На PR Калининградской области среди туристов планируется тратить 55 млн руб. ежегодно

{"ID":"365429","~ID":"365429","TAGS":"туризм, калининград, продвижение, туристический поток, маркетинг, Strategy Partners, стратегия, программа, елена киселева, елена клюйкова","~TAGS":"туризм, калининград, продвижение, туристический поток, маркетинг, Strategy Partners, стратегия, программа, елена киселева, елена клюйкова","NAME":"На PR Калининградской области среди туристов планируется тратить 55 млн руб. ежегодно","~NAME":"На PR Калининградской области среди туристов планируется тратить 55 млн руб. ежегодно","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003EДля того, чтобы по итогам 2013 года Калининградская область вышла на 2 млн туристов в год, на маркетинговое продвижение необходимо заложить ежегодное финансирование в размере порядка 55 млн руб. Об этом на прошедшем сегодня заседании регионального правительства сообщила представитель московской консалтинговой компании Strategy Partners Елена Киселева. Напомним, данная компания за разработку \u0026laquo;Стратегии продвижения Калининградской области как туристского направления и создания конкретного плана маркетинговой и рекламной кампаний для внутреннего и международного рынков\u0026raquo; получила из средств регионального бюджета 1,59 млн руб. \r\n  \u003Cbr \/\u003E\r\n При этом Елена Киселева предложила региональному правительству не увлекаться телерекламой, и ранее заложенное на данный вид продвижения финансирование в размере 50 млн руб. в год сократить до 20 млн руб. По ее мнению, основной акцент необходимо сделать на продвижении Калининградской области в Интернете, размещении рекламы в печатных изданиях, а также аренде носителей наружной рекламы на потенциальных рынках (Россия, Украина, Германия и Великобритания). \r\n  \u003Cbr \/\u003E\r\n Елена Киселева также отметила, что показателя в 2 млн туристов ежегодно можно добиться только при параллельном с маркетинговым продвижением региона развитии транспортной и туристической инфраструктуры, а также при решении вопроса об упрощении визового режима. Назвать эффект от маркетингового продвижения региона при отсутствии действий по решению визовых и инфраструктурных вопросов Елена Киселева затруднилась. Министр здравоохранения региона Елена Клюйкова в ответ подчеркнула, что отсутствие в программе просчета реального экономического эффекта от маркетингового продвижения области при нерешенных визовых и инфраструктурных вопросах \u0026mdash; явная недоработка. \r\n  \u003Cbr \/\u003E\r\n Всего на PR региона с 2010 по 2013 год планируется потратить 225 млн руб. В пересчете на заявленный турпоток это 40 рублей в год на 1 привлеченного туриста. При этом, согласно озвученным Еленой Киселевой прогнозам, каждый турист оставит в регионе в среднем \u0026#36;500-600.\u003C\/div\u003E\r\n ","~DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003EДля того, чтобы по итогам 2013 года Калининградская область вышла на 2 млн туристов в год, на маркетинговое продвижение необходимо заложить ежегодное финансирование в размере порядка 55 млн руб. Об этом на прошедшем сегодня заседании регионального правительства сообщила представитель московской консалтинговой компании Strategy Partners Елена Киселева. Напомним, данная компания за разработку \u0026laquo;Стратегии продвижения Калининградской области как туристского направления и создания конкретного плана маркетинговой и рекламной кампаний для внутреннего и международного рынков\u0026raquo; получила из средств регионального бюджета 1,59 млн руб. \r\n  \u003Cbr \/\u003E\r\n При этом Елена Киселева предложила региональному правительству не увлекаться телерекламой, и ранее заложенное на данный вид продвижения финансирование в размере 50 млн руб. в год сократить до 20 млн руб. По ее мнению, основной акцент необходимо сделать на продвижении Калининградской области в Интернете, размещении рекламы в печатных изданиях, а также аренде носителей наружной рекламы на потенциальных рынках (Россия, Украина, Германия и Великобритания). \r\n  \u003Cbr \/\u003E\r\n Елена Киселева также отметила, что показателя в 2 млн туристов ежегодно можно добиться только при параллельном с маркетинговым продвижением региона развитии транспортной и туристической инфраструктуры, а также при решении вопроса об упрощении визового режима. Назвать эффект от маркетингового продвижения региона при отсутствии действий по решению визовых и инфраструктурных вопросов Елена Киселева затруднилась. Министр здравоохранения региона Елена Клюйкова в ответ подчеркнула, что отсутствие в программе просчета реального экономического эффекта от маркетингового продвижения области при нерешенных визовых и инфраструктурных вопросах \u0026mdash; явная недоработка. \r\n  \u003Cbr \/\u003E\r\n Всего на PR региона с 2010 по 2013 год планируется потратить 225 млн руб. В пересчете на заявленный турпоток это 40 рублей в год на 1 привлеченного туриста. При этом, согласно озвученным Еленой Киселевой прогнозам, каждый турист оставит в регионе в среднем \u0026#36;500-600.\u003C\/div\u003E\r\n ","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"При условии решения визовых и инфраструктурных вопросов к 2013 году регион может выйти на турпоток в 2 млн человек.","~PREVIEW_TEXT":"При условии решения визовых и инфраструктурных вопросов к 2013 году регион может выйти на турпоток в 2 млн человек.","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"161640","TIMESTAMP_X":"29.01.2015 15:18:13","MODULE_ID":"iblock","HEIGHT":"158","WIDTH":"200","FILE_SIZE":"16707","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/324","FILE_NAME":"dscf7829.jpg","ORIGINAL_NAME":"DSCF7829.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":null,"VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/324\/dscf7829.jpg"},"~DETAIL_PICTURE":"161640","ACTIVE_FROM_X":"2009-11-24 12:21:58","~ACTIVE_FROM_X":"2009-11-24 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