Специалисты отмечают недостаточную активность регионального правительства по формированию территориального бренда

{"ID":"243252","~ID":"243252","TAGS":"бренд, область, активность","~TAGS":"бренд, область, активность","NAME":"Специалисты отмечают недостаточную активность регионального правительства по формированию территориального бренда ","~NAME":"Специалисты отмечают недостаточную активность регионального правительства по формированию территориального бренда ","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"828","~IBLOCK_SECTION_ID":"828","DETAIL_TEXT":"\r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EНа состоявшейся сегодня пресс-конференции, посвящённой открытию первой инновационной бизнес-конференции \u0026laquo;Маркетинг успеха\u0026raquo;, организованной маркетинговым агентством \u0026laquo;MAPREX\u0026raquo;, научный руководитель гильдии маркетологов и заместитель заведующего кафедрой общего и специального менеджмента российской академии государственной службы Александр Панкрухин, отвечая на вопрос одного из журналистов, отметил, что никакой организованной активности по формированию бренда Калининградской области констатировать нельзя. При этом, отдельные попытки всё-таки предпринимаются властями региона, однако не носят должный, систематический характер. Также Александр Панкрухин подчеркнул, что пока Калининград и область даже при большом желании нельзя считать брендом и тем более продуктом удачного брендинга. Пока можно отметить только формирование определённого имиджа территории.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\t\u0026laquo;Брендинг \u0026mdash; это совокупность действий, направленных на определённый экономический эффект, сегодня в Калининграде мы можем говорить только о формировании имиджа, который может быть либо положительным, либо отрицательным. То, что сейчас здесь происходит, назвать строительством территориального бренда нельзя\u0026raquo;, - резюмировал Александр Панкрухин.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\t\u0026laquo;К сожалению, в последнее время в сфере маркетинга территорий бизнес всё больше расходится с властью, лишь периодически обращая внимание на маркетологов. Что касается Калининграда, то очевидно, что здесь нет нормальных людей, которые как-то могут влиять на ситуацию, очевидно от этого ничего и не происходит\u0026raquo;, - заметил представитель ТПП РФ Максим Шматов.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u003C\/span\u003E\u003C\/div\u003E\r\n ","~DETAIL_TEXT":"\r\n\u003Cdiv align=\u0022justify\u0022\u003E\u003Cspan class=\u0022kobl-text-content\u0022\u003EНа состоявшейся сегодня пресс-конференции, посвящённой открытию первой инновационной бизнес-конференции \u0026laquo;Маркетинг успеха\u0026raquo;, организованной маркетинговым агентством \u0026laquo;MAPREX\u0026raquo;, научный руководитель гильдии маркетологов и заместитель заведующего кафедрой общего и специального менеджмента российской академии государственной службы Александр Панкрухин, отвечая на вопрос одного из журналистов, отметил, что никакой организованной активности по формированию бренда Калининградской области констатировать нельзя. При этом, отдельные попытки всё-таки предпринимаются властями региона, однако не носят должный, систематический характер. Также Александр Панкрухин подчеркнул, что пока Калининград и область даже при большом желании нельзя считать брендом и тем более продуктом удачного брендинга. Пока можно отметить только формирование определённого имиджа территории.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\t\u0026laquo;Брендинг \u0026mdash; это совокупность действий, направленных на определённый экономический эффект, сегодня в Калининграде мы можем говорить только о формировании имиджа, который может быть либо положительным, либо отрицательным. То, что сейчас здесь происходит, назвать строительством территориального бренда нельзя\u0026raquo;, - резюмировал Александр Панкрухин.\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\u003C\/span\u003E \r\n  \u003Cbr \/\u003E\r\n \u003Cspan class=\u0022kobl-text-content\u0022\u003E\t\u0026laquo;К сожалению, в последнее время в сфере маркетинга территорий бизнес всё больше расходится с властью, лишь периодически обращая внимание на маркетологов. 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