Региональное Правительство отказывается от рекламы региона на федеральных телеканалах
На состоявшемся сегодня заседании регионального Правительства и.о. министра экономики Калининградской области Александра Смирнова сообщила, что расходование 100 млн. руб. на рекламу туристических возможностей Калининградской области на центральных и ведущих региональных телевизионных каналах России, ранее предусмотренное целевой программой «Развитие Калининградской области как туристического центра на 2007-2011 годы», в данный момент является нецелесообразным по причине существующей неопределённости по объёмам бюджетных доходов регионального бюджета в следующем году.
«Будем ли мы оплачивать рекламу на федеральных каналах в будущем, будет видно в следующем году, однако очевидно одно: совсем без рекламы обходиться нельзя. Что касается остальной деятельности, направленной на популяризацию региона, то вместо заказа статей в журналах мирового уровня для туроператоров мы планируем увеличить число пресс-туров, вследствие проведения которых нами интересуются операторы всё большего числа стран. Например, уже поступили предложения из Испании», - подчеркнула Александра Смирнова.
«Будем ли мы оплачивать рекламу на федеральных каналах в будущем, будет видно в следующем году, однако очевидно одно: совсем без рекламы обходиться нельзя. Что касается остальной деятельности, направленной на популяризацию региона, то вместо заказа статей в журналах мирового уровня для туроператоров мы планируем увеличить число пресс-туров, вследствие проведения которых нами интересуются операторы всё большего числа стран. Например, уже поступили предложения из Испании», - подчеркнула Александра Смирнова.
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