СМИ: «Китаец» «Автотора» проиграл конкуренцию, холдинг не вкладывался в продвижение

Фото rugrad

{"ID":"1445381","~ID":"1445381","TAGS":"Автотор, Kaiyi, автомобили, Китай, дилеры, дистрибуторы, промышленность, Владимир Щербаков","~TAGS":"Автотор, Kaiyi, автомобили, Китай, дилеры, дистрибуторы, промышленность, Владимир Щербаков","NAME":"СМИ: «Китаец» «Автотора» проиграл конкуренцию, холдинг не вкладывался в продвижение","~NAME":"СМИ: «Китаец» «Автотора» проиграл конкуренцию, холдинг не вкладывался в продвижение","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В РФ снижаются продажи автомобилей марки Kaiyi — собираемого на мощностях калининградского холдинга «Автотор» китайского бренда. Количество дилерских контрактов бренда с января по октябрь 2025 года сократилось с 76 до 40, \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/business\/articles\/2025\/11\/24\/1157357-kolichestvo-dilerskih-kontraktov-kitaiskoi-kaiyi-sokratilos\u0022\u003Eсообщают\u003C\/a\u003E «Ведомости».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За десять месяцев на российском рынке было продано порядка 6,5 тыс. новых автомобилей Kaiyi (6,7 тыс. за аналогичный период прошлого года). По данным «Авто.ру», объем предложения новых автомобилей марки снижался на протяжении всего года. В ноябре база активных объявлений сократилась на 91 % по сравнению со значениями января 2025-го.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Источник «Ведомостей» в федеральном дилерском холдинге отметил, что марка оказалась убыточной и не получила «нормального продвижения со стороны дистрибьютора». Другая межрегиональная дилерская сеть прекратила продажи бренда в середине года из-за «отсутствия поставок со стороны завода-изготовителя».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Официальным дистрибьютором марки в РФ является компания «Каи Рус» (контролируется основателем холдинга «Автотор» Владимиром Щербаковым). Участники\u0026nbsp;отрасли, как указывают «Ведомости», еще в начале продаж Kaiyi выражали сомнение в работоспособности схемы, при которой дистрибьютором становится фактически структура «Автотора», ведь холдинг занимается сборкой автомобилей и у него отсутствуют компетенции по продаже автотехники, по мнению участников рынка.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Эксперты отмечают, что Kaiyi проиграла конкуренцию более узнаваемым брендам в нише как массовых седанов, так и кроссоверов, а калининградский холдинг серьезно не вкладывался в ее продвижение как дистрибьютор. Исполнительный директор «Автостата» Сергей Удалов отметил, что продажи марки в последние месяцы «активно снижаются». По его оценке, марка малоизвестна на российском рынке.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом представитель холдинга «Автотор» сообщил, что холдинг выполняет предусмотренные соглашением о сотрудничестве с Kaiyi контрактные обязательства. Близкие к холдингу источники сообщили, что пока преждевременно говорить о переносе производства электрокара \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1436456\/\u0022\u003E«Амберавто»\u003C\/a\u003E на место Kaiyi.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Выручка компании «Каи Рус» по итогам 2024 года снизилась на 42 % до 9,9 млрд руб. 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Количество дилерских контрактов бренда с января по октябрь 2025 года сократилось с 76 до 40, \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/business\/articles\/2025\/11\/24\/1157357-kolichestvo-dilerskih-kontraktov-kitaiskoi-kaiyi-sokratilos\u0022\u003Eсообщают\u003C\/a\u003E «Ведомости».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За десять месяцев на российском рынке было продано порядка 6,5 тыс. новых автомобилей Kaiyi (6,7 тыс. за аналогичный период прошлого года). По данным «Авто.ру», объем предложения новых автомобилей марки снижался на протяжении всего года. В ноябре база активных объявлений сократилась на 91 % по сравнению со значениями января 2025-го.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Источник «Ведомостей» в федеральном дилерском холдинге отметил, что марка оказалась убыточной и не получила «нормального продвижения со стороны дистрибьютора». Другая межрегиональная дилерская сеть прекратила продажи бренда в середине года из-за «отсутствия поставок со стороны завода-изготовителя».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Официальным дистрибьютором марки в РФ является компания «Каи Рус» (контролируется основателем холдинга «Автотор» Владимиром Щербаковым). Участники\u0026nbsp;отрасли, как указывают «Ведомости», еще в начале продаж Kaiyi выражали сомнение в работоспособности схемы, при которой дистрибьютором становится фактически структура «Автотора», ведь холдинг занимается сборкой автомобилей и у него отсутствуют компетенции по продаже автотехники, по мнению участников рынка.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Эксперты отмечают, что Kaiyi проиграла конкуренцию более узнаваемым брендам в нише как массовых седанов, так и кроссоверов, а калининградский холдинг серьезно не вкладывался в ее продвижение как дистрибьютор. 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