости в СМИ глав российских регионов, составленному компанией \u0026laquo;Медиалогия\u0026raquo; в рамках совместного проекта с \u003Ca href=\u0022http:\/\/www.newspb.ru\/allnews\/1347544\/\u0022 \u003EИА REGNUM\u003C\/a\u003E, в ТОП-40 глав регионов по количеству сообщений в центральных СМИ калининградский губернатор поднялся с 39 (в сентябре) до 19 места, набрав сразу 20 пунктов. В рейтинге, составленном по количеству сообщений в региональных СМИ, Николай Цуканов поднялся на 17 позиций, заняв 18 место.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EОднако что касается медиарейтинга губернатора Калининградской области, составляемого по так называемому \u0026laquo;Индексу информационного благоприятствования\u0026raquo;, то здесь наблюдается противоположная картина. 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Отметим, что в сентябре в обоих рейтингах калининградский губернатор занимал 4 место.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EРейтинги рассчитаны по данным на 3 ноября 2010 года.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cb\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EДля справки\u003C\/span\u003E\u003C\/b\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EИндекс информационного благоприятствования разработан специалистами компании \u0026quot;Медиалогия\u0026quot; совместно с математиками и аналитиками масс-медиа для оценки информационной ситуации, сложившейся вокруг изучаемого объекта. 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Новости по этой теме
