«Гладкий фасад здания превращается в угли мангала»

Фото rugrad

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Согласно тексту нормативного правового документа, теперь запрещено оклеивать, закрашивать окна, витрины и панорамное остекление с внешней и внутренней стороны (это, как считает бизнес, касается и размещения рекламной информации). Новые правила негативно оценили представители крупных торговых сетей. Проблема обсуждалась 25 августа на заседании торгово-промышленной палаты.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/59a\/719qgu0vzkw19zaqkl7yfgd8b8n8dcbp.png\u0022 height=\u0022180\u0022 align=\u0022left\u0022\u003E«Решение запрещает размещение в витринах информационных носителей как с внешней, так и с внутренней стороны. На примере нашей компании\u0026nbsp;мы посмотрели, что это порядка 45 наших магазинов. Мы понимаем задачи города Калининграда по сохранению эстетического облика и архитектурной привлекательности, но считаем, что такая мера является чрезмерной», — заявила представитель X5 Group (представлена в Калининграде магазинами «Пятерочка» и «Виктория») \u003Cb\u003EОльга Волкова\u003C\/b\u003E, отметив, что в других городах РФ запреты не носят такого глобального характера. В Санкт-Петербурге, к примеру, запрещено размещение рекламных носителей только с внешней стороны витрин.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Волкова подчеркнула, что реклама фактически выполняет и еще одну функцию: защищает полки с товарами от солнечных лучей и способствует поддержанию комфортного температурного режима внутри магазинов. Менеджер X5 предложила скорректировать правила благоустройства Калининграда, фактически взяв за основу «нормативку» Петербурга: оставить запрет на размещение носителей с внешней стороны витрин, но разрешив их размещение с внутренней стороны.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/78f\/njs3qt0gpqzepmfh9m7wb17d7vth82wv.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/9db\/bx0l5b8p4pkl9klnhsy8ko9uzhodhjxa.png\u0022 height=\u0022180\u0022 align=\u0022right\u0022\u003EВрио бизнес-омбудсмена Калининградской области \u003Cb\u003EОлеся Белая\u003C\/b\u003E указала, что фактически в городе действуют противоречащие друг другу правовые нормы по размещению рекламы. В частности, городская администрация выпускала постановление, которое устанавливает запрет на обклейку витрин материалами информационного, агитационного и рекламного характера более\u0026nbsp;чем на 30 % поверхности стекла.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Соответственно, до 30 % поверхности — возможность сохраняется. Получается, что есть два нормативных акта. Мы видим ту самую правовую неопределенность. Есть два документа: один говорит, что можно, другой — собственно говоря, нельзя. На секундочку, законодательством предусмотрены меры ответственности за нарушение правил», — подчеркнула уполномоченный по защите прав предпринимателей.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Олеся Белая указала, что фактически запрет коснется не только торговых сетей, но и обычных граждан. К примеру, под запреты будут попадать объявления о продаже или аренде квартир, которые часто вывешивают в окнах квартир.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/a89\/x78m8haa0m07y15khdwxl5fgkzaq8y65.JPG\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/52b\/52be3142083bbfa3c4a3e4fedaaa1b52.JPG\u0022 height=\u0022178\u0022 align=\u0022left\u0022\u003EГлавный архитектор Калининграда \u003Cb\u003EАндрей Анисимов\u003C\/b\u003E подготовил к заседанию комитета презентацию, видимо, чтобы продемонстрировать, как изменилась реклама на улицах Калининграда. В частности, раньше на городских улицах спокойно висели рекламные растяжки с объявлениями о продаже свинины. Главный архитектор отметил, что работа городских властей нацелена на то, чтобы уменьшить «разнородность и раздробленность» рекламы.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Когда мы видим стену, на которой 50 разных вывесок, все разного цвета, все разного шрифта и размера, то человек, который проходит мимо или на машине проезжает, не сможет уловить информацию. Второе, если он какое-то время в этом пространстве находится, то это негативно влияет на его психологическое здоровье»,\u0026nbsp;— заявил Андрей Анисимов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Анисимов также негативно высказался о манере размещения рекламных материалов в витринах калининградских магазинов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «В 90 % случаев я вижу окно, заклеенное некой пленкой. На этой пленке мы видим огромный мангал с шашлыком, огнем и пламенем или кота с рекламой корма. \u0026lt;...\u0026gt;\u0026nbsp; Гладкий фасад здания превращается в угли мангала или еще во что-то. Это страшно разрушает восприятие этого здания, внешний облик здания теряется. Это\u0026nbsp;как огромная заплатка, наложенная на здание», — заявил Анисимов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/240\/3bi25oattmube3r2vd7jtl7uio4mkmf8.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/aa6\/28oj41wirkhx77t75ge546w1wz1md08i.png\u0022 height=\u0022180\u0022 align=\u0022right\u0022\u003EСовладелец торговой сети «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E отметил, что бизнесу придется «потратить какие-то бюджеты», чтобы привести существующую ситуацию в соответствие с правилами.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Хорошо, когда это частник, который может это сделать быстро. А если это торговая сеть? Требуется время согласовать бюджеты и так далее. По-хорошему требуется какой-то переходный период… До марта 2026 года», — резюмировал он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003EТекст: Алексей Щеголев\u003C\/i\u003E\u003Cbr\u003E\r\n \u003Ci\u003EФото: RUGRAD, трансляция КТПП\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Бизнес считает «чрезмерными» новые запреты по размещению рекламы, которые установлены правилами благоустройства в областном центре. 30 апреля 2025 года городской совет депутатов Калининграда принял \u003Ca href=\u0022https:\/\/docs.cntd.ru\/document\/407794063\u0022\u003Eновую редакцию\u003C\/a\u003E\r\n\tправил благоустройства. Согласно тексту нормативного правового документа, теперь запрещено оклеивать, закрашивать окна, витрины и панорамное остекление с внешней и внутренней стороны (это, как считает бизнес, касается и размещения рекламной информации). Новые правила негативно оценили представители крупных торговых сетей. Проблема обсуждалась 25 августа на заседании торгово-промышленной палаты.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/59a\/719qgu0vzkw19zaqkl7yfgd8b8n8dcbp.png\u0022 height=\u0022180\u0022 align=\u0022left\u0022\u003E«Решение запрещает размещение в витринах информационных носителей как с внешней, так и с внутренней стороны. На примере нашей компании\u0026nbsp;мы посмотрели, что это порядка 45 наших магазинов. Мы понимаем задачи города Калининграда по сохранению эстетического облика и архитектурной привлекательности, но считаем, что такая мера является чрезмерной», — заявила представитель X5 Group (представлена в Калининграде магазинами «Пятерочка» и «Виктория») \u003Cb\u003EОльга Волкова\u003C\/b\u003E, отметив, что в других городах РФ запреты не носят такого глобального характера. В Санкт-Петербурге, к примеру, запрещено размещение рекламных носителей только с внешней стороны витрин.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Волкова подчеркнула, что реклама фактически выполняет и еще одну функцию: защищает полки с товарами от солнечных лучей и способствует поддержанию комфортного температурного режима внутри магазинов. Менеджер X5 предложила скорректировать правила благоустройства Калининграда, фактически взяв за основу «нормативку» Петербурга: оставить запрет на размещение носителей с внешней стороны витрин, но разрешив их размещение с внутренней стороны.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/78f\/njs3qt0gpqzepmfh9m7wb17d7vth82wv.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/9db\/bx0l5b8p4pkl9klnhsy8ko9uzhodhjxa.png\u0022 height=\u0022180\u0022 align=\u0022right\u0022\u003EВрио бизнес-омбудсмена Калининградской области \u003Cb\u003EОлеся Белая\u003C\/b\u003E указала, что фактически в городе действуют противоречащие друг другу правовые нормы по размещению рекламы. В частности, городская администрация выпускала постановление, которое устанавливает запрет на обклейку витрин материалами информационного, агитационного и рекламного характера более\u0026nbsp;чем на 30 % поверхности стекла.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Соответственно, до 30 % поверхности — возможность сохраняется. Получается, что есть два нормативных акта. Мы видим ту самую правовую неопределенность. Есть два документа: один говорит, что можно, другой — собственно говоря, нельзя. На секундочку, законодательством предусмотрены меры ответственности за нарушение правил», — подчеркнула уполномоченный по защите прав предпринимателей.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Олеся Белая указала, что фактически запрет коснется не только торговых сетей, но и обычных граждан. К примеру, под запреты будут попадать объявления о продаже или аренде квартир, которые часто вывешивают в окнах квартир.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/a89\/x78m8haa0m07y15khdwxl5fgkzaq8y65.JPG\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/52b\/52be3142083bbfa3c4a3e4fedaaa1b52.JPG\u0022 height=\u0022178\u0022 align=\u0022left\u0022\u003EГлавный архитектор Калининграда \u003Cb\u003EАндрей Анисимов\u003C\/b\u003E подготовил к заседанию комитета презентацию, видимо, чтобы продемонстрировать, как изменилась реклама на улицах Калининграда. В частности, раньше на городских улицах спокойно висели рекламные растяжки с объявлениями о продаже свинины. Главный архитектор отметил, что работа городских властей нацелена на то, чтобы уменьшить «разнородность и раздробленность» рекламы.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Когда мы видим стену, на которой 50 разных вывесок, все разного цвета, все разного шрифта и размера, то человек, который проходит мимо или на машине проезжает, не сможет уловить информацию. Второе, если он какое-то время в этом пространстве находится, то это негативно влияет на его психологическое здоровье»,\u0026nbsp;— заявил Андрей Анисимов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Анисимов также негативно высказался о манере размещения рекламных материалов в витринах калининградских магазинов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «В 90 % случаев я вижу окно, заклеенное некой пленкой. На этой пленке мы видим огромный мангал с шашлыком, огнем и пламенем или кота с рекламой корма. \u0026lt;...\u0026gt;\u0026nbsp; Гладкий фасад здания превращается в угли мангала или еще во что-то. Это страшно разрушает восприятие этого здания, внешний облик здания теряется. Это\u0026nbsp;как огромная заплатка, наложенная на здание», — заявил Анисимов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/240\/3bi25oattmube3r2vd7jtl7uio4mkmf8.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/aa6\/28oj41wirkhx77t75ge546w1wz1md08i.png\u0022 height=\u0022180\u0022 align=\u0022right\u0022\u003EСовладелец торговой сети «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E отметил, что бизнесу придется «потратить какие-то бюджеты», чтобы привести существующую ситуацию в соответствие с правилами.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Хорошо, когда это частник, который может это сделать быстро. А если это торговая сеть? Требуется время согласовать бюджеты и так далее. По-хорошему требуется какой-то переходный период… До марта 2026 года», — резюмировал он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003EТекст: Алексей Щеголев\u003C\/i\u003E\u003Cbr\u003E\r\n \u003Ci\u003EФото: RUGRAD, трансляция КТПП\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Торговые сети недовольны новыми правилами благоустройства. Чтобы привести в порядок собственные витрины, им потребуется время и деньги. Городские власти заявляют, что заботятся о психологическом здоровье граждан.","~PREVIEW_TEXT":"Торговые сети недовольны новыми правилами благоустройства. Чтобы привести в порядок собственные витрины, им потребуется время и деньги. 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