Фестиваль «Янтарный пляж» не вышел на точку безубыточности

{"ID":"394642","~ID":"394642","TAGS":"янтарный пляж, фестиваль, янтарный, калининградская область, финансирование, инвестор","~TAGS":"янтарный пляж, фестиваль, янтарный, калининградская область, финансирование, инвестор","NAME":"Фестиваль «Янтарный пляж» не вышел на точку безубыточности","~NAME":"Фестиваль «Янтарный пляж» не вышел на точку безубыточности","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EВ Калининградской области в конце июля прошел фестиваль \u0026laquo;Янтарный пляж\u0026raquo;. По словам организаторов, за 2 дня фестиваля его посетили около 4 тыс. человек, мероприятие такого масштаба и формата было впервые организовано на территории Янтарного. Однако организаторы признали, что \u0026laquo;отбить\u0026raquo; затраты не удалось.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EКак сообщил президент фестиваля \u0026laquo;Янтарный пляж\u0026raquo; Александр Емельянов корреспонденту RUGRAD.EU, \u0026laquo;Так как в этом году у нас не было ни одного спонсора, все пришлось делать самим, и естественно, мы в больших убытках, чем закладывалось сметой. В пятницу в Калининграде шел сильный дождь и мы не добрали тысячи полторы человек. Точка безубыточности фестиваля была бы достигнута при условии его посещения 5-5,5 тыс. гостей\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u0026laquo;Только покупка павильона, защищавшего гостей фестиваля от непогоды обошлась в 40 тыс евро. На гонорары артистов было потрачено порядка 1,5 млн руб. В целом, расходы на проведение фестиваля оказались процентов на 20 выше запланированного. Причина этого - отсутствие опыта проведения мероприятия такого уровня в регионе\u0026raquo;, - признал Александр Емельянов.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EСтоимость билетов на фестиваль, при условии предварительной покупки, составляла 1 тыс руб. за два дня посещения и 600 руб. за один день посещения. При этом президент \u0026laquo;Янтарного пляжа\u0026raquo; отметил, что \u0026laquo;цена билетов формировалась не с целью получения прибыли, а исходя из необходимости установить порядок\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EОднако несмотря на убыточность прошедшего фестиваля, организаторы положительно оценили опыт его создания. Президент \u0026laquo;Янтарного пляжа\u0026raquo; сообщил, что мероприятие будет проводиться ежегодно при условии привлечения спонсоров. Согласно предварительной договоренности, администрация муниципалитета готова принимать у себя фестиваль в течение ближайших 5 лет.\u003C\/span\u003E\u003C\/div\u003E\r\n ","~DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EВ Калининградской области в конце июля прошел фестиваль \u0026laquo;Янтарный пляж\u0026raquo;. По словам организаторов, за 2 дня фестиваля его посетили около 4 тыс. человек, мероприятие такого масштаба и формата было впервые организовано на территории Янтарного. Однако организаторы признали, что \u0026laquo;отбить\u0026raquo; затраты не удалось.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EКак сообщил президент фестиваля \u0026laquo;Янтарный пляж\u0026raquo; Александр Емельянов корреспонденту RUGRAD.EU, \u0026laquo;Так как в этом году у нас не было ни одного спонсора, все пришлось делать самим, и естественно, мы в больших убытках, чем закладывалось сметой. В пятницу в Калининграде шел сильный дождь и мы не добрали тысячи полторы человек. Точка безубыточности фестиваля была бы достигнута при условии его посещения 5-5,5 тыс. гостей\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u0026laquo;Только покупка павильона, защищавшего гостей фестиваля от непогоды обошлась в 40 тыс евро. На гонорары артистов было потрачено порядка 1,5 млн руб. В целом, расходы на проведение фестиваля оказались процентов на 20 выше запланированного. Причина этого - отсутствие опыта проведения мероприятия такого уровня в регионе\u0026raquo;, - признал Александр Емельянов.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EСтоимость билетов на фестиваль, при условии предварительной покупки, составляла 1 тыс руб. за два дня посещения и 600 руб. за один день посещения. При этом президент \u0026laquo;Янтарного пляжа\u0026raquo; отметил, что \u0026laquo;цена билетов формировалась не с целью получения прибыли, а исходя из необходимости установить порядок\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EОднако несмотря на убыточность прошедшего фестиваля, организаторы положительно оценили опыт его создания. Президент \u0026laquo;Янтарного пляжа\u0026raquo; сообщил, что мероприятие будет проводиться ежегодно при условии привлечения спонсоров. Согласно предварительной договоренности, администрация муниципалитета готова принимать у себя фестиваль в течение ближайших 5 лет.\u003C\/span\u003E\u003C\/div\u003E\r\n ","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Тем не менее, его организаторы оценивают опыт положительно и готовы сделать фестиваль ежегодным при условии спонсорского участия.","~PREVIEW_TEXT":"Тем не менее, его организаторы оценивают опыт положительно и готовы сделать фестиваль ежегодным при условии спонсорского участия.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"180551","TIMESTAMP_X":"29.01.2015 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