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Калининградский рынок сотовых телефонов вернулся на докризисный уровень
В настоящее время продажи сотовых телефонов в Калининграде вернулись на уровень осени прошлого года. Об этом сообщил корреспонденту RUGRAD.EU менеджер по развитию дилерской сети Стар GSM Денис Мацкевичус.
До этого, по его словам, «сотовая» розница в регионе находилась в критическом состоянии. «Последние продажи были на прошлый Новый год, после которого рынок сотовых телефонов рухнул процентов на 70. Мы смогли удержаться на плаву только благодаря тому, что получаем мощную подпитку от операторов за счет объема подключений», - пояснил Денис Мацкевичус.
По его словам, в связи с кризисом изменилась структура продаж: чаще стали покупать бюджетные модели стоимостью от 1 до 4 тыс. руб. Кроме того, доля телефонов, приобретаемых в кредит, упала с 70% до 30%, сильно сократилась оптовая продажа «трубок». Тем не менее на данный момент, констатирует эксперт, ситуация стабилизируется. «Сейчас мы вышли на нормальные объемы, не скажу, что все так радужно, как на начало 2008 года, но в общем — все хорошо», - подытожил Денис Мацкевичус.
До этого, по его словам, «сотовая» розница в регионе находилась в критическом состоянии. «Последние продажи были на прошлый Новый год, после которого рынок сотовых телефонов рухнул процентов на 70. Мы смогли удержаться на плаву только благодаря тому, что получаем мощную подпитку от операторов за счет объема подключений», - пояснил Денис Мацкевичус.
По его словам, в связи с кризисом изменилась структура продаж: чаще стали покупать бюджетные модели стоимостью от 1 до 4 тыс. руб. Кроме того, доля телефонов, приобретаемых в кредит, упала с 70% до 30%, сильно сократилась оптовая продажа «трубок». Тем не менее на данный момент, констатирует эксперт, ситуация стабилизируется. «Сейчас мы вышли на нормальные объемы, не скажу, что все так радужно, как на начало 2008 года, но в общем — все хорошо», - подытожил Денис Мацкевичус.
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Об этом сообщил корреспонденту RUGRAD.EU менеджер по развитию дилерской сети Стар GSM Денис Мацкевичус. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EДо этого, по его словам, \u0026laquo;сотовая\u0026raquo; розница в регионе находилась в критическом состоянии. \u0026laquo;Последние продажи были на прошлый Новый год, после которого рынок сотовых телефонов рухнул процентов на 70. Мы смогли удержаться на плаву только благодаря тому, что получаем мощную подпитку от операторов за счет объема подключений\u0026raquo;, - пояснил Денис Мацкевичус.\u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EПо его словам, в связи с кризисом изменилась структура продаж: чаще стали покупать бюджетные модели стоимостью от 1 до 4 тыс. руб. Кроме того, доля телефонов, приобретаемых в кредит, упала с 70\u0026#37; до 30\u0026#37;, сильно сократилась оптовая продажа \u0026laquo;трубок\u0026raquo;. Тем не менее на данный момент, констатирует эксперт, ситуация стабилизируется. \u0026laquo;Сейчас мы вышли на нормальные объемы, не скажу, что все так радужно, как на начало 2008 года, но в общем \u0026mdash; все хорошо\u0026raquo;, - подытожил Денис Мацкевичус. \u003C\/span\u003E\u003C\/div\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EВ настоящее время продажи сотовых телефонов в Калининграде вернулись на уровень осени прошлого года. Об этом сообщил корреспонденту RUGRAD.EU менеджер по развитию дилерской сети Стар GSM Денис Мацкевичус. \u003C\/span\u003E \r\n \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EДо этого, по его словам, \u0026laquo;сотовая\u0026raquo; розница в регионе находилась в критическом состоянии. \u0026laquo;Последние продажи были на прошлый Новый год, после которого рынок сотовых телефонов рухнул процентов на 70. 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Новости по этой теме
