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Сбербанк планирует отказаться от сберкнижек
Сбербанк намерен постепенно переходить на новую модель обслуживания, которая предполагает постепенный отказ от использования сберегательных книжек. Однако переход, по словам представителей банка, будет мягким: сберкнижки пока по-прежнему будут выдаваться клиентам, желающим их получить.
До 2010 года Сбербанк, открывая клиенту депозит, в обязательном порядке выдавал не только договор вклада, но и сберкнижку, в которой фиксировались все приходно-расходные операции. С 2010 года, сообщает "КоммерсантЪ", Сбербанк начал внедрять новый стандарт обслуживания: клиенту предлагается заключить универсальный договор обслуживания, в рамках которого предоставляется банковская карта "Сбербанк-Maestro Momentum" (без взимания платы за ее обслуживание). Этот вид карты и должен будет постепенно заменить сберкнижки. Кроме того, карта будет служить средством идентификации клиента и позволит проводить операции по счетам через банкоматы, платежные терминалы банка, а также через интернет-банк "Сбербанк онлайн" и систему "Мобильный банк".
В банке ожидают, что количество клиентов, которые захотят получать сберкнижку, начнет сокращаться: когда клиенты начнут проводить операции по вкладам через удаленные каналы обслуживания, информация в сберкнижке станет неактуальной и потребность в ней отпадет. Экономический эффект от внедрения новой модели обслуживания в банке еще пока не подсчитали, но полагают, что он будет значителен.
Отказ от сберкнижек, уточняет "КоммерсантЪ", станет продолжением борьбы за повышение эффективности, которая является главной задачей в стратегии развития Сбербанка до 2014 года. "Это позволит решить одну из самых актуальных проблем Сбербанка — разгрузить отделения, существенно снизить нагрузку на сотрудников и повысить эффективность их работы",— уверен зампред правления банка "Авангард" Валерий Торхов.
Кроме того, Сбербанку сейчас особенно важно наладить обслуживание клиентов через такой инструмент, как пластиковая карта,— госбанк претендует на роль главного оператора в проекте универсальной социальной карты россиян в рамках создания национальной платежной системы.
Впрочем, участники рынка уверены, что значительная часть клиентов Сбербанка из числа пенсионеров и людей старшего возраста не откажутся от сберкнижек. Поэтому Сбербанк поступил правильно, убрав сберкнижку из перечня обязательных для предоставления услуг, но оставив возможность пользоваться ею по выбору вкладчика, считают участники рынка.
До 2010 года Сбербанк, открывая клиенту депозит, в обязательном порядке выдавал не только договор вклада, но и сберкнижку, в которой фиксировались все приходно-расходные операции. С 2010 года, сообщает "КоммерсантЪ", Сбербанк начал внедрять новый стандарт обслуживания: клиенту предлагается заключить универсальный договор обслуживания, в рамках которого предоставляется банковская карта "Сбербанк-Maestro Momentum" (без взимания платы за ее обслуживание). Этот вид карты и должен будет постепенно заменить сберкнижки. Кроме того, карта будет служить средством идентификации клиента и позволит проводить операции по счетам через банкоматы, платежные терминалы банка, а также через интернет-банк "Сбербанк онлайн" и систему "Мобильный банк".
В банке ожидают, что количество клиентов, которые захотят получать сберкнижку, начнет сокращаться: когда клиенты начнут проводить операции по вкладам через удаленные каналы обслуживания, информация в сберкнижке станет неактуальной и потребность в ней отпадет. Экономический эффект от внедрения новой модели обслуживания в банке еще пока не подсчитали, но полагают, что он будет значителен.
Отказ от сберкнижек, уточняет "КоммерсантЪ", станет продолжением борьбы за повышение эффективности, которая является главной задачей в стратегии развития Сбербанка до 2014 года. "Это позволит решить одну из самых актуальных проблем Сбербанка — разгрузить отделения, существенно снизить нагрузку на сотрудников и повысить эффективность их работы",— уверен зампред правления банка "Авангард" Валерий Торхов.
Кроме того, Сбербанку сейчас особенно важно наладить обслуживание клиентов через такой инструмент, как пластиковая карта,— госбанк претендует на роль главного оператора в проекте универсальной социальной карты россиян в рамках создания национальной платежной системы.
Впрочем, участники рынка уверены, что значительная часть клиентов Сбербанка из числа пенсионеров и людей старшего возраста не откажутся от сберкнижек. Поэтому Сбербанк поступил правильно, убрав сберкнижку из перечня обязательных для предоставления услуг, но оставив возможность пользоваться ею по выбору вкладчика, считают участники рынка.
{"ID":"381025","~ID":"381025","TAGS":"сбербанк, сберкнижка, банк, карта","~TAGS":"сбербанк, сберкнижка, банк, карта","NAME":"Сбербанк планирует отказаться от сберкнижек","~NAME":"Сбербанк планирует отказаться от сберкнижек","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4067","~IBLOCK_SECTION_ID":"4067","DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EСбербанк намерен постепенно переходить на новую модель обслуживания, которая предполагает постепенный отказ от использования сберегательных книжек. Однако переход, по словам представителей банка, будет мягким: сберкнижки пока по-прежнему будут выдаваться клиентам, желающим их получить.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EДо 2010 года Сбербанк, открывая клиенту депозит, в обязательном порядке выдавал не только договор вклада, но и сберкнижку, в которой фиксировались все приходно-расходные операции. С 2010 года, сообщает \u0026quot;\u003Ca href=\u0022http:\/\/www.kommersant.ru\/doc.aspx?DocsID=1349013\u0022\u003EКоммерсантЪ\u003C\/a\u003E\u0026quot;, Сбербанк начал внедрять новый стандарт обслуживания: клиенту предлагается заключить универсальный договор обслуживания, в рамках которого предоставляется банковская карта \u0026quot;Сбербанк-Maestro Momentum\u0026quot; (без взимания платы за ее обслуживание). Этот вид карты и должен будет постепенно заменить сберкнижки. Кроме того, карта будет служить средством идентификации клиента и позволит проводить операции по счетам через банкоматы, платежные терминалы банка, а также через интернет-банк \u0026quot;Сбербанк онлайн\u0026quot; и систему \u0026quot;Мобильный банк\u0026quot;. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВ банке ожидают, что количество клиентов, которые захотят получать сберкнижку, начнет сокращаться: когда клиенты начнут проводить операции по вкладам через удаленные каналы обслуживания, информация в сберкнижке станет неактуальной и потребность в ней отпадет. Экономический эффект от внедрения новой модели обслуживания в банке еще пока не подсчитали, но полагают, что он будет значителен. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EОтказ от сберкнижек, уточняет \u0026quot;КоммерсантЪ\u0026quot;, станет продолжением борьбы за повышение эффективности, которая является главной задачей в стратегии развития Сбербанка до 2014 года. \u0026quot;Это позволит решить одну из самых актуальных проблем Сбербанка \u0026mdash; разгрузить отделения, существенно снизить нагрузку на сотрудников и повысить эффективность их работы\u0026quot;,\u0026mdash; уверен зампред правления банка \u0026quot;Авангард\u0026quot; Валерий Торхов. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EКроме того, Сбербанку сейчас особенно важно наладить обслуживание клиентов через такой инструмент, как пластиковая карта,\u0026mdash; госбанк претендует на роль главного оператора в проекте универсальной социальной карты россиян в рамках создания национальной платежной системы. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВпрочем, участники рынка уверены, что значительная часть клиентов Сбербанка из числа пенсионеров и людей старшего возраста не откажутся от сберкнижек. Поэтому Сбербанк поступил правильно, убрав сберкнижку из перечня обязательных для предоставления услуг, но оставив возможность пользоваться ею по выбору вкладчика, считают участники рынка.\u003C\/span\u003E\u003C\/div\u003E\r\n ","~DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EСбербанк намерен постепенно переходить на новую модель обслуживания, которая предполагает постепенный отказ от использования сберегательных книжек. Однако переход, по словам представителей банка, будет мягким: сберкнижки пока по-прежнему будут выдаваться клиентам, желающим их получить.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EДо 2010 года Сбербанк, открывая клиенту депозит, в обязательном порядке выдавал не только договор вклада, но и сберкнижку, в которой фиксировались все приходно-расходные операции. С 2010 года, сообщает \u0026quot;\u003Ca href=\u0022http:\/\/www.kommersant.ru\/doc.aspx?DocsID=1349013\u0022\u003EКоммерсантЪ\u003C\/a\u003E\u0026quot;, Сбербанк начал внедрять новый стандарт обслуживания: клиенту предлагается заключить универсальный договор обслуживания, в рамках которого предоставляется банковская карта \u0026quot;Сбербанк-Maestro Momentum\u0026quot; (без взимания платы за ее обслуживание). Этот вид карты и должен будет постепенно заменить сберкнижки. Кроме того, карта будет служить средством идентификации клиента и позволит проводить операции по счетам через банкоматы, платежные терминалы банка, а также через интернет-банк \u0026quot;Сбербанк онлайн\u0026quot; и систему \u0026quot;Мобильный банк\u0026quot;. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВ банке ожидают, что количество клиентов, которые захотят получать сберкнижку, начнет сокращаться: когда клиенты начнут проводить операции по вкладам через удаленные каналы обслуживания, информация в сберкнижке станет неактуальной и потребность в ней отпадет. Экономический эффект от внедрения новой модели обслуживания в банке еще пока не подсчитали, но полагают, что он будет значителен. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EОтказ от сберкнижек, уточняет \u0026quot;КоммерсантЪ\u0026quot;, станет продолжением борьбы за повышение эффективности, которая является главной задачей в стратегии развития Сбербанка до 2014 года. \u0026quot;Это позволит решить одну из самых актуальных проблем Сбербанка \u0026mdash; разгрузить отделения, существенно снизить нагрузку на сотрудников и повысить эффективность их работы\u0026quot;,\u0026mdash; уверен зампред правления банка \u0026quot;Авангард\u0026quot; Валерий Торхов. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EКроме того, Сбербанку сейчас особенно важно наладить обслуживание клиентов через такой инструмент, как пластиковая карта,\u0026mdash; госбанк претендует на роль главного оператора в проекте универсальной социальной карты россиян в рамках создания национальной платежной системы. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВпрочем, участники рынка уверены, что значительная часть клиентов Сбербанка из числа пенсионеров и людей старшего возраста не откажутся от сберкнижек. 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Новости по этой теме
