Продажи «китайца» «Автотора» выросли более чем в 5 раз, эксперты намекают на распродажу со скидками
Фото rugrad
За первое полугодие 2025 года значительное увеличение продаж в России показал китайский бренд автомобилей SWM, которые собираются холдингом «Автотор» в Калининграде. Рост за первое полугодие составил 420 %. Всего дилерами было реализовано 3 152 машины SWM. При этом эксперты связывают рост продаж некоторых китайских марок в РФ с активной распродажей складских запасов прошлых лет со значительными скидками.
«Это часто является вынужденной мерой для небольших дилеров, столкнувшихся с кассовыми разрывами и "преддефолтной ситуацией" из-за недоступности дополнительных кредитных лимитов. Риск того, что марка, распродав остатки, прекратит завоз новых автомобилей, реален, особенно для брендов, демонстрирующих признаки системного кризиса, как в случае с Kaiyi, который потерял треть своей дилерской сети за квартал», — отметила генеральный директор компании Frank Auto Ирина Франк.
Кроме того, с начала года на учет было поставлено порядка 3 344 автомашин китайского бренда Kaiyi, которые аналогично собираются на мощностях калининградского холдинга «Автотор». Это на 9,6 % меньше аналогичного периода 2024 года, но в целом продажи бренда упали меньше, чем «просел» сам рынок, поскольку падение продаж автомобилей в РФ в целом составило 26,3 %. В результате результат Kaiyi оказывается «неплохим», по мнению ряда экспертов. В июне марка попала в топ-15 брендов по продажам. Было реализовано порядка 1,3 тыс. автомобилей, и это лучше результатов марок Xcite и Jaecoo.
Baic, который тоже собирается на мощностях калининградского холдинга, продемонстрировал схожие результаты. За первое полугодие было реализовано 3 359 машин. По сравнению с аналогичным периодом 2024 года падение составило 35 %. Основные продажи делает популярный у таксопарков и каршерингов седан U5 Plus.
Представитель Baic отметил, что бренд планирует усиливать модельный ряд за счет расширения внедорожной серии.
Сборка Kaiyi и Baic будет продолжатся на «Автоторе».
{"ID":"1431781","~ID":"1431781","TAGS":"SWM, автотор, сборка, продажи, Kaiyi, скидки, Baic, реализация, автомобили, китай","~TAGS":"SWM, автотор, сборка, продажи, Kaiyi, скидки, Baic, реализация, автомобили, китай","NAME":"Продажи «китайца» «Автотора» выросли более чем в 5 раз, эксперты намекают на распродажу со скидками","~NAME":"Продажи «китайца» «Автотора» выросли более чем в 5 раз, эксперты намекают на распродажу со скидками","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За первое полугодие 2025 года значительное увеличение продаж в России показал\u0026nbsp;китайский бренд автомобилей SWM, которые собираются\u0026nbsp;холдингом\u0026nbsp;«Автотор»\u0026nbsp;в Калининграде.\u0026nbsp;Рост за первое полугодие составил 420 %. Всего дилерами было реализовано 3 152 машины\u0026nbsp;SWM. При этом эксперты связывают рост продаж некоторых китайских марок в РФ с активной распродажей складских запасов прошлых лет со значительными скидками.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Это часто является вынужденной мерой для небольших дилеров, столкнувшихся с кассовыми разрывами и \u0022преддефолтной ситуацией\u0022\u0026nbsp;из-за недоступности дополнительных кредитных лимитов. Риск того, что марка, распродав остатки, прекратит завоз новых автомобилей, реален, особенно для брендов, демонстрирующих признаки системного кризиса, как в случае с Kaiyi, который потерял треть своей дилерской сети за квартал», — \u003Ca href=\u0022https:\/\/iz.ru\/1928498\/evgenii-bagdasarov\/somnitelnaa-reputacia-kakie-marki-avto-ne-hotat-pokupat-rossiane\u0022\u003Eотметила\u003C\/a\u003E генеральный директор компании Frank Auto Ирина Франк.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Кроме того, с начала года на учет было поставлено порядка 3 344 автомашин китайского бренда Kaiyi, которые аналогично собираются на мощностях калининградского холдинга «Автотор». Это на 9,6 % меньше аналогичного периода 2024 года, но в целом продажи\u0026nbsp;бренда упали меньше, чем «просел» сам рынок, поскольку падение продаж автомобилей в РФ в целом составило 26,3 %. В результате результат Kaiyi оказывается «неплохим», по мнению ряда экспертов. В июне марка попала в топ-15 брендов по продажам. 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При этом эксперты связывают рост продаж некоторых китайских марок в РФ с активной распродажей складских запасов прошлых лет со значительными скидками.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Это часто является вынужденной мерой для небольших дилеров, столкнувшихся с кассовыми разрывами и \u0022преддефолтной ситуацией\u0022\u0026nbsp;из-за недоступности дополнительных кредитных лимитов. Риск того, что марка, распродав остатки, прекратит завоз новых автомобилей, реален, особенно для брендов, демонстрирующих признаки системного кризиса, как в случае с Kaiyi, который потерял треть своей дилерской сети за квартал», — \u003Ca href=\u0022https:\/\/iz.ru\/1928498\/evgenii-bagdasarov\/somnitelnaa-reputacia-kakie-marki-avto-ne-hotat-pokupat-rossiane\u0022\u003Eотметила\u003C\/a\u003E генеральный директор компании Frank Auto Ирина Франк.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Кроме того, с начала года на учет было поставлено порядка 3 344 автомашин китайского бренда Kaiyi, которые аналогично собираются на мощностях калининградского холдинга «Автотор». Это на 9,6 % меньше аналогичного периода 2024 года, но в целом продажи\u0026nbsp;бренда упали меньше, чем «просел» сам рынок, поскольку падение продаж автомобилей в РФ в целом составило 26,3 %. В результате результат Kaiyi оказывается «неплохим», по мнению ряда экспертов. В июне марка попала в топ-15 брендов по продажам. 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В июле появлялась информация о том, что китайский бренд автомобилей Kaiyi, собираемых «Автотором», планирует покинуть российский рынок. Бренд опроверг эту информацию. «Информация об уходе марки Kaiyi из России не соответствует действительности. Производство всех моделей Kaiyi для российского рынка осуществляется на заводе "Автотор" в Калининградской области. Официальный дистрибьютор марки Kaiyi в России оказывает всю необходимую поддержку дилерской сети, которая составляет на текущий момент 62 дилерских предприятия в крупнейших городах РФ для обеспечения выполнения гарантийных обязательств марки и технического обслуживания реализованных автомобилей», — сообщили представители бренда.
Новости по этой теме
