Печени трески от «За Родину» предъявили имитацию

Скриншот трансляции УФАС РФ по КО

{"ID":"1455442","~ID":"1455442","TAGS":"печень трески, консервы, УФАС, За Родину, Аврора+, упаковка, имитация","~TAGS":"печень трески, консервы, УФАС, За Родину, Аврора+, упаковка, имитация","NAME":"Печени трески от «За Родину» предъявили имитацию","~NAME":"Печени трески от «За Родину» предъявили имитацию","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"1355","~IBLOCK_SECTION_ID":"1355","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Управление ФАС по Калининградской области с июля 2025 года рассматривает дело о нарушениях закона о защите конкуренции в отношении ООО «Рыбзавод «За Родину». Следующее рассмотрение дела назначено на 17 марта.\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n В антимонопольный орган обратилась московская компания по оптовой торговле консервами и морепродуктами «Аврора+». Заявитель посчитал, что «За Родину» производит и реализует на территории РФ рыбные консервы из печени трески в имитирующей аналогичную продукцию от «Аврора+» упаковке. Были представлены подтверждающие принадлежность исключительных прав на изображение этикетки документы, а также договор об отчуждении исключительных прав на результаты интеллектуальной деятельности, то есть на дизайн упаковки.\u0026nbsp;\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n Кроме того, «Аврора+»\u0026nbsp; представила экспертное заключение Лаборатории социологической экспертизы РАН, согласно которому 65 % потребителей полагают, что товар «печень трески» в упаковке ООО «Аврора+» и упаковке ООО «Рыбзавод «За Родину» производятся одной или разными, но связанными между собой компаниями; 57 % отметили, что существует реальная вероятность путаницы тестируемых упаковок. В итоге, согласно данным исследования, большинство респондентов — 57–58 % — считают, что упаковка товара «печень трески» рыбзавода «За Родину» в целом имитирует упаковку товара «печень трески» ООО «Аврора+».\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n В «Аврора+» посчитали, что у двух продуктов аналогичные размещение элементов в оформлении упаковки, их компоновка, а также название, графика доминирующих элементов и сходная цветовая гамма.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n «Рыбзавод «За Родину» намерен провести свою экспертизу, сообщила начальник отдела антимонопольного контроля калининградского УФАС Анна Киселева на публичных обсуждениях правоприменительной практики.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n «Также в рамках дела собираются доказательства, были направлены запросы Роспатент. Были сделаны запросы в СРО «Ассоциация маркетинговой индустрии Рекламный совет», в некоммерческое партнерство «Объединение корпоративных юристов России». И были сделаны запросы индивидуальному предпринимателю, который разрабатывал дизайн оформления банки для рыбзавода «За Родину», и производителям этих товаров», — сообщила представитель УФАС, добавив, что «по итогам анализа всех документов и сведений будет уже сделан вывод о наличии или отсутствии нарушений антимонопольного законодательства».\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n По данным информационно-аналитической системы \u003Ca href=\u0022https:\/\/basis.myseldon.com\/\u0022\u003ESeldon.Basis\u003C\/a\u003E, выручка ООО «Рыбзавод «За Родину» по итогам 2024 года составила порядка 7 млрд руб. при чистой прибыли в 703,4 млн руб. \u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n ООО «Аврора+» с выручкой в 1,94 млрд руб. владеют бизнесмены из Мурманской области Артур Никогосян, Иван Ковтун и Александр Старцев. Компания производит продукцию под брендами Sevensmile, Nord Piligrim, «Волшебное решение» и др.","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Управление ФАС по Калининградской области с июля 2025 года рассматривает дело о нарушениях закона о защите конкуренции в отношении ООО «Рыбзавод «За Родину». Следующее рассмотрение дела назначено на 17 марта.\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n В антимонопольный орган обратилась московская компания по оптовой торговле консервами и морепродуктами «Аврора+». Заявитель посчитал, что «За Родину» производит и реализует на территории РФ рыбные консервы из печени трески в имитирующей аналогичную продукцию от «Аврора+» упаковке. Были представлены подтверждающие принадлежность исключительных прав на изображение этикетки документы, а также договор об отчуждении исключительных прав на результаты интеллектуальной деятельности, то есть на дизайн упаковки.\u0026nbsp;\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n Кроме того, «Аврора+»\u0026nbsp; представила экспертное заключение Лаборатории социологической экспертизы РАН, согласно которому 65 % потребителей полагают, что товар «печень трески» в упаковке ООО «Аврора+» и упаковке ООО «Рыбзавод «За Родину» производятся одной или разными, но связанными между собой компаниями; 57 % отметили, что существует реальная вероятность путаницы тестируемых упаковок. В итоге, согласно данным исследования, большинство респондентов — 57–58 % — считают, что упаковка товара «печень трески» рыбзавода «За Родину» в целом имитирует упаковку товара «печень трески» ООО «Аврора+».\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n В «Аврора+» посчитали, что у двух продуктов аналогичные размещение элементов в оформлении упаковки, их компоновка, а также название, графика доминирующих элементов и сходная цветовая гамма.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n «Рыбзавод «За Родину» намерен провести свою экспертизу, сообщила начальник отдела антимонопольного контроля калининградского УФАС Анна Киселева на публичных обсуждениях правоприменительной практики.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n «Также в рамках дела собираются доказательства, были направлены запросы Роспатент. Были сделаны запросы в СРО «Ассоциация маркетинговой индустрии Рекламный совет», в некоммерческое партнерство «Объединение корпоративных юристов России». И были сделаны запросы индивидуальному предпринимателю, который разрабатывал дизайн оформления банки для рыбзавода «За Родину», и производителям этих товаров», — сообщила представитель УФАС, добавив, что «по итогам анализа всех документов и сведений будет уже сделан вывод о наличии или отсутствии нарушений антимонопольного законодательства».\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n По данным информационно-аналитической системы \u003Ca href=\u0022https:\/\/basis.myseldon.com\/\u0022\u003ESeldon.Basis\u003C\/a\u003E, выручка ООО «Рыбзавод «За Родину» по итогам 2024 года составила порядка 7 млрд руб. при чистой прибыли в 703,4 млн руб. \u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n ООО «Аврора+» с выручкой в 1,94 млрд руб. владеют бизнесмены из Мурманской области Артур Никогосян, Иван Ковтун и Александр Старцев. 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