Рынок алкоголя премиум-класса упал почти наполовину

{"ID":"335331","~ID":"335331","TAGS":"","~TAGS":"","NAME":"Рынок алкоголя премиум-класса упал почти наполовину","~NAME":"Рынок алкоголя премиум-класса упал почти наполовину","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EПо сравнению с прошлым годом в регионе почти на 50\u0026#37; упал объем продаж алкогольных напитков класса премиум и суперпремиум. Снизились продажи премиального алкоголя и возросли продажи продукции эконом-класса - водки, недорогих вин. Об этом RUGRAD.EU сообщил управляющий калининградским подразделением компании \u0026laquo;Неско Северо-Запад\u0026raquo; (эксклюзивный дистрибьютор \u0026laquo;Бакарди-Мартини\u0026raquo; по Северо-Западному региону и региону Поволжье РФ) Игорь Ольховик.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EПо его мнению, рынок очевидно перестроился, причем калининградский \u0026laquo;упал\u0026raquo; в большей степени, чем в других регионах СЗФО. \u0026laquo;Калининградские коллеги говорят, что, если они отработают этот год хотя бы \u0026laquo;в ноль\u0026raquo;, уже хорошо. Как видим, потребители стали более тщательно планировать свои затраты, соответственно, стали делать выбор не в пользу имиджевой составляющей, заложенной в цене известных брендов, а либо в пользу \u0026laquo;просто\u0026raquo; качества, либо отказываться от спиртного вообще\u0026raquo;, - подчеркнул Игорь Ольховик.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EК снижению цен пока никто из премиальных брендов не готов. Иностранные компании даже заблаговременно их увеличили. Связано это, в первую очередь, с ростом курса бивалютной корзины, которая была в самом начале кризиса, где-то в октябре прошлого года. Вторая волна подорожания прошла в марте. Очевидно, что все премиальные пакеты у импортеров значительно выросли в цене.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EСледуя рыночным тенденциям, оптовые поставщики пересматривают свой ассортиментный портфель, вводят пакеты эконом-класса. В основном это продукция отечественного производителя в недорогом ценовом сегменте.\u003C\/span\u003E\u003C\/div\u003E\r\n","~DETAIL_TEXT":"\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EПо сравнению с прошлым годом в регионе почти на 50\u0026#37; упал объем продаж алкогольных напитков класса премиум и суперпремиум. Снизились продажи премиального алкоголя и возросли продажи продукции эконом-класса - водки, недорогих вин. Об этом RUGRAD.EU сообщил управляющий калининградским подразделением компании \u0026laquo;Неско Северо-Запад\u0026raquo; (эксклюзивный дистрибьютор \u0026laquo;Бакарди-Мартини\u0026raquo; по Северо-Западному региону и региону Поволжье РФ) Игорь Ольховик.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EПо его мнению, рынок очевидно перестроился, причем калининградский \u0026laquo;упал\u0026raquo; в большей степени, чем в других регионах СЗФО. \u0026laquo;Калининградские коллеги говорят, что, если они отработают этот год хотя бы \u0026laquo;в ноль\u0026raquo;, уже хорошо. Как видим, потребители стали более тщательно планировать свои затраты, соответственно, стали делать выбор не в пользу имиджевой составляющей, заложенной в цене известных брендов, а либо в пользу \u0026laquo;просто\u0026raquo; качества, либо отказываться от спиртного вообще\u0026raquo;, - подчеркнул Игорь Ольховик.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EК снижению цен пока никто из премиальных брендов не готов. Иностранные компании даже заблаговременно их увеличили. Связано это, в первую очередь, с ростом курса бивалютной корзины, которая была в самом начале кризиса, где-то в октябре прошлого года. Вторая волна подорожания прошла в марте. Очевидно, что все премиальные пакеты у импортеров значительно выросли в цене.\u003C\/span\u003E\r\n  \u003Cbr \/\u003E\r\n\u003Cspan class=\u0022kobl-text-content\u0022\u003EСледуя рыночным тенденциям, оптовые поставщики пересматривают свой ассортиментный портфель, вводят пакеты эконом-класса. 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