«Стратеджи Партнерс» разработает стратегию привлечения туристов в регион

{"ID":"343572","~ID":"343572","TAGS":"туризм, туристический, туристский, конкурсное агентство калининградской области, стратегия развития","~TAGS":"туризм, туристический, туристский, конкурсное агентство калининградской области, стратегия развития","NAME":"«Стратеджи Партнерс» разработает стратегию привлечения туристов в регион","~NAME":"«Стратеджи Партнерс» разработает стратегию привлечения туристов в регион","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EСогласно сообщению, размещенному сегодня на сайте Конкурсного агентства Калининградской области, конкурс на выполнение работ по разработке \u0026laquo;Стратегии продвижения Калининградской области как туристского направления и создание конкретного плана маркетинговой и рекламной кампаний для внутреннего и международного рынков\u0026raquo; выиграла московская консалтинговая компания ООО \u0026laquo;Стратеджи Партнерс\u0026raquo;, которая предложила выполнить весь спектр работ, предусмотренный техническим заданием, за 1,59 млн руб.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EНа эти деньги компания обязуется выполнить сбор информации для маркетингового исследования, провести анализ региональной туриндустрии, представить результаты специального исследования о существующем имидже региона в прессе, определить варианты позиционирования на российском и зарубежном туристском рынке, провести SWOT-анализ и перспективный план развития Калининградской области на 3 года на основе анализа туристского продукта и сегментирования потребительского рынка, а также разработать план действий и \u0026laquo;специальных мероприятий\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EСтартовая цена контракта составляла 2 млн руб, то есть фактическая \u0026laquo;экономия\u0026raquo; бюджетных средств составила 410 тыс. руб.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВ конкурсе также принимали участие ООО \u0026laquo;Туризм, Маркетинг энд Интеллидженс Лимитед\u0026raquo;, некоммерческое партнерство \u0026laquo;Институт социально-экономического развития Центрального федерального округа\u0026raquo; и ООО \u0026laquo;Финансовый и организационный консалтинг\u0026raquo;, занявшее второе место. Интересно, что цена, заявленная \u0026laquo;некомерческим партнерством\u0026raquo;, оказалось самой высокой \u0026mdash; 1,88 млн руб., а качество работ, согласно результатам опубликованной экспертной оценки, \u0026mdash; самым низким.\u003C\/span\u003E\u003C\/div\u003E\r\n ","~DETAIL_TEXT":" \r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EСогласно сообщению, размещенному сегодня на сайте Конкурсного агентства Калининградской области, конкурс на выполнение работ по разработке \u0026laquo;Стратегии продвижения Калининградской области как туристского направления и создание конкретного плана маркетинговой и рекламной кампаний для внутреннего и международного рынков\u0026raquo; выиграла московская консалтинговая компания ООО \u0026laquo;Стратеджи Партнерс\u0026raquo;, которая предложила выполнить весь спектр работ, предусмотренный техническим заданием, за 1,59 млн руб.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EНа эти деньги компания обязуется выполнить сбор информации для маркетингового исследования, провести анализ региональной туриндустрии, представить результаты специального исследования о существующем имидже региона в прессе, определить варианты позиционирования на российском и зарубежном туристском рынке, провести SWOT-анализ и перспективный план развития Калининградской области на 3 года на основе анализа туристского продукта и сегментирования потребительского рынка, а также разработать план действий и \u0026laquo;специальных мероприятий\u0026raquo;. \u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EСтартовая цена контракта составляла 2 млн руб, то есть фактическая \u0026laquo;экономия\u0026raquo; бюджетных средств составила 410 тыс. руб.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003EВ конкурсе также принимали участие ООО \u0026laquo;Туризм, Маркетинг энд Интеллидженс Лимитед\u0026raquo;, некоммерческое партнерство \u0026laquo;Институт социально-экономического развития Центрального федерального округа\u0026raquo; и ООО \u0026laquo;Финансовый и организационный консалтинг\u0026raquo;, занявшее второе место. 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