Газета «Дворник» стала лидером калининградского рейтинга печатных СМИ
Калининградский бесплатный еженедельник «Дворник», выходящий по вторникам тиражом 104 000 экземпляров, с показателем в 59,5% стал абсолютным лидером рейтинга читательских предпочтений. Такие данные приведены в маркетинговом исследовании Калининградской социологической службы (www.socioservice.com) «Рейтинги печатных СМИ Калининграда», проведённом 14 – 15 июня 2009 года. Исследование составлено по результатам опроса 1008 жителей Калининграда маршрутным методом посредством личного интервью.
Средняя еженедельная аудитория «Дворника» составляет 161 840 постоянных читателей.
«За несколько месяцев читаемость «Дворника» выросла более чем на 15%», - отмечают авторы исследования. Причины такого увеличения количества читателей, по мнению авторов, «рост популярности бесплатных газет в целом с развитием сложной экономической ситуации, активное продвижение газеты на сайте rugrad.eu, поддержание формата независимой газеты».
«Состав аудитории газеты почти идеально совпадает с социально-демографическим портретом калининградцев, - указывается в исследовании. – На сегодняшний день газета «Дворник» лидирует в регионе по числу средних еженедельных и, соответственно, ежемесячных контактов».
Возрастной портрет читательской аудитории «Дворника»:
16 - 26 лет - 12,8% читателей;
27 - 38 лет — 18,4%;
39 - 46 лет — 15,2%;
47 - 55 лет – 18,9%;
56 - 65 лет – 17,6%;
66 лет и старше – 17,1%.
По уровню доходов читательская аудитория складывается следующим образом:
очень низкий — 10,5%;
низкий — 44,4%;
средний — 37%;
высокий - 8,1%.
По социальному статусу 9,8% читателей - государственный и муниципальные служащие, 5,2% - предприниматели, 11,5% - служащие частных компаний, 14,5% - работники частных компаний, 4,6% - студенты.
Предыдущий показатель рейтинга газеты «Дворник» - 43%. В абсолютных числах это самый большой рейтинг из всех 28 изданий, названия которых были предложены респондентам.
Средняя еженедельная аудитория «Дворника» составляет 161 840 постоянных читателей.
«За несколько месяцев читаемость «Дворника» выросла более чем на 15%», - отмечают авторы исследования. Причины такого увеличения количества читателей, по мнению авторов, «рост популярности бесплатных газет в целом с развитием сложной экономической ситуации, активное продвижение газеты на сайте rugrad.eu, поддержание формата независимой газеты».
«Состав аудитории газеты почти идеально совпадает с социально-демографическим портретом калининградцев, - указывается в исследовании. – На сегодняшний день газета «Дворник» лидирует в регионе по числу средних еженедельных и, соответственно, ежемесячных контактов».
Возрастной портрет читательской аудитории «Дворника»:
16 - 26 лет - 12,8% читателей;
27 - 38 лет — 18,4%;
39 - 46 лет — 15,2%;
47 - 55 лет – 18,9%;
56 - 65 лет – 17,6%;
66 лет и старше – 17,1%.
По уровню доходов читательская аудитория складывается следующим образом:
очень низкий — 10,5%;
низкий — 44,4%;
средний — 37%;
высокий - 8,1%.
По социальному статусу 9,8% читателей - государственный и муниципальные служащие, 5,2% - предприниматели, 11,5% - служащие частных компаний, 14,5% - работники частных компаний, 4,6% - студенты.
Предыдущий показатель рейтинга газеты «Дворник» - 43%. В абсолютных числах это самый большой рейтинг из всех 28 изданий, названия которых были предложены респондентам.
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Такие данные приведены в маркетинговом исследовании Калининградской социологической службы (www.socioservice.com) \u0026laquo;Рейтинги печатных СМИ Калининграда\u0026raquo;, проведённом 14 \u0026ndash; 15 июня 2009 года. Исследование составлено по результатам опроса 1008 жителей Калининграда маршрутным методом посредством личного интервью. \r\n \u003Cbr \/\u003E\r\n Средняя еженедельная аудитория \u0026laquo;Дворника\u0026raquo; составляет 161 840 постоянных читателей. \r\n \u003Cbr \/\u003E\r\n \u0026laquo;За несколько месяцев читаемость \u0026laquo;Дворника\u0026raquo; выросла более чем на 15\u0026#37;\u0026raquo;, - отмечают авторы исследования. 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Такие данные приведены в маркетинговом исследовании Калининградской социологической службы (www.socioservice.com) \u0026laquo;Рейтинги печатных СМИ Калининграда\u0026raquo;, проведённом 14 \u0026ndash; 15 июня 2009 года. Исследование составлено по результатам опроса 1008 жителей Калининграда маршрутным методом посредством личного интервью. \r\n \u003Cbr \/\u003E\r\n Средняя еженедельная аудитория \u0026laquo;Дворника\u0026raquo; составляет 161 840 постоянных читателей. \r\n \u003Cbr \/\u003E\r\n \u0026laquo;За несколько месяцев читаемость \u0026laquo;Дворника\u0026raquo; выросла более чем на 15\u0026#37;\u0026raquo;, - отмечают авторы исследования. 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Новости по этой теме
