ФАС предлагает запретить мелкий шрифт в рекламе финансовых услуг

{"ID":"363269","~ID":"363269","TAGS":"ФАС, банки, кредитование, вклады, запрет, шрифт","~TAGS":"ФАС, банки, кредитование, вклады, запрет, шрифт","NAME":"ФАС предлагает запретить мелкий шрифт в рекламе финансовых услуг","~NAME":"ФАС предлагает запретить мелкий шрифт в рекламе финансовых услуг","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4067","~IBLOCK_SECTION_ID":"4067","DETAIL_TEXT":"\r\n\u003Cdiv align=\u0022justify\u0022\u003EФедеральная антимонопольная служба (ФАС) предлагает запретить использовать мелкий шрифт в рекламе финансовых услуг, в том числе кредитов и вкладов, пишет в пятницу газета \u003Ca href=\u0022http:\/\/vedomosti.ru\u0022 target=\u0022_blank\u0022 \u003E\u0026laquo;Ведомости\u0026raquo;\u003C\/a\u003E. \r\n  \u003Cbr \/\u003E\r\n Служба подготовила поправки в закон «О рекламе». Они предусматривают, что в тексте рекламы финансовых услуг все условия, которые влияют на доходы или расходы клиентов, должны быть написаны шрифтом одинакового размера. Сейчас закон требует, чтобы при указании хотя бы одного из условий финансовой услуги в рекламном материале указывались и все остальные условия. Чтобы отразить все детали, банки и финансовые компании активно используют в рекламе мелкий шрифт. \r\n  \u003Cbr \/\u003E\r\n «Мы не собираемся ограничивать размер шрифта \u0026mdash; на рекламном щите любого мелкого шрифта не видно. Пусть финансовые компании переходят на имиджевую рекламу или меняют условия своих продуктов, где слишком много разнообразных комиссий, влияющих на окончательную стоимость. С такими поправками у нас точно не будет рекламы кредитов под 0%», — говорит замруководителя ФАС Андрей Кашеваров. По его словам, поправки находятся на согласовании в Минэкономразвития и ФСФР. \r\n  \u003Cbr \/\u003E\r\n «Мелким шрифтом в рекламе пользуются не только банки — сплошь и рядом так рекламируют мобильный контент, турпоездки, распродажи. Почему поправки направлены только на финансовые услуги?» — не понимает независимый банковский эксперт Дмитрий Юрцвайг, который разрабатывал рекламные кампании в нескольких крупных банках. Это делается во исполнение концепции развития финансовых рынков, которую разрабатывают ФСФР и Минэкономразвития, объясняет Кашеваров: «Если министерство захочет распространить правило на все рынки, это будет его инициативой».\u003C\/div\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cdiv align=\u0022justify\u0022\u003EФедеральная антимонопольная служба (ФАС) предлагает запретить использовать мелкий шрифт в рекламе финансовых услуг, в том числе кредитов и вкладов, пишет в пятницу газета \u003Ca href=\u0022http:\/\/vedomosti.ru\u0022 target=\u0022_blank\u0022 \u003E\u0026laquo;Ведомости\u0026raquo;\u003C\/a\u003E. \r\n  \u003Cbr \/\u003E\r\n Служба подготовила поправки в закон «О рекламе». Они предусматривают, что в тексте рекламы финансовых услуг все условия, которые влияют на доходы или расходы клиентов, должны быть написаны шрифтом одинакового размера. Сейчас закон требует, чтобы при указании хотя бы одного из условий финансовой услуги в рекламном материале указывались и все остальные условия. Чтобы отразить все детали, банки и финансовые компании активно используют в рекламе мелкий шрифт. \r\n  \u003Cbr \/\u003E\r\n «Мы не собираемся ограничивать размер шрифта \u0026mdash; на рекламном щите любого мелкого шрифта не видно. Пусть финансовые компании переходят на имиджевую рекламу или меняют условия своих продуктов, где слишком много разнообразных комиссий, влияющих на окончательную стоимость. С такими поправками у нас точно не будет рекламы кредитов под 0%», — говорит замруководителя ФАС Андрей Кашеваров. По его словам, поправки находятся на согласовании в Минэкономразвития и ФСФР. \r\n  \u003Cbr \/\u003E\r\n «Мелким шрифтом в рекламе пользуются не только банки — сплошь и рядом так рекламируют мобильный контент, турпоездки, распродажи. Почему поправки направлены только на финансовые услуги?» — не понимает независимый банковский эксперт Дмитрий Юрцвайг, который разрабатывал рекламные кампании в нескольких крупных банках. 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