Исследование: Почти 75 % новостроек в регионе остаются нераспроданными

Фото rugrad

{"ID":"1453730","~ID":"1453730","TAGS":"новостройки, Калининградская область, сбалансированность, жилищное строительство, продажи, регионы, ЕИСЖС","~TAGS":"новостройки, Калининградская область, сбалансированность, жилищное строительство, продажи, регионы, ЕИСЖС","NAME":"Исследование: Почти 75 % новостроек в регионе остаются нераспроданными","~NAME":"Исследование: Почти 75 % новостроек в регионе остаются нераспроданными","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"424","~IBLOCK_SECTION_ID":"424","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградский рынок новостроек по соотношению продаж и строительства остался «за рамками сбалансированного» по состоянию на начало 2026 года. По классификации Единой информационной системы жилищного строительства регион остался в «зоне риска» среди субъектов РФ с объемом строительства от 1 млн кв. м в год. 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Замыкают топ-15 регионов, где соотношение оценивается как «нормальное», Тульская область и Татарстан (по 0,71).\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Среди находящихся в «зоне риска» регионов наихудшее положение на рынке новостроек у Дагестана (0,29 ед.), Краснодарского края (0,42) и Воронежской области (0,49).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Ажиотажный спрос конца 2025 года чуть подправил общие настроения в отрасли, но принципиально не изменил общий рыночный ландшафт. Стабильно высокие затраты на реализацию девелоперских проектов и сжатые возможности покупателей. Рост продаж на ажиотаже и страхе потери привилегий — проверенный инструмент для рынка новостроек, но и он не особо поправил важный для отрасли индикатор соотношения распроданности к строительной готовности.\u0026nbsp; По итогам года на большинстве региональных рынков фиксируется ухудшение этих пропорций», — указано в исследовании.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u002299%\u0022 alt=\u0022строй союз2.jpg\u0022 src=\u0022\/upload\/medialibrary\/82c\/n6h7si5fjcwpxaekonil1ylip2cwb89k.jpg\u0022 title=\u0022строй союз2.jpg\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u002299%\u0022 alt=\u0022строй союз3.jpg\u0022 src=\u0022\/upload\/medialibrary\/f4e\/2ki9ay7uk5jkcskp4du898sabyfsyect.jpg\u0022 title=\u0022строй союз3.jpg\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградский рынок новостроек по соотношению продаж и строительства остался «за рамками сбалансированного» по состоянию на начало 2026 года. По классификации Единой информационной системы жилищного строительства регион остался в «зоне риска» среди субъектов РФ с объемом строительства от 1 млн кв. м в год. Данные соответствующего исследования представил Строительный союз Калининградской области.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Так, распроданность нового жилья в регионе на начало года составила порядка 26 %, а строительная готовность — 44 %. Коэффициент сбалансированности продаж и строительства в Калининградской области составил 0,59; свидетельствуют данные ЕИСЖС.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В целом по РФ на крупнейших региональных рынках по отношению распроданности к строительной готовности наилучшие позиции на начало 2026 года у Нижегородской области — с коэффициентом сбалансированности 1,08. На втором месте — Москва (0,98), на третьем — Санкт-Петербург (0,95). Замыкают топ-15 регионов, где соотношение оценивается как «нормальное», Тульская область и Татарстан (по 0,71).\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Среди находящихся в «зоне риска» регионов наихудшее положение на рынке новостроек у Дагестана (0,29 ед.), Краснодарского края (0,42) и Воронежской области (0,49).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Ажиотажный спрос конца 2025 года чуть подправил общие настроения в отрасли, но принципиально не изменил общий рыночный ландшафт. Стабильно высокие затраты на реализацию девелоперских проектов и сжатые возможности покупателей. Рост продаж на ажиотаже и страхе потери привилегий — проверенный инструмент для рынка новостроек, но и он не особо поправил важный для отрасли индикатор соотношения распроданности к строительной готовности.\u0026nbsp; По итогам года на большинстве региональных рынков фиксируется ухудшение этих пропорций», — указано в исследовании.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u002299%\u0022 alt=\u0022строй союз2.jpg\u0022 src=\u0022\/upload\/medialibrary\/82c\/n6h7si5fjcwpxaekonil1ylip2cwb89k.jpg\u0022 title=\u0022строй союз2.jpg\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u002299%\u0022 alt=\u0022строй союз3.jpg\u0022 src=\u0022\/upload\/medialibrary\/f4e\/2ki9ay7uk5jkcskp4du898sabyfsyect.jpg\u0022 title=\u0022строй союз3.jpg\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"По коэффициенту сбалансированности продаж и строительной готовности Калининградская область осталась в «зоне риска».","~PREVIEW_TEXT":"По коэффициенту сбалансированности продаж и строительной готовности Калининградская область осталась в «зоне риска».","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3903017","TIMESTAMP_X":"05.02.2026 11:28:04","MODULE_ID":"iblock","HEIGHT":"366","WIDTH":"550","FILE_SIZE":"46162","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/a36","FILE_NAME":"k5q13onxa19f0pun8b0v5hzoncewmbqq.jpg","ORIGINAL_NAME":"Новый проект.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":"bf8fc0e5b72542aa5f6a5be4e1602666","VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/a36\/k5q13onxa19f0pun8b0v5hzoncewmbqq.jpg"},"~DETAIL_PICTURE":"3903017","ACTIVE_FROM_X":"2026-02-05 11:25:05","~ACTIVE_FROM_X":"2026-02-05 11:25:05","ACTIVE_FROM":"05.02.2026 11:25:05","~ACTIVE_FROM":"05.02.2026 11:25:05","LIST_PAGE_URL":"news.php?ID=54","~LIST_PAGE_URL":"\/news\/","PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","~PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","PROPERTY_FOTO_DESC_VALUE_ID":"1453730:1498","~PROPERTY_FOTO_DESC_VALUE_ID":"1453730:1498","PROPERTY_CLIPART_VALUE":"N","~PROPERTY_CLIPART_VALUE":"N","PROPERTY_CLIPART_VALUE_ID":"1453730:1262","~PROPERTY_CLIPART_VALUE_ID":"1453730:1262","PROPERTY_DOPINFO_VALUE":[{"TEXT":"Доля непроданного жилья в уже построенных калининградских новостройках на август 2025 года \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1438787\/\u0022\u003Eсоставила\u003C\/a\u003E 44 %.","TYPE":"HTML"},{"TEXT":"В 2025 году в Калининградской области было введено в \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1451395\/\u0022\u003Eэксплуатацию\u003C\/a\u003E 1,22 млн кв. м жилой недвижимости, аналогично показателю прошлого года.","TYPE":"HTML"},{"TEXT":"По итогам 2025 года калининградские застройщики на 50 % нарастили объем выручки, компании заработали \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1452328\/\u0022\u003E66,86 млрд руб.\u003C\/a\u003E При этом общая площадь проданного застройщиками жилья несопоставимо выросла только на 31 % — с 325,1 тыс. до 427,1 тыс. кв. м.\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E\r\n Росреестр в 2025 году \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1452988\/\u0022\u003Eзарегистрировал\u003C\/a\u003E 11,9 тыс. договоров долевого участия в строительстве нового жилья в регионе. 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